Product Positioning and the Product Marketing Partnership
Casey Accidental
JULY 12, 2021
This was adapted from an internal blog post in collaboration with Tamara Mendelsohn, Eventbrite’s CMO. Slightly edited to make more sense for people outside of Eventbrite. When you actually launch new products to customers (which many teams don’t do), product managers and designers that have focused on scaling issues and optimization have to flex a new type of cross-functional muscle: how to work with product marketing.
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