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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Why You Should Use Influencers in Your Marketing Strategy. Before we get started, let’s touch on influencer marketing more generally. While influencer marketing isn’t for everyone, I think you should give it a go if it makes sense for your business. Ready to find influencers for marketing campaigns? The upshot?

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SaaS Sales: Your guide to converting lifelong customers

ProfitWell

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team. What is SaaS?

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Gather round the campfire

ProfitWell

Today, a fizzy new member of the subscription class. And April Dunford of Ambient Strategy is here, as product positioning pro. Plus, Campfire Labs takes a deep dive into Drift’s conversational marketing approach. Your top subscription news. Coca Cola just launched a subscription service for $10 per month.

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A Canoo for two

ProfitWell

Your top subscription news. There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. Here are some solid resources in this realm, so you can start cranking: Wistia’s Brand Affinity Marketing Playbook. Is content marketing dead?

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Don't sleep on content

ProfitWell

Today—and quite frankly, every day—content is queen. We’re talking all things content marketing (even if you’re a skeptic, listen on). Your top subscription news. What I’m totally on board with is the mention of updating your hiring strategies to boost retention. Content marketing, meet everyone.

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What Are The Top 50 SaaS Companies in 2020?

SmartKarrot

SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Instead of buying and installing the infrastructure, customers can simply bear the subscription costs of the functionalities they use. Source: Byteant , December 2019. Customer Support.

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How a Land and Expand Strategy Can Help You Drive Growth

User Pilot

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Use growth loops, content marketing, and referral programs to drive user acquisition.