User Pilot

OCTOBER 19, 2024

A customer tweeting about their positive experience can attract others to try out your product. Increases the customer lifetime value The customer lifetime value (CLTV) refers to the average amount of money you can expect to earn from a single customer through their relationship with you.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

User Pilot

NOVEMBER 14, 2024

Customer expansion drives recurring revenue and long-term growth. By increasing the value provided to existing customers through different expansion tactics, companies can reduce churn and enhance customer lifetime value. Teach them to use data to identify customers who are ready for expansion.

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

ChurnZero

APRIL 5, 2022

These are just two data points that underscore the importance of the customer experience and one of the major forcing factors bringing Customer Success and customer education teams together. Instead, Customer Success and customer education operated in siloes — if they existed at all.

Education 98

Education Customer Success Customer Lifetime Value Onboarding 98

Totango

MARCH 19, 2019

Each offers a separate insight into customer behavior and should guide your customer success efforts. For example, if a user is regularly accessing your product but not a specific feature, then they may benefit from an educational campaign about the benefits of said feature. Maintaining Positive Customer Lifetime Value.

Customer Lifetime Value 54

Customer Lifetime Value Scale Metrics Government 54

Intercom, Inc.

AUGUST 23, 2022

. “93% of customers are more likely to remain loyal to companies with excellent support” Your support experience is an opportunity to delight your customers – by better educating them and resolving their issues, you can improve the relationship they have with your brand.

Customer Support 212

Customer Support Retention Headcount Customer Lifetime Value 212

Stax

JUNE 3, 2025

Prioritize customer success, not just customer acquisition While getting new users in the door is important, retention is what drives predictable revenue and strong unit economics. SaaS companies that invest in onboarding, customer education, and proactive support tend to see higher engagement and lower churn.

Payment Services 88

Payment Services DevOps as a Service SaaS Payments Payments 88

Incredo

JANUARY 14, 2020

Their future customers don’t need much education about using the software. Your content needs to be informative and educational. 2) Why you need an auto dialer software? Consideration stage content may include promotional blog posts, case studies, FAQ, educational posts where you slightly talk about your software.

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

Chaotic Flow

JULY 9, 2013

The first post in this series introduced the three fundamental levers of SaaS growth: customer acquisition, customer lifetime value and viral customer network effects. Therefore, it’s usually a good idea to back up your online trial with sales, support and educational content.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

User Pilot

MAY 2, 2024

TL;DR Customer retention is the ability to keep your customers actively using their products. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111

Retention Metrics Strategy Scale 111

User Pilot

NOVEMBER 29, 2023

There are 4 main responsibilities that every retention specialist job description should have: Gathering information from customer feedback and complaints and working to resolve them. Developing strategies to reduce churn and increase customer lifetime value. Monitoring and analyzing customer retention through reports.

Retention 105

Retention Customer Lifetime Value Churn Outsourced Development 105

User Pilot

NOVEMBER 6, 2023

TL;DR Customer growth is the expansion of a company’s customer base over time. To calculate CLV , multiply the customer value by the average customer lifespan for your product. However, the formula provides a good estimate and can guide decisions like how much to invest in driving customer growth.

Customer Lifetime Value 103

Customer Lifetime Value Retention Churn Acquisition 103

User Pilot

APRIL 30, 2024

A robust customer success strategy enables customers to get the most out of the product. For example, personalized onboarding reduces time to value. To measure the value you deliver, create a system of relevant value metrics, like NPS or Customer Lifetime Value (CLV). Community forums.

Strategy 105

Strategy SaaS Customer Lifetime Value Education 105

Incredo

JULY 8, 2019

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Peter Drucker, American author, educator, and consultant. This is an approximate number and depends on the niche you operate in as well as your Customer Lifetime Value.

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

User Pilot

NOVEMBER 28, 2023

The total expense of bringing a new customer on board. Customer churn rate. Customer lifetime value. The total revenue a company can expect from a single customer over the course of their relationship. Customer activation rate. Churn rate formula. Tracking in-app events with Userpilot.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

InsightSquared

JULY 17, 2019

Once a month they need a fast education on the areas where they can have the most impact. . In this blog post, we’ll introduce key concepts to help identify your most valuable customers and increase your engagement with them, so you can communicate more efficiently with your board in your monthly meetings. .

Scale 94

Scale Customer Lifetime Value Acquisition Education 94

User Pilot

DECEMBER 19, 2023

TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn. And the more integrated a product is, the less likely customers are to churn.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

User Pilot

AUGUST 6, 2024

TL;DR Customer engagement involves all interactions with customers along their journey. Engaged customers are loyal customers. They renew subscriptions and spread positive word of mouth, increasing customer lifetime value , driving sales, and boosting profits.

Engagement 105

Engagement Retention Social Media Customer Lifetime Value 105

User Pilot

OCTOBER 24, 2023

Resurrected users aren’t only easier to generate than new customers. They can also increase customer lifetime value, boost user engagement, and help you unlock your business MRR. And it enhances customer lifetime value in the long term. Who are resurrected users?

Customer Lifetime Value 103

Customer Lifetime Value Software Review Retention Engagement 103

User Pilot

NOVEMBER 19, 2023

TL;DR Cross-selling is a sales and marketing tactic that helps increase the average order value by selling additional or complementary products to current customers. Effective cross-selling offers the following benefits: Adds more value for existing customers. Improves customer retention.

Customer Lifetime Value 101

Customer Lifetime Value Strategy SaaS Business 101

User Pilot

JANUARY 3, 2023

(You can use customer segmentation to make this happen). When the help center is ready, augment it with different content formats and educational materials so it stays engaging. Create interactive product demos to enhance customer experience. Customer lifetime value. What is customer retention?

Retention 98

Retention Customer Lifetime Value SaaS Scale 98

User Pilot

AUGUST 6, 2024

Marketing funnels are designed to attract and educate potential customers. 5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. Customer lifetime value : Average revenue a customer generates over their lifetime.

SaaS Payments 103

SaaS Payments Metrics Scale Sales Funnel 103

User Pilot

APRIL 22, 2024

Providing educational content to keep users engaged and informed. Triggering upsells strategically based on user engagement and value addition. This leads to a great number of benefits, including: More customer retention and less churn. Increased customer lifetime value (LTV) and revenue.

Customer Success 99

Customer Success Retention Software Review Customer Lifetime Value 99

User Pilot

FEBRUARY 10, 2022

Product adoption rate measures both customer satisfaction and growth , giving you an overall idea about the health of your business. Time to value , customer lifetime value , product activation rate, feature adoption rate, and customer engagement score are the 5 most important product adoption metrics to track.

Customer Lifetime Value 98

Customer Lifetime Value SaaS Underperforming Technical Team Software Review 98

Stax

MARCH 18, 2025

Churn is the percentage of customers that end their subscriptions within a certain amount of time. Customer lifetime value. Often abbreviated to CLV or LTV, this is the amount of revenue generated by a customer as long as they have an account with your SaaS company. Customer acquisition cost.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Incredo

NOVEMBER 28, 2019

On the other hand, if you are a relatively young business and your pricing plans are expensive, people will need more information about you before considering your software. Entertaining ad, educational ad, free trial ad This formula may work great if you are trying to convert cold and lookalike audiences. And isn’t pushy at all.

Social Media 200

Social Media SaaS Advertising B2B 200

Totango

FEBRUARY 11, 2020

It is where the customer begins to use your product regularly. Success in adoption is determined by how often and how effectively your customer uses your product. To maximize customer lifetime value , enterprises have to continually deliver value over cycles of renewal.

Customer Success 122

Customer Success Customer Lifetime Value Scale Enterprise 122

User Pilot

JUNE 12, 2023

To achieve higher adoption , build only the features that deliver real value. Use a range of different in-app messages to educate users about new features. Higher feature adoption rates and the associated user satisfaction normally translate into higher customer lifetime value.

Customer Lifetime Value 19

Customer Lifetime Value Education Benchmarks Onboarding 19

FastSpring

OCTOBER 13, 2020

Here’s why: It’s cheaper to get your existing customers to make repeat purchases than it is to get a new customer. In fact, getting a repeat customer can cost anywhere from five to 25 times less than finding a new customer. And here are our top tips to get your existing customers to buy more.

Retention 148

Retention Payment Features Payment Methods Payment Services 148

User Pilot

JULY 26, 2022

Customer retention is a SaaS metric that measures the ability of a product to retain customers over a long timeframe. Customer retention metrics or KPIs are numeric measures that allow you to identify the number of retained customers your product has. Retention KPI #3 Customer lifetime value.

Retention 98

Retention Metrics Customer Lifetime Value Churn 98

User Pilot

APRIL 26, 2023

Onboarding UX is important as it can help increase user activation , user retention , and increase customer lifetime value. A good user onboarding experience is interactive , intuitive , action-oriented, and educational. Notion’s great use of using an empty state to educate its users.

Onboarding 98

Onboarding Customer Lifetime Value Social Media Education 98

User Pilot

AUGUST 10, 2023

TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers. You can calculate CAC by dividing total expenses by the number of new customers acquired in a specific period. As per First Page Sage , Among the B2B companies, the average customer acquisition cost is $536.

Acquisition 95

Acquisition Benchmarks Customer Lifetime Value B2B 95

User Pilot

JANUARY 19, 2023

Average lifetime CRC per customer = Average CRC per customer X average customer lifetime. Tracking customer retention costs is important because it helps to evaluate pricing strategies , measure return on investment (ROI), and identify the real customer lifetime value (CLV).

Retention 98

Retention Customer Lifetime Value Onboarding Acquisition 98

User Pilot

JULY 27, 2024

When users experience friction , help them with contextually relevant educational resources, like video tutorials. Improve customer relationship management with relevant educational materials Some features may be too complex for customers to activate and adopt right away. Contextually triggered educational resources.

Engagement 95

Engagement Retention Customer Lifetime Value Onboarding 95

User Pilot

APRIL 30, 2024

This strategy can include targeting different geographic areas or new customer segments. For example, Slack , initially popular in tech industries, expanded its reach to various sectors, including education and non-profits to increase its user base. It helps them access a new customer base and diversify their revenue sources.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Totango

NOVEMBER 10, 2023

But, to make growth a reality for their business and to make the effort work within the organization, customer success has to make it “real” in business terms. Plainly put, CS needs to demonstrate value in terms of top-line revenue and increased customer lifetime value. It doesn’t matter where or when it started.

Customer Success 104

Customer Success Construction Customer Lifetime Value Leadership 104

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects.

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

User Pilot

APRIL 10, 2024

The customer retention rate is calculated by subtracting new users from the final user count, dividing by the initial user count, and multiplying by 100. Other retention metrics to track include product stickiness, customer lifetime value, expansion MRR, and NPS scores. Customer lifetime value formula.

Retention 98

Retention Metrics Strategy Management 98