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Proactive Churn Prevention Promotes Customer Retention

Totango

Being proactive about churn prevention provides an antidote to customer attrition. Read on to learn what churn is, how an attrition analysis can help you pinpoint why you’re losing customers, and what steps you can take to prevent customer churn. What Is Churn Rate and How Does It Relate to Customer Retention?

Churn 89
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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52
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10 Micro Survey Templates For Gathering Feedback

User Pilot

So, what’s the best time to trigger market research surveys? Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}? Market research survey. What prevented you from purchasing a full subscription?

Scale 71
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Reducing SaaS Customer Churn: 10 Multi-Team Tactics to Drive Loyalty

Sales Hacker

Because retention is a team sport — and customer churn is the opponent. In this article, we’ll talk about how sales reps (along with Marketing , Customer Success , and others) can keep customer churn to a minimum. 10 Ways to Reduce SaaS Customer Churn and Create Loyal, Long-term Users. Customer success? All of the above!

Churn 72
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25+ Good Survey Questions to Ask Your Customers to Collect Valuable Insights

User Pilot

We’ll look at demographic, market research, and customer satisfaction survey questions, among others. Market research survey questions Market research questions help you learn more about your customer base. In-app market research survey. Use churn surveys to understand user exits.

Scale 84
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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms. Predicting customer churn or potential customer issues to inform corrective steps to optimize the customer journey. Analyzing extensive datasets to forecast trends. Customer health. Usage statistics and patterns.

Trends 92
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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

User Pilot

The metric is also used to predict customer churn. One way to determine the willingness to pay is through market and competitor research. WTP Predicts future customer churn WTP can also help you forecast future customer churn – and possibly prevent it. What techniques can you use for market research?

SaaS 91