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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders β€” and especially technical founders who are used to focusing so much on product features over sales β€” is striking β€œproduct-market fit”. What does this mean for product design and product management? the night before it was to IPO).

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Notes from Office Hours with Hollie Wegman

Tom Tunguz

A recruiter in the audience submitted a question often discussed in startup boardrooms. The head of product would prefer someone with product marketing experience. And when I say pillar, I mean like a product marketing problem, a growth problem, or brand marketing problem.

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The Role of Product Marketingβ€”And Why Startups Need to Define It

OpenView Labs

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. Specifically, I’m talking about product management and product marketing.

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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

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The appliance of science: Mark Roberge’s formula for scaling

Intercom, Inc.

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Scale 226
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

Whether it’s creating better tools to write code and test code, better tools for customers to engage with reps, better tools for sales teams to engage with their prospects, all those things are happening inside of Bill. What are your strategies for recruiting and retaining talent within your respective organizations?

Payments 107
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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Well, you have to build a direct sales force. We said, “How important is Giraffe to you in your recruitment process?”

Scale 162