Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency. Here are a few examples.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

User Pilot

JANUARY 17, 2024

This guide explores 15 practical strategies you can adopt when scaling your SaaS business. The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles.

Scale 92

Scale Scaling SaaS Underperforming Technical Team 92

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. A well defined sales strategy is your path to meaningful, sustainable growth.

Scale 177

Scale Strategy Sales Underperforming Technical Team 177

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Strategy 81

Strategy Marketing SaaS Customer Lifetime Value 81

Baremetrics

AUGUST 23, 2021

You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Here's where having a go-to-market (GTM) strategy comes into the picture. Develop Marketing and Sales Strategies Marketing strategy 1.

Strategy 104

Strategy Scale Payment Features Software Review 104

Backlinkfy

SEPTEMBER 14, 2019

Content marketing can work wonders in any industry. What makes content marketing so powerful is the effect it has on different aspects of your marketing campaign. When you carefully plan your content marketing strategy, you'll cover everything from email to social media. Just think about it.

Content Marketing 55

Content Marketing Social Media Marketing Underperforming Technical Team 55

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. "  2. ." 

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

User Pilot

JANUARY 22, 2024

TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. A good growth strategy is also data-driven.

Product Marketing 91

Product Marketing Marketing Social Media Scale 91

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. Have a well-optimized website 2. Showcase success stories 4.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Dedicated Partner.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  After all, most leads consume three to four pieces of content from a vendor before engaging with their sales team. 

Outsourcing Services 111

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 111

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. Strategy - annually changes. MSPOT stands for: Mission - rarely changes.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Sales teams that invest in remote selling and sales intelligence tools will continue to outperform their peers. What this means for you.

Sales Recruiting 125

Sales Recruiting Sales Hiring Underperforming Technical Team Revenue 125

OpenView Labs

MAY 12, 2020

Those are some pretty great results for a small team—only about 50 people in the whole company—that needs to navigate the challenges of selling a horizontal product serving multiple audiences from single-player scenarios to enterprise deployments. Small businesses or teams who adopt it self-service.

Underperforming Technical Team 98

Underperforming Technical Team Marketing Scale B2C 98

SaaStr

AUGUST 19, 2022

Michiel Rauws: And there’s two strategies we’re going after, one strategy is what we did before, so focus on insurance, which is very slow, and then the health systems that are faster, and then EAPs that are faster. But I’m trying to figure out how much capital allocation should we do between continuing that strategy.

Scale 215

Scale Sales Hiring Scaling VP of Engineering 215

Sales Hacker

SEPTEMBER 13, 2021

COVID-19 the catalyst for profound and sustainable changes in marketing’s way of working. The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. The risk or return ratio.

Underperforming Technical Team 93

Underperforming Technical Team Marketing Sales Finance 93

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Who is the target audience?

Underperforming Technical Team 83

Underperforming Technical Team Social Media Scale Interviewing 83

Neil Patel

SEPTEMBER 4, 2020

In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves. Because it’s bad for business.

Marketing 142

Marketing Business Underperforming Technical Team Content Marketing 142

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

Photo by rawpixel on Unsplash Nowadays everyone has a great idea they are developing. But the one point they all failed was about their content marketing strategy. Same as for our shoe example, if your content looks like it was shot with your flip-phone, your product is not going look super trendy.

Content Marketing 40

Content Marketing Marketing Sales Hiring Social Media 40

Neil Patel

SEPTEMBER 28, 2021

Many of us content marketers use WordPress for its simplicity and ease of use. However, this flexibility is what gives developers room to work without too many restrictions. The goal of every SEO, site builder, and creator is to develop a website that is engaging, simple, entertaining, and effective at a certain goal.

Underperforming Technical Team 124

Underperforming Technical Team Payment Methods Payment Services Payments 124

Neil Patel

APRIL 7, 2021

In this narrative suitable for marketers of all specialties, author Al Ries addresses the challenges of marketing to a skeptical, oversaturated audience. The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition.

Marketing 128

Marketing Underperforming Technical Team Growth Hacking Social Media 128

User Pilot

DECEMBER 18, 2020

The bad news is: there is no ‘one-size-fits-all’, cookie-cutter method. There may not be as clear a path to your key activation points as you thought and these bad experiences will continue to affect any new users (accumulating churn over time). The bad news though?

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Well, they’ll never know your product that well, they’ll run the same canned strategy they run for other clients without their own list.

Scale 244

Scale Outsourcing Services Sales Hiring VP of Engineering 244

Neil Patel

JULY 6, 2021

As you grow on your own, you’ll develop better habits that you can translate into business growth and monetary gain. When we’re aware of our strengths and weaknesses, it makes it so much easier for us to capitalize on what we’re good at and make the most of every step. A coach is going to look at your entire life: all aspects of it.

Underperforming Technical Team 115

Underperforming Technical Team Business Technical Review Interviewing 115

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Whether you’re an SME or a massive conglomerate, you can use these strategies to increase your sales and give your Q4 pipeline a kick in the direction. Support Your Sales Team. By training your team.

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Neil Patel

OCTOBER 27, 2020

Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. This is just as bad as not having a website in the first place. Most good support teams will even have full backups of your site that they can restore if worse comes to worst.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

Joel Caparella

OCTOBER 6, 2017

Once upon a time, the strategic element of marketing resided within the marketing department, but today the discipline is often absent from the marketing team and sadly may not have found a new home. For even the best sales team in the world the struggle begins when they receive a lead. 25% of the time.

Scale 55

Scale Strategy Management Marketing 55

How To Buy Saas

DECEMBER 1, 2020

In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing? In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. How Is SAAS Marketing Different?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Intercom, Inc.

APRIL 11, 2019

For marketers responsible for driving that growth on the frontline, it’s never been harder to deliver results in an increasingly competitive SaaS landscape. content marketing), organic costs are rising fast too. With marketing hiring projected to increase 10% by 2026 , this might look easy.

Scale 162

Scale Underperforming Technical Team Marketing Scaling 162

User Pilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Increasing signups with a free trial. Personalizing the user experience.

SaaS Payments 69

SaaS Payments Marketing Payment Solutions SaaS 69

Sales Enablement, SaaS and Growth

MAY 22, 2017

It will evolve over time, but for now it offers much needed clarity and perhaps more importantly, answers the basics of who we are as a sales enablement team, what we do and how we do it. I would also recommend persona development , so the sales organisation clearly understands who they’re selling to.

Marketplace as a Service 112

Marketplace as a Service Sales Enablement Sales Hiring Underperforming Technical Team 112

Neil Patel

SEPTEMBER 26, 2020

Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. 5) Link Optimization.

Technical Advisors 145

Technical Advisors Consulting Underperforming Technical Team Mobile 145

ProfitWell

AUGUST 5, 2019

The most effective B2B marketers know better than most how to prioritize their workflow, automate tasks, organize their calendars, and invest in marketing channels that pay dividends. As marketing great Seth Godin says, “the only way to consistently grow in B2B is to be better than good.” What is B2B marketing?

B2B 97

B2B Strategy Marketing Scale 97

User Pilot

SEPTEMBER 4, 2023

Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising. Providing valuable content to assist comparison shopping helps brands stand out.

Social Media 81

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 81