Dear SaaStr: How Do I Best Prevent Churn?
SaaStr
MARCH 28, 2024
Dear SaaStr: How Do I Best Prevent Churn? You can’t eliminate churn. You can hide churn (e.g., My top suggestion is: Measure churn carefully, and consistently. Usually, your smallest customers will churn at the highest rate. And set a big annual goal to drive churn down say 20%. Each quarter.
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