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Your Customer Success Team Probably Really Are Just Gap Fillers

SaaStr

A gap opens up when: – Sales abandons the customer the moment deal is closed – Support too reactive & slow to solve real issues – Deployment harder than should be. So as I’ve written about before, I’ve interviewed a ton of folks for CS roles in the past 12 months. But the best do more. Don’t allow this.

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The Top 10 Questions to Ask a VP of Marketing in an Interview

SaaStr

I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. How have you worked with the sales team in the past? Another catch-call question to learn if the candidate really has supported sales for real.

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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What Customer Success is at a high level.

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Assembling A World-Class Customer Success Organization: An Interview With Stephen Fulkerson, TSIA’s VP Customer Success Research

Valuize Consulting

Level Up Your Customer Success Organization. In the subscription economy, there’s no debate about whether or not to invest in Customer Success (CS); 70% of rapidly growing businesses say that Customer Success is extremely important ( Hubspot , 2017). The fourth challenge is complexity.

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What would be your top 3 questions for a customer success manager interview ($1M ARR/enterprise SaaS)?

SaaStr

My Top 3, plus a few bonus questions: What are the most important goals / KPIs for Customer Success at a company of our size and stage? How often should we visit, and check in, with which customers? How do you think Customer Success should work with the Sales and Product teams? A few bonus questions: 4.

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20+ of The “Ultimate Sins” When It Comes to Marketing, Sales and Success in Early Stage Startups

SaaStr

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. A bit more here.

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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.