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Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved

SaaStr

If a sales rep closed a deal, A customer success manager should take it over. Find a way to fund both, even with SMBs. An open question around smaller customers is how do you staff up Customer Success for them — if at all. The grey area is often with SMBs. Often, the coverage is quite limited.

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Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck (Pod 647 + Video)

SaaStr

How To Capture This Global SMBTech Opportunity There is massive market opportunity to sell to SMB businesses. What It Takes To Win With small businesses, you will have more churn and business volatility than with an enterprise. Efficient Go To Market There are a lot of ways to GTM as an SMB. It’s part of the deal.

Scale 188
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Top SaaStr Content for the Week: Gorgias CEO, Postman CEO, Waze Head of SMB Sales, Klaviyo SVP Marketing, and More!

SaaStr

The Silent, Lurking Churn: Activation Rates Less Than 90%. SaaStr 527: Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre. SaaStr 529: Ten Things to Avoid Being Blindsided By In Your Pursuit Of Customer Success Nick Mehta, CEO @ Gainsight. Plan For It. Top Podcasts This Week: 1.

SMB 216
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What’s a Good Net Retention Rate in SaaS?

SaaStr

At least 100% net negative churn (i.e., upsell/account growth + renewals – churn) for very small businesses. Let’s look at some of the top public SaaS companies: Shopify — very SMB: 100%. Hubspot — mostly SMB: 100%. Surverymonkey — fairly SMB, but going more enterprise: 100%. And mostly SMBs.

Retention 324
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Don’t Fear Business Process Change. It’s (Usually) a Good Thing.

SaaStr

In fact, my uber-learning is one of the Top 10 reasons customer success is so important is to make sure this business process change is implemented. If you do nothing else in Customer Success, make sure you have full engagement by Day 5, Day 15, Day 30, Day 60 … whatever exact amount of time is right for your app. .

Business 260
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.

Scale 177
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Top SaaStr Content for the Week: Amplitude CEO, DigitalOcean CMO, G2 CMO, Podium SVP, Revenue Marketing, and More!

SaaStr

BowtiedCocoon: Top SaaS SMB AEs have $125k OTEs. 10 Rules for Defining Churn with SVP of Customer Success & Retention at Solarwinds, Andrea Webb, and SVP of Commercial Strategy & Operations at ForgeRock, Tim Willey. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 1.