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How to Build a Churn Prediction Model to Predict Customer Churn

User Pilot

TL;DR Churn prediction involves identifying at-risk customers who are likely to cancel their subscriptions or close/abandon their accounts. A churn model works by passing previous customer data through a machine learning model to identify the connections between features and targets and make predictions about new customers.

Churn 104
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SaaS reporting software: the metrics you need for SaaS reports

ProfitWell

There is also no doubt that your SaaS business will not survive without quality analytics from trusted data sources aiding you in your key decision-making processes. Simply using an Excel spreadsheet will not cut it in today's hyper-competitive market when your competitors are making use of more sophisticated analytics.

Metrics 80
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SaaS Metrics Refresher #9: Segmentation

Chart Mogul

“Despite the added work to produce the metrics, there is high value in understanding the different segments. This tells us which parts of the business are working well, and which are not … As soon as you start doing this segmented analysis, the benefits will become immediately apparent.” Is there enough data?

Metrics 76
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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Reliable data is everything…. Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted. Data Governance & Salesforce Objects. The challenge? Why bother?

Scale 58
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Customer Segmentation Models: A Smarter Approach

Baremetrics

They offer marketers a gateway into the development of key strategies to improve return on investment. Sign up for a free trial with Baremetrics to see how easy it is to gain insights from customer segmentation. 1 What is Customer Segmentation? 2 What are the Different Models of Customer Segmentation? Table of Contents.

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The most popular subscription-based companies and types in 2020

ProfitWell

The subscription model is booming. Almost everything is sold as a subscription, from socks to razor blades, and of course software. Without further ado, let's look at nine subscription-based companies absolutely nailing it in 2020. What is a subscription company? So why the subscription business model?

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Customer Acquisition vs Retention: What to Focus on for Product Growth?

User Pilot

Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Both metrics have different formulas.