Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Trujay

OCTOBER 22, 2021

Content marketing involves telling a story to capture an audience’s attention and compel them to take desirable actions. As Business owners create new websites and ways to communicate online, content marketing becomes more and more competitive. So how do you succeed in this sometimes crowded space?

Content Marketing 76

Content Marketing Marketing Communication Strategy 76

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Marketing Entertainment Social Media 145

SaaStr

AUGUST 5, 2023

However … Every week I get a truly amazing, truly helpful piece of email content from them. — Jason ✨Be Kind✨ Lemkin  (@jasonlk) July 28, 2023 So there’s a strategy I really only see a handful of vendors using, but it really, really works IMHO. Don’t save all your best content and content marketing to acquire your prospects.

Outsourcing Services 190

Outsourcing Services Strategy Marketing Content Marketing 190

Entrepreneur - SaaS

JULY 18, 2023

Boost the performance of your B2B SaaS content marketing using these five strategies.

Content Marketing 84

Content Marketing B2B Marketing SaaS 84

Sparktoro

AUGUST 20, 2023

Many of us know the classic content marketing strategy to a tee.

Content Marketing 75

Content Marketing Marketing Strategy Startup 75

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? The importance of marketing content in the awareness phase.

Content Marketing 98

Content Marketing B2B Marketing Business 98

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

Kalungi

JULY 24, 2023

The B2B SaaS content marketing flywheel is an important framework for understanding and optimizing the SaaS customer journey. It’s helpful for both understanding where you audience is in the funnel and what content they’ll find valuable.

Content Marketing 40

Content Marketing B2B Marketing SaaS 40

OpenView Labs

JULY 6, 2021

This also means building a lot more pages and customizing the content to meet the prospect where they are, instead of creating a one-size-fits-all messaging approach and hoping all buyers “get it.”. The post A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection appeared first on OpenView.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. The content a startup produces must resonate with these target segments. Mailchimp does this well.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

Tom Tunguz

JANUARY 29, 2015

Content marketing is one of the most powerful marketing tools startups can employ. I hope they are useful for anyone designing or redesigning a content marketing strategy. In the world of content marketing, emails are the most direct way of translating page views into revenue.

Content Marketing 100

Content Marketing Strategy Marketing Banking 100

Dubb

MAY 14, 2022

Here’s the transcript: Email marketing is still a huge tool to have in your toolbox hammer in your garden. I'm getting into some strategies for email marketing. The post Types of Video Content Marketing for Business Growth appeared first on Dubb Blog. That doesn't make sense. Here's a new slide.

Content Marketing 52

Content Marketing Marketing Business Strategy 52

Tom Tunguz

MARCH 2, 2015

A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” Content marketing value compounds. Evergreen posts often confer timeless advice.

Content Marketing 147

Content Marketing Marketing Banking Investment 147

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. And your CAC target defines your GTM strategy.

Scale 215

Scale Strategy Scaling Outbound Sales Team 215

Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Table 1: Balancing Syndication Tools Attributes. Distribution. Measurement.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

Inturact

SEPTEMBER 19, 2018

But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business.

Content Marketing 62

Content Marketing Marketing Strategy Branding 62

Teamgate

AUGUST 21, 2019

CRM (Customer Relationship Management) is a special tool/strategy for managing the relationships between the company and its potential and stable customers. Yet, this CRM marketing strategy is way more effective for any business. What is CRM? You’re giving your customer ideas that help them, and you’re not pushing your product.

Content Marketing 72

Content Marketing Strategy Marketing Technology 72

Neil Patel

OCTOBER 29, 2019

You need to change your SEO strategy. And sure, SEOs could be typing in head terms to find more long-tail phrases, but when we look at what keywords people are selecting within Ubersuggest and exporting, 84% of marketers are focusing on 1 or 2-word search terms. of marketers are focusing on search terms that are 5 or words longer.

Content Marketing 112

Content Marketing Marketing Travel Strategy 112

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). © Mathias De Wilde | storychief.io

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

Neil Patel

JUNE 23, 2021

What do you want from your content marketing? To do this, you need to integrate longtail keywords into high-quality, relevant content. Set Your Content Marketing Objectives. With hard work and patience, great content marketing can achieve any of these goals.

Strategy 139

Strategy Content Marketing Engineering Social Media 139

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Sales Metrics.

Strategy 141

Strategy Development Social Media Sales Funnel 141

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Strategy 97

Strategy Marketing SaaS Customer Lifetime Value 97

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. Here’s a list of our picks for the best digital strategy companies in the world.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

SaaS Metrics

APRIL 15, 2024

However, with the right marketing strategy, your small business can not only compete but thrive and grow exponentially. But how does one go about creating a marketing strategy that works for a small business? Read more The post How to Create a Marketing Strategy for a Small Business first appeared on SaaS Metrics.

Strategy 52

Strategy Marketing Business Metrics 52

SaaStr

APRIL 8, 2024

Examples of Zero Cost Marketing: Implementing a brand new PLG strategy overnight. And second, why is PLG a marketing strategy? Doing lots more content marketing. Great content always works. But don’t expect it to replace an entire marketing budget. It’s just rarely enough.

Marketing 242

Marketing Social Media Advertising Content Marketing 242

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply. User persona example.

Strategy 105

Strategy Software Review Social Media Engagement 105

Neil Patel

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

Intercom, Inc.

JUNE 1, 2018

In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.”

Startup 201

Startup Strategy Marketing Social Media 201

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Content marketers, welcome to the Good Place. Jay Acunzo from Marketing Showrunners is on our radar again, sharing how binge-worthy content leads to relationship building. And The Good Place. Your top subscription news.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We had settled on a bottom-up sales strategy?—?get Initial State?—?Leveraging

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. What Is SaaS Customer Engagement?

Engagement 96

Engagement Strategy SaaS Scale 96

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Incredo

FEBRUARY 15, 2019

Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. We are a team of marketing experts and engineers that specialize in telling brand stories and innovating the growth of our clients.

Content Marketing 130

Content Marketing Marketing Innovation Engineering 130