article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. Clever ways to approach digital advertising in your game marketing.

article thumbnail

Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Global Garage: How Online Auto Auctions Are Expanding International Car Markets

How To Buy Saas

The Development of Auto Auctions Online The emergence of internet platforms such as abetter.bid is one of the factors propelling the globalization of automobile auctions. These platforms eliminate the requirement for physical presence at traditional auction houses by offering a virtual marketplace where buyers and sellers can interact.

article thumbnail

Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry. What usually causes it?

Pricing 52
article thumbnail

Embracing the Future: How Subscription Models are Redefining Success in Business

Blulogix

Creating a Monetization Framework For Your Business Download the Whitepaper The Rise of Subscription Models Subscription models have gained immense popularity across various industries, from software and entertainment to retail and services.

article thumbnail

Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

Over the past few years, we have given a lot of thought to the ingredients of a successful app ecosystem, the effort involved in developing a thriving platform, the consideration required to build fruitful partnerships. Building a developer economy around Intercom. Infrastructure is usually a good place to start.

article thumbnail

Data-Driven Dynamics: What Powering Monetization Strategies Through Analytics Means to Your Business

Blulogix

Product and Service Innovation: Analytics uncovers gaps in current offerings and highlights areas for improvement or innovation. This insight drives the development of new features, services, or subscription tiers that meet evolving customer needs. This may involve training existing staff or hiring data specialists.