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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. Customers don’t expect as much in terms of security, compliance, etc. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Get better at onboarding.

SMB 354
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30+ Tough Learnings from Losing a Top Customer

SaaStr

Another top mistake SMB folks make trying to sell enterprise. 5M in ARR b/c we were too small a co and compliance dept blocked renewal (shoulda raised price I guess…) ” — Jared Hansen, CEO Thrilling Foods. “Have better Onboarding.” Improve your onboarding this year.

CTO Hire 275
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Here’s What You Need to Sell your SaaS Product to Enterprise Customers

OpenView Labs

As consumers become more anxious about data, GDPR compliance is at the top of the list for enterprise companies right now, and if you don’t have it, your product likely won’t even be considered. I like to use a contracts and compliance manager for this critical responsibility. Rigorous security requirements. Integration options.

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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So as Lauren sort of alluded to, we started by focusing on SMB’s. It’s not going to work.

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What is Omnichannel Customer Experience & Why You Should Invest In It

User Pilot

Data security or compliance risks. A few examples would be to ensure that: In-app onboarding is consistent with onboarding emails. Source: SMB Compass. Failing to centralize customer data could lead to the creation of data silos which bring drawbacks like: Hindering cross-department collaboration.

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Here’s What You Need to Sell Your SaaS Product to Enterprise Customers

OpenView Labs

As consumers become more anxious about data, GDPR compliance is at the top of the list for enterprise companies right now, and if you don’t have it, your product likely won’t even be considered. I like to use a contracts and compliance manager for this critical responsibility. Rigorous security requirements. Integration options.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. The Avalara product is a point solution , which is the term for a product that performs a singular function, in this case, tax compliance.