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CMO + CRO = Love: Building Lasting Leadership with Gusto CRO Tolithia Kornweibel

SaaStr

It’s the never-ending stereotype –– marketing and sales are eternal “frenemies.” However, this push-and-pull doesn’t have to be part of your organization as long as you hire and empower the right leadership. However, these companies should still be networking. Your market model will guide your leadership model.

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Finding Opportunities in Every Challenge: From Humble Beginnings to 30 Million Users with Miro Founder and CEO Andrey Khusid, and ICONIQ Growth General Partner Matthew Jacobson (Pod 580 + Video)

SaaStr

Leadership took user feedback seriously, and spent lots of time iterating on the product to ensure that users could get the most value from it. The company needed to hire more leadership roles and middle management to keep up. So, to drive adoption, they created more sophisticated sales enablement and customer success.

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5 Lessons on Building Your Sales Organization for Scale with Podium EVP of Sales, Than Hancock, and Head of West Coast Sales, Carlie Adams (Pod 552 + Video)

SaaStr

What are some of the foundational ways sales leaders can think about building their sales teams as their company continues to expand and grow? There’s no shortage of ways to tackle this challenge, but one thing is clear: build sales teams thoughtfully and intentionally. Principle #1: Ownership is Key.

Scale 208
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What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

Hiring a global team to achieve the vision What do you do when your company’s location limits your access to talent? Storyblok started with a leadership-first hiring plan and a recruitment strategy that involved the following: A test to know how candidates handle different tasks and their expertise level. We listened to our employees.

Scale 186
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How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan

SaaStr

This famous quote from self-help author Robert Collier applies to every sales organization because excellent results come through repeatable activities, not one-off wins. Alice Katwan , SVP at Twilio , discusses how you can build a high-retention sales team while being remote. Implement systems to attract great talent.

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How to Use Employee Spotlights to Grow Sales

Neil Patel

They can help humanize your brand and, ultimately, boost sales. First and foremost, employee spotlights are about recognizing the wonderful people who work for your company, but that’s not the only benefit. There’s no corporate sales message with an employee spotlight. It’s time to stop taking our employees for granted.

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Playbook to Achieving CEO-CRO Harmony with Algolia CEO Bernadette Nixon and CRO Michelle Adams (Pod 610 + Video)

SaaStr

Know the role of the CRO (hint: it’s not sales). Chief Revenue Officers are, at their core, officers: responsible for the top-line growth of the company. The CRO role is much more expansive than that of, for example, a VP of sales. A tenant of leadership is not just building trust, but vulnerability. Key takeaways.