Practical Advice on SaaS marketing
FEBRUARY 4, 2017
If your software-as-a-service (SaaS) solution is relatively new to the market and you’ve already managed to bring on a group of early customers, congratulations. That’s usually solid proof that your product works, somebody’s getting value from it, and people will pay for it. No small feat. But before you go overboard celebrating, I’ve got a bit of bad news: It gets more difficult from here.
Tom Tunguz
FEBRUARY 6, 2017
Advances in machine learning are transforming the software world. Two of the most exciting applications of machine learning are speech recognition and natural language processing. After researching the space for more than a year, we are thrilled to announce our investment in and partnership with Chorus , a pioneer in speech analysis for sales. Chorus has a unique technology that enables it to listen to inside sales phone calls and provide real-time feedback to salespeople while they are speaking
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Brian Balfour
FEBRUARY 7, 2017
Andy Carvell joined SoundCloud in 2012, when the company was just over 80 employees and 10 million monthly active users. The service now boasts over 150 million registered users, and monthly actives in the high tens of millions. I recently spoke with Andy as part of a 1 hour interview covering: How he brought a web-first product to mobile Activity notifications, rich push, and other techniques for driving mobile growth and retention Andy’s “Mobile Growth Stack” for 2017 You can watch the full in
CloseSaaS
FEBRUARY 21, 2017
Building a high-performing sales team is hard. And it starts with hiring the right people. I've been doing this for about 15 years now in various industries, and there's plenty I've learned. I put it all down in a book and am sharing it with you today, totally free.
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SaaSHolic
FEBRUARY 2, 2017
Olá pessoal, com a autorização de um dos caras mais fantásticos do mercado de SaaS, o David Skok , resolvi traduzir esta série de artigos sobre comissionamento de vendas para times SaaS no meu blog pessoal. Esse material é fantástico para quem está montando um time de vendas e ainda não sabe como comissioná-lo. Leia, divirta-se e se pegar algum errinho de tradução ou caso tenha alguma dúvida, não deixe de comentar!
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
ReSci
FEBRUARY 22, 2017
If you’re looking to level up your A/B Testing, you’re in the right place! You may be seeking to become a world-class email marketer and don’t know where you are comparatively. Or maybe your desire is to go from semi-effective to consistently executing campaigns that. The post Improve Your A/B Testing For Email in 2017… Don’t Get Left Behind!
Tom Tunguz
FEBRUARY 14, 2017
We’ve taught computers to do many things. We’ve researched how to teach them to identify cats, spot fraudulent charges, even categorize cucumbers. But what can we apply in our daily lives that computers have taught us? That is the premise of the book called Algorithms to Live By. Which of the advances in computer science can be applied to laundry, choosing an executive assistant, picking the best strategic plan and optimizing your schedule?
Rakam
FEBRUARY 20, 2017
Google allows you to export your Google searches that you did since you created your Google account but doesn’t have any dashboards for analyzing your historical data. I thought that it would be an interesting case if I could download my search history from Google and analyze the data and create a dashboard for my Google search history in Rakam. First of all, you will need to export the raw events from Google using the Takeout service.
CloseSaaS
FEBRUARY 20, 2017
So you want to join a sales team. But not just any sales team: You want to join the right team, the best team. And that’s great! But how do you find that team? I’ve got the answer, but you’re not gonna like it: It depends.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaSOptics
FEBRUARY 21, 2017
Last week, the. SaaSOptics. team joined close to 10,000 global SaaS founders, executives and investors in San Francisco for the annual. SaaStr event. Now in its third year, SaaStr has become the “must attend” event for anyone running or investing in a SaaS business. Read more.
Sixteen Ventures
FEBRUARY 23, 2017
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ReSci
FEBRUARY 16, 2017
In today’s highly competitive and crowded retail space, it’s more important than ever for companies and brands to develop unique ways to connect with consumers. These connections foster brand loyalty, which in turn fosters customer retention. A strong mission statement can be essential in attracting. The post How the Honest Co. and LUSH turned mission statements into brand movements appeared first on ReSci.
Tom Tunguz
FEBRUARY 22, 2017
There are three ways to create negative churn that I have observed in the market. First, usage expansion. Second, feature expansion. Third, product expansion. Usage expansion is the most common way to create negative churn. Utility based pricing models like buying SMS credits on Twilio, or compute on Amazon or data processing on Mulesoft lend themselves to gradually increasing account sizes, as customers use more and more of the product.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
ITPro
FEBRUARY 27, 2017
In-depth. We look at the importance of customer relationship management tools for business.
CloseSaaS
FEBRUARY 15, 2017
Ready to hire salespeople but don’t know where to start? You’re in the right place. Steli Efti, the CEO of Close, recently did a webinar on B2B sales hiring. Although it’s geared towards B2B companies and startups, the principles can be applied to most companies.
SaaSOptics
FEBRUARY 1, 2017
SaaSOptics investors include Techstars Ventures; local Atlanta entrepreneur and investor, Tom Noonan. , whom is also chairman of TEN Holdings, founding partner of TechOperators and former CEO of Internet Security Systems (ISS); and. Alston Gardner. , founder of Fulcrum Equity Partners; alongside the founders, chief executive and other private investors.
The Angel VC
FEBRUARY 15, 2017
I'm a big fan of placeit.net ;) If you're a reader of this blog, chances are that you've already come across my post about "five ways to build a $100 million business". Given that the post (and the infographic that we created recently) has for some reason resonated so well with lots of people, we thought it would be cool to turn the concept into a beautiful poster that you can put on the wall.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
ReSci
FEBRUARY 7, 2017
Ever wonder how you can “scale up” your customer segmentation strategy (without being overwhelmed?) Are you losing track of your sea of email trigger campaigns? Wish there was an “Automate” button for your customer email campaigns? … Then this post is definitely for you. When. The post Customer Segmentation Strategy: How To Scale Up, Save Time and Convert appeared first on ReSci.
Tom Tunguz
FEBRUARY 28, 2017
The public markets have changed the way they value SaaS companies. The median forward revenue multiple for SaaS business reached its peak in February 2014, fell to its nadir two years later, and has since recovered, hovering at around five times forward revenue – where it has remained with little variance over the last six months. However, that’s not the whole story.
Tom Tunguz
FEBRUARY 20, 2017
Founded in 2006, Mulesoft is an 850 person company based in San Francisco that builds data integration tools. The company started originally as an open-source product and then focused on its paid offering. Today, the business generates nearly $200 million annually in revenue, and is growing at 70%. The business filed to go public last week , and the documents reveal a very impressive business operating at scale.
Tom Tunguz
FEBRUARY 9, 2017
One of the hardest thing to do in sales, especially for early stage SaaS companies, is to disqualify customers. When a startup disqualifies a customer, they turn away a revenue opportunity, a chance to add $1k of MRR or $3k of MRR, and meaningfully grow the top line. But if the customer isn’t the right customer, that incremental revenue bears a hidden cost.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
Tom Tunguz
FEBRUARY 4, 2017
Win probability charts like the one above have become the icons of popular predictive data analysis. I love data, but let me whisper a heresy to you. I detest these charts. I Instead of provoking thought, insight and questions, they close minds. They support the ideas of inevitability, of odds too great to overcome. Congratulations to the Patriots who faced a 99% probability of losing the game, but passed the ball down the field into the endzone twice, and rendered this fallacious prediction wor
Tom Tunguz
FEBRUARY 2, 2017
I met a physicist this week who told me all the Nobel laureates he had met in his studies have been the most modest of physicists. “They realize how small they are in the world, after discovering something incredibly special and new.” Separately, I referenced an executive this week. A former colleague of this person told me,” this is not a person who sees a model work once or twice, and instantly subscribes to the notion that it will work every time for every business.
CloseSaaS
FEBRUARY 6, 2017
Startups don’t get built in Silicon Valley or Palo Alto; they’re built between a rock and a hard place. Oftentimes, you have to make a difficult decision between two equally bad options. This is how you make the best choice when you’re in a dilemma.
CloseSaaS
FEBRUARY 1, 2017
I recently gave a presentation at Growth Marketing Conference, sharing the lessons I’ve learned about creating alignment between marketing, sales, and success. Find out why it’s so important, how to recognize signs of misalignment, and most importantly how to align these three departments.
Advertiser: Data Robot
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CloseSaaS
FEBRUARY 15, 2017
We're happy to announce the beta launch of99Inbound, which makes it easy to capture form submissions as leads in Close
CloseSaaS
FEBRUARY 27, 2017
Show up. Follow up. Follow through. The Hustle Formula. If there’s any real “secret” to success, that’s it.
CloseSaaS
FEBRUARY 7, 2017
Integrate CommissionApp with Close and instantly generate custom commission reports.
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