Let’s Stop Calling Churn a Customer Success Problem
OpenView Labs
AUGUST 13, 2020
Sure, customer success (CS) teams are on the front lines of preventing churn. But CS can only do so much and they’re busy creating value in a number of other ways: ensuring satisfaction and referrals, collecting customer insight, catalyzing expansion opportunities and freeing up account executives (AEs) to focus on new business. Ultimately, making customers succeed is a business-wide responsibility that requires contributions from each function.
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