SaaStr

OCTOBER 15, 2019

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So as Lauren sort of alluded to, we started by focusing on SMB’s. It’s not going to work.

Underperforming Technical Team 156

Underperforming Technical Team Sales Hiring compliance SMB 156

Mucker Capital

APRIL 6, 2023

But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Should they focus on the setup, the onboarding flow, the free user experience?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Sales Hacker

OCTOBER 7, 2021

It took me a long time to admit to myself that I don’t enjoy transactional SMB sales. Today I help investment managers harness the power of community and technology to automate regulatory compliance. What is your best piece of career advice for women in sales? You deserve to be happy at work and there is no prize for suffering.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130