Tue.Aug 29, 2023

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How to Drive Up Customer Loyalty with Personalized Retention Offers

Chargebee

As your business grows, there’s almost always a point where you’ve zoomed out so far that you can no longer distinguish one customer from the other. The different dots somehow merge to form a larger blob. Individual names get lost and are remembered as ICP definitions.

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Drip Review

The Daily Egg

Drip is more than just the sound of a leaky sink or a slang term for your freshest outfit—it’s also an email. The post Drip Review appeared first on The Daily Egg.

Marketing 258
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The One About the VP of Sales That Didn’t Want to Work with The VP of Marketing

SaaStr

So there’s a situation I see happening with many (not most, but many) SaaS companies as they build out the first management team: They hire a VP of Sales that doesn’t think much of the VP of Marketing. And doesn’t work with them. So they bypass marketing, do their own thing, rebuild some of that function themselves, and sort of just have … a ton of distance from marketing.

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Context.ai - Unlocking Insight into LLM-Based Applications

Tom Tunguz

Large-language models have transformed how millions interact with products : from customer support to code generation to legal document analysis. These new engagement models invite users through a meaningfully different product journey. Every application now speaks English. Understanding user behavior is essential to building great products. How should a product manager gauge the customer experience?

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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The Curious Case of The Stubbornly High OTE

SaaStr

So I was on a group Zoom with a number of CROs and VPs of Sales the other day and a consistent theme came up: everyone was surprised how high OTEs (On Target Earnings) had held up in the current environment. Why? Well, one would think OTEs would have to come down as every SaaS leader has gotten much more efficient over the past 12+ months, as growth venture capital has dried up, and in some cases, as times have gotten a bit tougher.

More Trending

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10 Proven Ways to Generate Passive Income in 2023

Entrepreneur - SaaS

From starting an online business to publishing an ebook, these are smart passive income ideas to help you get started.

Business 143
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What’s Next for FedNow (August 2023 Fintech Newsletter)

Andreessen Horowitz

TABLE OF CONTENTS FedNow finally launched. Now what? After four years of development (and 10 years since its announcement), the Fed launched FedNow this past July with 41 banks, including JPMorgan Chase, BNY Mellon, and U.S. Bancorp, and 15 service … The post What’s Next for FedNow (August 2023 Fintech Newsletter) appeared first on Andreessen Horowitz.

Banking 112
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What Is Product Management? Roles, Process, Tools, and More

User Pilot

Product management is equal parts art and science – and it’s vital to the success of your SaaS. In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed.

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Using ACH APIs for Efficient Automated Payments

Agile Payments

ACH API’s enable businesses or SaaS platforms that deal with larger transaction volumes to develop software that streamlines payments via the ACH network

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Resources

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.

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Market Validation: Step-By-Step Guide (+Popular Methods)

User Pilot

What’s market validation in SaaS, and why is it important? If you’re looking for the answers to these questions, we’ve got you covered! This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Let’s get right to it! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product.

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GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye

Sales Hacker

Meka Asonye is a Partner at First Round Capital based in San Francisco. Before moving into venture, Meka was an active angel investor backing companies such as Coda, Alchemy, Rimeto (acq. by Slack), Snackpass and Stytch. Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team.

SMB 73
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The Ultimate Guide to Choosing the Right CRM for Consultants

Nimble - Sales

Client relationships and data management play pivotal roles in today’s rapidly changing business landscape, making choosing the right Customer Relationship Management (CRM) tool a crucial decision. As a business consultant, your ability to efficiently organize contacts, streamline communication, and manage sales pipelines can significantly impact your productivity and bottom line.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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5 Best Practices for Answering Security Questionnaires

Scytale

What Is a Security Questionnaire? Most businesses rely on third-party vendors for their business processes, whether it’s through partnerships or outsourcing. It’s important for organizations to assess the security compliance of these vendors before engaging in any business transactions. This is where security questionnaires, including vendor security questionnaires and SIG security questionnaires, come into play.

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How to Hire Remote Tech Talent: 101 Guide

TurnKey Labs

The shift towards remote work is more than just a temporary trend; it’s the new normal. With the digital age propelling us into an interconnected world, hiring has transformed too. Businesses, now more than ever, are realizing the importance of widening their recruitment lens to encompass the global stage.

Trends 52
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How to inform Users of Changes on a SaaS distributed Software

SaaS Metrics

Software needs to be updated constantly. Whether it is to fix bugs, to add security patches or to insert new features, editors can’t simply offer their product and then let it be as it is, over a long period of time. When upgrades are being made, they also need to inform all. Read more The post How to inform Users of Changes on a SaaS distributed Software first appeared on SaaS Metrics.

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Managing Time Zone Differences for Seamless Software Offshoring

TurnKey Labs

There’s a saying in the business world, “Time is money.” Especially when considering software development outsourcing, effective time management and using time zone management tools become pivotal for seamless collaboration and project success. Software offshoring, or outsourcing software development to offshore software development teams, has become a sought-after cost-saving strategy.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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MQL Vs. SQL: How to Tell the Difference and Convert More Leads

CloseSaaS

MQL or SQL? Read the article to learn which leads fit into each category and how to optimize your sales process for both.

Sales 52
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Boosting SaaS Customer Retention: Strategies & Best Practices

Teamgate

In a rapidly evolving software-as-a-service (SaaS) landscape, customer retention has become a critical factor for success. With increasing competition and ever-changing customer expectations, businesses need to prioritize strategies and best practices that foster long-lasting relationships with their customers.

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Unlocking the power of AI: Transform your content creation process

Kalungi

AI for content marketing is everywhere right now and for a good reason. We all know great content can get great results, but at what cost? Naturally, we all want an easy and affordable way to churn out great content quickly. And artificial intelligence (AI) has transformed how we produce and consume content.

AI 40
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Maximizing B2B Campaigns: Integrating Offline Conversions with GA4

CloudKettle

The world of business-to-business (B2B) and business-to-consumer (B2C) is filled with data and analytics. However, connecting the dots between different data sources can be a challenging task. In today’s world, most prospect and customer interactions happen offline, and you need to stitch together multiple data streams into a single place to get a complete picture. […] The post Maximizing B2B Campaigns: Integrating Offline Conversions with GA4 appeared first on CloudKettle.

B2B 52
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Embedding BI: Architectural Considerations and Technical Requirements

While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.