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How The Top 25 B2B Public Companies Have Performed In 2025 So Far — And What They Tell Us About the Future

SaaStr

We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. TL;DR: The SaaS market has clearly bifurcated in 2025. Traditional horizontal SaaS faces big headwinds (Salesforce -18%, Asana -31%). The Three Forces Reshaping SaaS 1. This isn’t cyclical.

B2B 253
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What is Vertical SaaS?

Stax

That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS? Since vertical SaaS platforms are niche-focused (e.g.,

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Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr

SaaStr

SaaS buying has changed. As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. They review the changing market, buyer trends, and tips for the road ahead. So, what’s driving these purchasing trends?

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2025 IT trends to keep an eye on

BetterCloud

With a focus on streamlining operations and enhancing security, emerging IT trends prove 2025 will be a doozy. The value era is here to stay Managing SaaS has evolved through three distinct eras: SaaS Expansion to SaaS Austerity to now SaaS Value. Unified SaaS Lifecycle Management makes that happen.

Trends 105
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Snowflake Buys Crunchy Data for $250m, Databricks Buys Neon for $1B. The New AI Database Battle.

SaaStr

These deals highlight the critical importance of database infrastructure in powering next-generation AI applications and signal an accelerating consolidation trend in the B2B and SaaS industry. 5 Interesting Learnings from Snowflake at ~$4 Billion in ARR Implications for SaaS and B2B Software 1.

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How Do SaaS Companies Actually Make Money from Payments?

USIO

Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). Let’s explore how SaaS companies are monetizing embedded payments, how big this opportunity really is, and what providers make it easy (and profitable). Valued at $261.1

Payments 130
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Is AI Penetration … Slowing Down? Ramp Says Possibly

SaaStr

New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. Moving from AI pilots to production-grade implementations requires solving hard technical problems around data pipelines, security, compliance, and workflow integration. Integration challenges are mounting.

AI 274