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How 3 Data Points Can Drive Revenue with Asana Head of Revenue Marketing Jessica Gilmartin (Video)

SaaStr

That’s where data storytelling helps cut through the noise. . Jessica Gilmartin, Head of Revenue Marketing at Asana, a leading work management platform, shares learnings from her tried-and-tested experiments with data storytelling. . Why data storytelling should be part of your marketing strategy.

Scale 204
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Rubrik S-1 - Burning the Boats in Data Security

Tom Tunguz

Rubrik, a Palo Alto-based data security company, filed their S-1 yesterday. At $784m in ARR, growing 47% with 130% net revenue retention across 6100 customers, the company should be one of top 10 fastest growing software companies alongside Klaviyo, ZScaler, & Crowdstrike - in ARR terms. But overall revenue is growing 4.5%

Data 189
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Klaviyo: Benchmarking the S-1 Data

Clouded Judgement

Klaviyo Overview From the S1 - “Klaviyo enables businesses to drive revenue growth by making it easy to bring their first-party data together and use it to create and deliver highly personalized consumer experiences across digital channels. ” “Data Layer. ” “Data Layer.

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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

Prior to joining Demandbase, Kelly honed her start-up skills as the first CMO at HYCU, a series B, venture capital-backed data protection SaaS company. In this role, Kelly and her marketing team drove 100% of the revenue acquisition for the $300M+ organization. 13:20 – The three pillars of a modern go-to-market strategy.

Revenue 85
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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? But where do you start?

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Software Monetization: 13 Strategies to Drive Revenue and Growth

User Pilot

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth. What is a monetization strategy?

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Innovative Strategies: How These SaaS Turned Payments into Profit Centers

USIO

SaaS companies are continually seeking innovative strategies to not just maintain but amplify their growth trajectory and increase revenue. Integrating efficient payment systems along with offering revenue share will significantly impact a SaaS company’s revenue streams and overall expansion.

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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

How much potential revenue is hidden in your data? In a recent Economist survey of 476 senior executives worldwide, 60% are already generating revenue from their data, and a whopping 83% have used data to make existing products or services more profitable.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.