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The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there. Don’t be blinded by brands. Every month, the Net New Revenue dial goes back to $0. It’s just too competitive today. Everyone is.

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Top 10 SaaStr Videos of the Week: YCombinator, G2, Atlassian, Salesloft, Salesforce and More!

SaaStr

There’s so much incredible new content on the SaaStr YouTube Channel and podcast — check it all out here ! And with 20+ sessions from the recent SaaStr Enterprise to dig into alone, as well as an incredible new session with the CEO of Klaviyo. OK — now on to The Top 10. The 10 most watched videos of the week.

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10 Things That Would Have Helped Me Go From $1m to $10m Faster with Less Stress

SaaStr

We did it by focusing on second-order revenue to generate low-cost leads, and by taking in 110%+ of our MRR each month in cash. 5/ Moving from CTO-led -> VPE-led dev team. This is pretty well understood today, but was fairly new to me. Bigger customers have longer lifetimes are much more accretive to your brand.

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5 Reasons Salesforce Was Smart to Buy Slack

SaaStr

They know how to take an established brand and grow it faster, and build or expand a new core offering around it. But Slack is past $1B in annual revenues with a dominant brand and very high net revenue retention (120%+). Salesforce may not be great at creating brand new things anymore.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Well, in the past several years, there’s been a tremendous number of companies that have built specifically for developers and use this as a way to get into these new markets, to displace incumbents and disrupt the competition. You have the opportunity to upsell new features and capabilities to them. The contract size grows.

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AMA at SaaStr Annual 2022 with SaaStr Founder & CEO Jason Lemkin – Part 1 (Pod 607 + Video)

SaaStr

But as time went on, we shared lessons, what best practices were in customer success and revenue retention and all these things are, right. Jason Lemkin: I think I noticed a pattern, and I wrote it up a couple of years ago and refreshed it, and then I’ll add a new anecdote. And the best CTO I know in the world is the CEO.

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5 Secrets to Moving Upmarket – How the Right Sales Tax Technology Can Support SaaS Growth

SaaStr

So even the freshest new SaaS startup celebrating their 50th customer may find themselves dealing with sales tax in multiple states. . Last but not least, if your sales tax noncompliance gets too out of hand, dealing with multiple states’ sales tax laws means that 46 state departments of revenue can potentially come after you for back taxes.