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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Thanks to Capchase, Intellum, Pilot, SafeBase, and Tilled for Sponsoring SaaStr Annual 2022!

SaaStr

Intellum is an Atlanta-based learning technology company that combines the best of customer experience with customer education to help large brands and fast-moving companies increase revenue, improve customer retention and decrease support costs. Welcome to Payfac-as-a-service. appeared first on SaaStr.

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How to Stop Unauthorized Sellers on Amazon

TrackStreet

In the dynamic landscape of online marketplaces, challenges to maintaining equitable competition and brand integrity are ever-present. Unauthorized Amazon sellers refer to individuals, accounts, or entities that sell products on the Amazon platform without explicit approval or authorization from the brand or manufacturer.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry. What usually causes it?

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What Is a Credit Card Surcharge?

Stax

Before 2013 though, credit card brands like Visa and Mastercard didn’t allow surcharging because they didn’t want to discourage customers from using credit cards as a preferred mode of payment. Once you have ensured that surcharges are permissible by law in your state, you must meet card brand guidelines for compliance.

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What Is a Credit Card Surcharge?

Stax

Before 2013 though, credit card brands like Visa and Mastercard didn’t allow surcharging because they didn’t want to discourage customers from using credit cards as a preferred mode of payment. Once you have ensured that surcharges are permissible by law in your state, you must meet card brand guidelines for compliance.

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What is Comparative Advertising?

Neil Patel

Is it OK to go after another brand like this? The Federal Trade Commission (FTC) permits companies to use this marketing strategy (within limits, which we’ll talk about) for three reasons: Comparisons encourage healthy competition in the marketplace. They’re nurturing people towards their brand, not an individual product.