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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. What Is Data as a Service (DaaS)? What Are the Benefits of Using Data as a Service Tools?

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi, Sr.

Scale 206
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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. You may not necessarily see each other in every deal, but you are in a very real sense competing for thought leadership.

Scale 109
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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Modern companies are born in the cloud, and independence is in their DNA. Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow. With a self-service model, customers who have more specific needs are left in the cold.

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Run Less Software

Intercom, Inc.

The arrival of cloud computing, IaaS, PaaS etc. The Apple and Google Play app stores give developers an instant marketplace, a gateway to billions of customers. Since 2006 the era of “Everything as a service” has advanced quickly. Cloud computing is dominant. Basic technology execution is becoming easier too.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. They’re scrutinizing their existing status and cloud spend more than ever.

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Customer Growth Game Changer: Totango Breaking Records and Rewriting the Rules for Customer Success

Totango

For example, our clients in the hospitality industry used Totango to pivot and survive by quickly embedding digital best practices straight from the Totango SuccessBLOC marketplace. Meanwhile, our digital-native customers, like Zoom , looked to Totango to support the immense challenge of onboarding millions of new customers.