SaaStr

MARCH 12, 2025

The 4 Things Most Founders Get Wrong About Marketing: “We’re a product company, not a marketing company” – The hard truth is that 9 out of 10 B2B companies spend more on sales and marketing than R&D. Better to hire for your specific needs and stage. These “five-five” CMOs barely exist.

Sales Hiring

SaaStr

AUGUST 7, 2025

If they’re too focused on hiring agencies or building a team without doing the work themselves first, that’s a warning sign. You should see clearer, more compelling narratives in your website, sales decks, and campaigns. They Align with Sales The best VPs of Marketing work hand-in-hand with Sales.

Sales Recruiting

SaaStr

FEBRUARY 1, 2025

When I look at the VP of Sales / CRO that didnt work out the past 12-18 months across the SaaStr Fund portfolio and my ecosystem, one thing stands out. And its an old SaaStr theme: #1: You have to hire folks in sales where their last job was harder. There may exceptions at rocketships. You often fly. Voice APIs?

Sales Hiring

SaaStr

APRIL 5, 2025

Here are the five channels that worked for Rupa: Search Engine Optimization (SEO) Social Proof and Trust Building Educational Partnerships and Rupa University Conferences and Event Sponsorships Outbound Sales and Data Quality Lets dive into each. Find trending topics, hire experts, and create the best content available for that topic.

Scale

SaaStr

JULY 10, 2025

The Reality Check: Our Unfair Advantages Before we dive in, let’s be honest about why our results were so strong: We have a brand. If you don’t have a brand and you’re planning to blast cold lists, your mileage will vary. Plan to spend at least two weeks of intensive training, just like onboarding a new hire.

AI

FastSpring

FEBRUARY 6, 2025

If you’re running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent?

SMB

SaaStr

JULY 13, 2025

Or just manage a few agencies and work on brand. A great VP of Marketing ensures leads are better managed through the funnel—qualified, nurtured, and handed off to sales at the right time. Sales Alignment : Are they working closely with sales? If sales isn’t feeling the impact, something’s off.

Sales Hiring

SaaStr

MARCH 18, 2025

As Colin describes it, “I went to the CEO and asked to generate more revenue and hire more people, which is counter-intuitive to the standard approach where revenue leaders may sandbag to over deliver and crush numbers.”

Scale

SaaStr

APRIL 13, 2025

This structure enables a seamless experience that starts when a company hires someone. One button click in Rippling sets up the new hire across HR, payroll, all relevant apps (Slack, Dropbox, GitHub, email, Salesforce), provisions their computer, and establishes them within the company’s financial systems.

Startup

SaaStr

AUGUST 9, 2025

A good AE (Account Executive) is someone who can consistently close deals, hit quota, and build strong relationships with customers. The 9 Qualities of a Great Sales Rep But at the core, a great AE has a few standout traits: 1. It’s Even Harder Without a Brand to Sell Behind. Sales is tough. Customer-Centric.

Sales Hiring

SaaStr

JUNE 13, 2025

The CEO in general is not there to grill them on the nitty-gritty of sales tactics—that’s for the VP of Sales or hiring manager. Sales is tough. Ask them what kind of sales culture they thrive in. Sales is a constant learning process, and you need someone who’s coachable and open to improving.

Interviewing

SaaStr

AUGUST 7, 2025

Building Top-Performing Sales Orgs: Hard-Won Lessons from Scaling 4 Unicorns (Including OpenAI’s Hypergrowth from 10 to 500 People) Maggie Hott has spent 15 years building go-to-market teams at four unicorns that collectively represent over $500B in market value. These are her personal views, not those of OpenAI.

Scale

SaaStr

JUNE 7, 2025

Companies are discovering that hiring AI talent or upskilling existing teams takes much longer than anticipated. Why the Slowdown Might Be Illusory Enterprise Sales Cycles Are Finally Kicking In The most compelling explanation for the apparent plateau has nothing to do with demand and everything to do with procurement realities.

AI

SaaStr

AUGUST 2, 2025

Market Preparation Canva hired Kelly Steckelberg—who helped take Zoom public in 2019—as CFO in November 2024, suggesting serious IPO preparation is underway. Global Brand Recognition Operating in 190 countries with 170 million users provides a defensible market position and multiple expansion opportunities. to 8x current ARR band.

Scale

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale

SaaStr

OCTOBER 28, 2024

Third, you are going to have to find some way to get really good at sales. You have no brand, no track record, nothing special. Even at the VC firms with the biggest brand, that doesn’t mean you have a brand. And it’s even harder at firms with no brand, or negative brands. Or a lateral hire.

Sales Hiring

SaaStr

JULY 14, 2025

When SaaStr sent 4,495 AI SDR emails and achieved top-tier response rates, it wasn’t because they flipped a switch—it was because they treated AI training like hiring a human. Their meeting preparation framework illustrates this perfectly. Our AI agents are enhancing jobs, not replacing them.”

AI

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

Scale

Buffer Resources

AUGUST 6, 2024

Before they hire you, they want to understand if they can trust you and get a taste of what you’d bring to the table if you worked together.  This can help tease out the personal experiences that relate to your professional brand. Here's how you can start using thought leadership for your small business marketing.

Social Media

Payrix

DECEMBER 18, 2024

While this trend offers businesses a way to offset processing expenses, it has also drawn increased scrutiny from regulators and brands. While many partners excel technically, broader operational considerationssuch as resourcing and support considerations , sales strategies , marketing , and portfolio managementremain areas for growth.

Payments

Clouded Judgement

AUGUST 1, 2025

They’ve got customer relationships, distribution, brand, and deep integration into existing platforms. The old on-prem software companies were built around field sales, flying across the country, taking clients to dinner, sitting courtside with the CIO. On one hand, incumbents have massive advantages. It was a new playbook.

Cloud

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. They put a face to your brand and underscore a commitment to the customer’s success.

Scale

How To Buy Saas

MAY 21, 2025

In the fast-paced hiring landscape of 2025, an Applicant Tracking System (ATS) has become an essential tool for companies of all sizes and sectors. Importantly, ATS platforms have evolved with AI-driven features , diversity and bias reduction tools , and deep analytics to meet todays hiring challenges.

Systems Review

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Hiring the right people, keeping them supported, and creating the infrastructure to help them thrive is critical. It’s the one person that can hire or fire you. TriNet exists to make that easier. It drives employee engagement.

AI

Stax

JUNE 3, 2025

Contact sales What is a SaaS Platform? Invest in scalable sales and marketing channels Growth doesn’t mean doing everything at onceit means doing the right things at scale. For B2B SaaS companies, aligning sales and marketing teams is critical. Q: Should I build the payment integration myself or hire a third party?

Payment Services

Chart Mogul

JULY 24, 2025

Startup branding isn’t just for later-stage companies with big budgets. The reason is simple: you already have a brand. So, a better question would be: Why should early-stage startups care about branding? Branding happens, … Startup branding isn’t just for later-stage companies with big budgets.

Branding

Sales Hacker

APRIL 8, 2025

Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. Moving from enterprise sales leadership to a startup environment. Balancing empathy and accountability as a sales leader.

Scale

Sales Hacker

JUNE 27, 2025

What this means: If you’re hiring: design for lean, AI-leveraged teams from the start. That’s great for scale, but it also risks erosion of brand trust if buyers don’t know who (or what) they’re engaging. If you’re looking to scale your sales and marketing teams with top talent, we couldn’t recommend our partner Pursuit more.

AI Search

SaaStr

MARCH 6, 2025

His unique position spans both product and business functions including sales, marketing, and customer success – giving him a holistic view of bringing outside perspectives into product development. “But also own your commitments to customers and stay accountable to them.”

AI

Sales Hacker

MARCH 1, 2025

Proprietary data, deep integrations, strong brand equity, and high switching costs make it difficult for competitors to replicate. Success comes down to forming an opinion, executing quicklywhether on a feature, content, or sales tacticand embedding learning loops that enable rapid iteration and improvement. It has defensible moats.

Scale

Sales Hacker

JULY 11, 2025

Managing ops without a dedicated RevOps or CS ops hire. Build a custom GPT copilot If you’re juggling things like hiring, pipeline recaps, creating investor or board updates and it all lives in your head (or in GSheets, Notion, etc.) These agents are your brand in moments that matter. Top takeaways here.

AI Search

Kellblog

JUNE 29, 2025

Beware knee-jerk brand spending. Ergo, we need to spend a ton on branding.” While brand spend might be a good thing for your company, it might not be. Hire a strong product marketer. As a founder/CEO you’re likely to already be hearing about the sea of sameness from your sales and marketing teams. Support them.

Sales Hiring

Chart Mogul

FEBRUARY 13, 2025

When and how to launch sales and marketing is a tough topic for most startup founders. But sales and marketing are the backbone of every successful go-to-market (GTM) strategy, and getting them right can be the difference between … When and how to launch sales and marketing is a tough topic for most startup founders.

Scale

How To Buy Saas

FEBRUARY 25, 2025

Introduction: Why Choosing the Right CRM Matters Choosing the right Customer Relationship Management (CRM) platform can make or break your businesss growth trajectory. A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. Market share leader (21.7%

Scale

Sales Hacker

MARCH 4, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Is it 50 50?

Scale

OpenView Labs

NOVEMBER 21, 2023

Instead, consider hiring a sales team and creating inbound marketing channels. That internal collaboration also creates a longer sales cycle here that hinders a viral spark. If your product can’t acquire customers and convert them on its own, you’ll have to rely on a marketing team. Activation is not the same as engagement.

Scale

SaaStr

NOVEMBER 8, 2024

They’ve achieved this due to the systems they’ve set up and the profiles they’ve hired for. With AI creating a cohesive message across the entire customer journey, we might see the ability to consolidate marketing, sales, and customer success. But they take it a step further by investing heavily in their brand.

AI Search