Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Stax

FEBRUARY 21, 2024

And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

Tom Tunguz

OCTOBER 6, 2013

On average, each subsequent attempt gains about 75% of the previous number of retweets - a very encouraging metric. Also, I suspect that recirculation data is the best way of understanding the type of content a publication’s audience prefers to read. When the project is completed, I’ll post the code.

Content Marketing 100

Content Marketing Scale Marketing Subscription 100

User Pilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel. For instance, some users may respond better to paid ads while others – to social media or content marketing.

Social Media 103

Social Media Sales Funnel Acquisition Retention 103

User Pilot

NOVEMBER 24, 2023

Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Both metrics have different formulas.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

User Pilot

OCTOBER 5, 2023

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. Let’s get right to it! What is CAC payback? Let’s break them all down.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand. So how has it worked out for us?

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Invite customers who are nearing subscription renewal to participate in customer satisfaction surveys. The key metric here is churn. The same applies to CLTV.

Engagement 96

Engagement Strategy SaaS Scale 96

Chart Mogul

SEPTEMBER 6, 2023

You’re likely tracking all your global metrics to keep apprised of your business’ performance – ARR, churn, LTV, retention rates, etc. However, if high-level metrics are all you’re checking, you’re potentially missing trends in your data that hold the secret to unlocking more growth. Let’s look at a couple examples in greater detail.

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

ProfitWell

JUNE 3, 2020

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. With content. But not just any content—content that is designed for customers in your niche. Why is content important for subscription-based businesses? Social media content.

Subscription 64

Subscription Payment Features Social Media Business 64

How To Buy Saas

MAY 23, 2021

The metrics involved in Semrush vs. Similarwebs are critical indicators of a company’s digital marketing performance. Table of content. It is all one toolkit for digital marketing. 5 Semrush Vs Similarwebs: Content Marketing Comparison on the basis of Content Marketing.

Social Media 124

Social Media Content Marketing Advertising Scale 124

Baremetrics

NOVEMBER 2, 2021

Method 1 Method 2 Use Baremetrics to calculate all of your metrics including LTV for Shopify Partner Apps Customer acquisition cost (CAC) and LTV Knowing what your LTV is for each customer segment is critical Why is it important to segment the LTV for Shopify Customer Apps? But, where do Shopify Partners track the metrics of their app?

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

SaaStr

MARCH 15, 2021

“The 5 Metrics You Should Track to Maximize Your Company’s Valuation with Thomas Tunguz of Redpoint Ventures” This fun, informal session with Thomas (and pinch-hitting from Jason Lemkin during an IT glitch) was a great deep dive into where SaaS is, right now. #2. Here’s what everyone was most watching the past week: #1.

Cloud 140

Cloud CTO Scale Venture Capital 140

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

User Pilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. How will you sell your product to your target market?

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

How To Buy Saas

MAY 23, 2021

The metrics involved in Semrush vs. Similarwebs are critical indicators of a company’s digital marketing performance. Table of content. It is all one toolkit for digital marketing. 5 Semrush Vs Similarwebs: Content Marketing Comparison on the basis of Content Marketing.

Social Media 78

Social Media Content Marketing Advertising Scale 78

SaaStr

JANUARY 7, 2021

In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period.

Scale 245

Scale Sales Hiring Scaling B2B 245

Baremetrics

MAY 18, 2021

Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Neil Patel

OCTOBER 29, 2020

Unique visitors per day/month Pages per visit New leads per day/month Marketing qualified leads (MQLs) Conversion rates Churn/attrition rate Cost per conversion Conversion rate per keyword ROI per content Click-through-rate on paid advertising. It’ll be tough to focus on lots of metrics at once. Focus is really important.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. Thankfully, there is Baremetrics to do all of this for you.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Neil Patel

JUNE 15, 2021

While there are other strategies for tracking your analytics on Medium, the platform offers metrics to help you track your content’s performance. You can view your metrics by clicking your profile picture and then “Stats.” How to Publish Content on Medium. What Analytics Does Medium Provide?

Payments 144

Payments Payment Methods Advertising Payment Services 144

How To Buy Saas

JULY 26, 2021

CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. 9 Best Invoice Software For Startups List of the Best Invoice Software Tools for startups.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

The Angel VC

JANUARY 15, 2015

As I've written before , when Mikkel told me how Zendesk was doing sales and marketing in 2008, I was intrigued but also slightly confused. Most of the terms like content marketing, inbound marketing or growth hacking didn't even exist yet or weren't widely used.

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

How To Buy Saas

MAY 23, 2021

The metrics involved in Semrush vs. Similarwebs are critical indicators of a company’s digital marketing performance. Table of content. It is all one toolkit for digital marketing. 5 Semrush Vs Similarweb: Content Marketing Comparison on the basis of Content Marketing.

Social Media 52

Social Media Content Marketing Advertising Scale 52

Neil Patel

APRIL 13, 2021

For businesses, this is great news because you can use one or two trusted influencers for all your content marketing. Before you jump into a subscription, though, here are some steps I suggest you work through. Don’t forget you’ll need to budget for a monthly or annual marketplace subscription, too. Identify Your Goals.

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

Neil Patel

JUNE 23, 2020

Lesson #2: SEO & Content Production. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #3: Content Promotion.

Marketing 145

Marketing Social Media B2C Scale 145

ProfitWell

JANUARY 13, 2020

Today, we welcome the newest unicorn to the subscription space. We have an interview with marketing transformation-driver, thought leader, and mentor James Sivis from Wonderlic on why. Your top subscription news. So is this change in pricing based on a change in value metrics? And finally, it's time for a rebrand.

Sales Recruiting 52

Sales Recruiting Sales Hiring Subscription Payment Features 52

Neil Patel

JULY 30, 2021

You can track who clicked your link to calculate the success of ad campaigns or content marketing strategies you’re running. From a marketing perspective, link shorteners are invaluable. This lets you view everything from your campaign ROI to your link metrics at the same time. Here’s a bit more detail.

Social Media 134

Social Media Scale Mobile Branding 134

Chart Mogul

OCTOBER 7, 2021

Is that billing data in the right form/does the customer see their key metrics such as MRR? We track metrics such as the number of trials for the period , trial-to-paid conversion rate , and other such leads and trials metrics. Similarly, there are a lot of characteristics that come from product usage.

Metrics 52

Metrics Acquisition Content Marketing Data 52

ProfitWell

JANUARY 24, 2020

Your top subscription news. There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. First up, stop measuring your success by vanity metrics , like views and ‘likes’ on your videos, for example. Is content marketing dead?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

User Pilot

AUGUST 31, 2023

New customers bring in subscription fees, licensing charges, or usage-based payments, which are the lifeblood of SaaS businesses. Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers.

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Baremetrics

AUGUST 1, 2021

To save your customer's time and throw light on your brand's user-centric values, create a well-optimized pricing page as the following brands demonstrate below: HubSpot pricing page focuses on a strategically-crafted value metric (think: the value that the customer pays for, which could be based on per user , per GB, etc.):

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

JANUARY 18, 2023

Channel For product-led growth to work, you’ll need to focus on low-cost channels with high viral marketing potential. These include content marketing, email marketing, PPC retargeting, and direct outreach from your sales team. Improving PQL conversion rates is an absolute must for PLG companies.

Strategy 98

Strategy Marketing Scale Software Review 98

Baremetrics

NOVEMBER 21, 2021

Use customer testimonials to build trust of your product While most people marketing their Shopify apps know the value of content marketing, few are utilizing the full variety of content available. Sign up for the Baremetrics free trial and start seeing more into your subscription revenues now.

Outsourcing Services 92

Outsourcing Services Marketing Social Media Sales Hiring 92

User Pilot

DECEMBER 18, 2020

Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. Each reason will have specific metrics that indicate something has gone awry in their user journey. Source: imgflip.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

ProfitWell

DECEMBER 13, 2019

We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team. It is then licensed to customers for them to use via a subscription plan. 4 metrics to know when selling SaaS. That’s why we’ve put this guide together.

Scale 61

Scale Sales Recruiting SaaS Sales 61