Buffer Resources

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Social Media

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Before hiring their first sales reps, the founders personally closed millions in revenue. Their strategy?

Sales Hiring

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Pavilion is the world’s #1 private community for GTM leaders and GTM Summit is one of their executive summits.

Sales Recruiting

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Scale

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. She specializes in launching products, entering new markets, and scaling companies to the enterprise.

Sales Hiring

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

Engineering

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

Engineering

SaaStr

JULY 13, 2023

A strong sales leader is vital to any company hoping to scale. With this in mind, hiring for the Head of Sales role is one of the most important things a business can do. Unfortunately, too many companies focus on the wrong things when hiring their sales leaders, which can lead to hires that aren’t the best fit for the business.

Sales Recruiting

SaaStr

MARCH 24, 2020

Nothing matters but recruiting and using your personal network. Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team. Sam Blond | Chief Sales Officer @ Brex. I’m doing The Playbook To Recruiting Your Sales Team.

Sales Recruiting

SaaStr

JANUARY 21, 2020

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. I was a local sales manager or regional manager.

Sales Recruiting

SaaStr

JANUARY 31, 2022

Having learned from thousands of customers and prospects, Sarah Lash, Envoy’s head of enterprise sales, will talk about what it takes to guide and scale enterprise sales programs during an uncertain future. In my first six months at Envoy , I grew the sales team from six to 17. Combine Strategies To Drive Sales.

Sales Recruiting

SaaStr

SEPTEMBER 23, 2021

Dig deeper on a lot of titles during recruiting. A "VP of Product Marketing" rarely knows anything about demand gen, ABM, etc. A "VP of Revenue" often knows nothing about inside sales or building a sales team. A "CRO" often doesn't want to do sales anymore. But never a sales team. .

Sales Hiring

SaaStr

OCTOBER 28, 2022

Conversations about the state of the SaaS market in 2022 are everywhere, and it can seem overwhelming for entrepreneurs and business leaders to make sense of everything. Leadership must communicate this objective to the entire company and ensure everyone works toward improving efficiency instead of simply bringing in more dollars.

Sales Recruiting

SaaStr

SEPTEMBER 28, 2024

Kyle Norton CRO of Owner is kicking off a new podcast for Pavillion with revenue leaders, and we were lucky enough to be guest #001 here: It’s a great convo on many SaaStr themes — but from the perspective of a VP Sales / CRO. If you’re going to miss your quarter, communicate this early and come prepared with a plan to address it.

Technical Review

Kellblog

FEBRUARY 16, 2022

Emboldened by this seeming endorsement, I dashed off what turned into a lengthy email on interviewing and recruiting, a topic about which I am passionate not because I think I am good it, but because I think I am not. Thoughts on The Recruiting Process. Remember it’s a mutual sales process. Consider a try-and-buy.

Sales Recruiting

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

Strategy

SaaStr

NOVEMBER 21, 2020

We’ve written a lot on SaaStr on how to increase the odds your first management team is a success. How to hire a great VP of Sales (tons on that here ). What a great VP of sales really does. What a great VP of marketing really does (tons on that here ). How to manage customer success. About this and that.

Sales Hiring

SaaStr

AUGUST 8, 2023

The team is typically highly cross-functional, working together with sales, product, engineering, and marketing, and the goal is to help the other teams make better decisions through data and financial modeling. This role can be recruited through headhunters or your network. Every Wednesday at 10 a.m. Sign up for free HERE !

Scale

Tom Tunguz

MAY 28, 2019

The engineering community contributing to a project often are scattered across the globe. They are are among the best engineers to recruit to the team and the first to join. Sometimes, management spins up new offices to start a functional team like support or success or sales development.

Sales Recruiting

SaaStr

JANUARY 7, 2020

Hear his top tough management lessons and mistakes he learned along the way to founding what is now a $3.8 Live Ramp, a middleware company that connects marketing applications was acquired by Acxiom in 2014 for $310 million. The first thing is, and this is a little crazy, but recruitment is incredibly overrated. Billion company.

Sales Recruiting

Kellblog

MARCH 17, 2020

Rephrasing Lewis Carroll, “if you don’t know what you’re recruiting for, any candidate looks great.” ” I liken executive recruiters to Realtors. If you don’t give a Realtor specific guidance on what you want to see, they’ll show you whatever’s on the market.

Sales Recruiting

Tom Tunguz

NOVEMBER 24, 2018

You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. The sales team costs real money, and the question before the company is: how do you know what quota plan to assign to the account executives? Stage 1: Management by Objectives.

Compensation

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. On the marketing side, people got ‘lazy’ under the guise of, “Let’s increase our paid online ad spend and turn that dial up and spend more.”

Sales Hiring

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. You can have the great product and a great team, but the market of small or very niche.

Sales Recruiting

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing

Sales Hacker

JANUARY 6, 2020

The number one thing I grade candidates on is how well did they run their sales process on me? If you’re a job candidate in sales, you should be managing your job application process just like you’d run your sales process with a potential customer. Again, I’m running this like a sales process.

Sales Recruiting

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Sales Recruiting

SaaStr

JUNE 27, 2024

At the same time, you want to give trust and power to people who recruit, and you do that by ensuring they understand what the culture is. The layers of cultural scaffolding include: Communication – Be transparent, direct, and clear. How Can You Tell When You Have Product Market Fit? Give them money to meet up.

Scale

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. Mid-Market?

Sales Hiring

OpenView Labs

DECEMBER 16, 2019

So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. Marketing and candidate experience will be table stakes. Hiring sales leaders will get harder. So giving them a reason to choose you will be essential next year.

Sales Recruiting

SaaStr

JANUARY 28, 2022

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. The go-to-market playbook. The go-to-market segment worked together on key metrics across the revenue board. You need people with fresh thinking, especially sales athletes and leaders who know your market.

Scale

Sales Hacker

AUGUST 29, 2019

Have you ever wondered how other sales professionals are tackling their roles? Today, we’re pulling back the curtain on the day-to-day for a sales recruiting firm owner, and for that, we talked to Amy Volas. What You Sell/Quick Pitch: Taking the cringe out of sales recruiting for startups. Structuring their days?

Sales Recruiting

Nimble - Sales

MARCH 4, 2025

Recruitment is a sales-driven process that involves nurturing potential candidates through various stages, much like a traditional sales funnel. In a competitive hiring market, recruiters must efficiently manage candidate relationships, streamline communication, and optimize their workflow.

Sales Recruiting

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. How do you diagnose and solve churn? From a GTM execution standpoint, they weren’t focused.

Scale

Sales Hacker

AUGUST 13, 2024

Adriana Gil Miner is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable’s success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Brought to you by IPS.

AI Search

Neil Patel

SEPTEMBER 3, 2021

Experts believe as much as 80 percent of recruiting will remain virtual for the foreseeable future , and the early stages of the recruitment process are ideal for the online medium. With its virtual assistant, Olivia, looking after event registrations and communication, you can sit back and relax as your event comes together.

Sales Recruiting