Remove Content Marketing Remove Metrics Remove Payment Features Remove Payments
article thumbnail

What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

article thumbnail

7 Common Vanity Metrics That You’ve Been Using

Baremetrics

I like to say metrics of any sort are designed to answer one specific question about your business (I say this a lot , a lot a lot , maybe too often ), and you track them so that you like the answers. In this article, I go over 7 of the vanity metrics that you’ve probably been using and should stop using now. Table of Contents.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketer’s Guide To Medium

Neil Patel

If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. The platform has over 400,000 paying subscribers ($4.99

Payments 144
article thumbnail

How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

article thumbnail

What is inbound marketing?

Baremetrics

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. It is not enough to just get as many eyes on your site as possible (although that is nice)—you need to get those visitors with needs that your platform meets. Here too, Baremetrics can do all this for you.

article thumbnail

How to calculate LTV for Shopify Partner Apps

Baremetrics

Method 1 Method 2 Use Baremetrics to calculate all of your metrics including LTV for Shopify Partner Apps Customer acquisition cost (CAC) and LTV Knowing what your LTV is for each customer segment is critical Why is it important to segment the LTV for Shopify Customer Apps? But, where do Shopify Partners track the metrics of their app?

article thumbnail

CAC Payback Period: How to Calculate and Reduce It?

User Pilot

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. Let’s get right to it! Book the demo to see how! What is CAC payback?