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The Hidden Impact of Investing in Customers

ChurnZero

When companies think about investing in their customer base, they are usually thinking about driving product adoption, reducing churn, or even delivering expansion revenue. Whether it is through product tours, onboarding plans, customer nurtures, or more face time with their CSMs – the more people getting value the better.

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How To Identify At-Risk Customers & Prevent Churn?

User Pilot

How to prevent churn by identifying at-risk customers? In SaaS, you can grow your revenue only if your churn rate is low, so retaining at-risk customers is crucial. In this article, we will discuss the ins and outs of at-risk customers, how to detect them, and five actionable strategies to help you prevent churn.

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How to Lower PPC Churn Rates

Neil Patel

From social media to Google Ads , companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. What is the elusive PPC churn rate, and, more importantly, why should you care? What Is PPC Churn Rate? It’s a pay-to-play world.

Churn 141
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How to Fight Excessive Customer Churn: 4 Winning Strategies

Totango

Knowing how to fight customer churn is critical for keeping SaaS business models sustainable. The more customers you lose to churn, the more you have to invest in new customer acquisition to maintain your revenue, and the harder it becomes to grow your business. Invest in Your Customer Success Team.

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Why conversational customer support is a key strategic investment

Intercom, Inc.

. “Support isn’t just a cost center, but a strategic investment that increases customer retention and reduces churn” Indeed, if you look at the broader financial models of customer support, you’ll see that support isn’t just a cost center, but a strategic investment that increases customer retention and reduces churn.

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Customer Onboarding Cost in SaaS: Build vs Buy Approach

User Pilot

If you’re a product manager who doesn’t have a firm grasp over your customer onboarding cost, stop right there – you’re putting your business in danger. In this article, we’re going to explore the ‘build vs buy’ argument, and break down what that means for creating a powerful onboarding experience.

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What User Onboarding Metrics To Track and How To Use Onboarding Analytics To Optimize Them?

User Pilot

What user onboarding metrics should you track if you want to evaluate your onboarding processes? We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. Tracking the metrics helps you improve your onboarding process and retain more customers.