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Bottom-Up SaaS Business Strategy Explained

User Pilot

Account expansion through upsells and cross-sells increases customer lifetime value without elevating CAC. Want to find out how Userpilot can help you leverage the bottom-up SaaS model? How is it different from the top-down business model? Let’s have a look at a few common approaches to implement it.

Strategy 100
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Customer Support for SaaS: How To Do It Right

Baremetrics

Many SaaS businesses concentrate on offering an amazing product and then neglect customer support. They assume that when you have a great product, customers will always come back. In this guide, you will learn why SaaS customer support is so important, how to get started, and what metrics to use to track success.

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Measuring Customer Loyalty Is the Key To Success

FastSpring

A customer loyalty program is a program set in place that rewards customers for frequent purchases. Think of it as matching s customer’s generosity by offering things like free goods, discounts, customer support, or VIP access. How successful are customer loyalty programs? Customer Lifetime Value (CLV).

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Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve

User Pilot

Customer retention is the percentage of customers who made repeat purchases during a given time period. The entire business model of SaaS companies is built around retaining customers for the long run, thus increasing customer lifetime value and monthly recurring revenue.

Churn 102
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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

User Pilot

Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. To calculate LTV, multiply the customer value by the average customer lifespan.

SaaS 105
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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Increase the customer lifetime value.

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SaaS Freemium Model: What Works, What Doesn’t?

Incredo

Freemium business model is when you give your product to the users for $0, provide them with the basic value of your product for unlimited time but at the same time encourage them to become a paying customer in order to have access to more advanced features. Note that freemium model ? free trial.

SaaS 236