5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value
FastSpring
OCTOBER 27, 2021
In this piece, you’ll find successful strategies to reward customers, reduce churn, and increase their lifetime value. This strategy worked well for Natalie Luneva, co-founder and CMO of outranking.io , who ran a successful promotion on an add-on that’s popular with many of their power users. Focus on Upsells and Cross-sells.
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