Neil Patel

MAY 3, 2021

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

Branding 144

Branding Social Media Construction Communication 144

Unbounce

DECEMBER 16, 2021

That saying’s especially true with brands. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. What is Brand Awareness? Thinking of building a brand awareness page?

Branding 124

Branding Social Media Marketing Strategy 124

TrackStreet

JULY 20, 2023

There are many reasons we at TrackStreet believe manufacturers and brands should have a MAP pricing policy. We also mention that establishing and rigorously enforcing a MAP pricing policy is important for preventing online price erosion, which can undermine your brand value over time. This can present a long-term threat to your brand.

Branding 52

Branding Pricing Advertising Technology 52

Unbounce

MARCH 12, 2020

Kelsey loved working with this organic baby food brand so much that she sometimes thought of them as a fast-growing child of her own. Their brand is just so well developed … it’s a lot of fun to do their marketing. Really, it comes down to telling the brand story in the best way possible. Click to see the whole thing.

Branding 144

Branding Social Media Acquisition Strategy 144

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Branding 138

Branding Marketing Social Media Technical Review 138

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

SaaS Metrics

MAY 4, 2021

When creating a video to promote your brand, the special effects, audio, and visuals present in the video can help to enhance the connection between. The post Tips To Improve Branding Through Videos first appeared on SaaS Metrics. Videos can serve different purposes, to inform, advertise, and entertain.

Branding 52

Branding Entertainment Social Media Advertising 52

TrackStreet

FEBRUARY 16, 2024

While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. This article shares the foundations of MAP policies that you need to know as a brand owner or manufacturer. Why is MAP Policy Pricing Important for Brands?

Branding 40

Branding Technical Review Advertising Systems Review 40

Nimble - Sales

MAY 26, 2020

Fast forward to the present day, the power of social media influencer marketing is rising beyond measures, holding immense importance in the digital age […]. The post How to Strategize Social Media Influencer Marketing for Your Brand appeared first on Nimble Blog.

Social Media 120

Social Media Branding Marketing 120

Sales Hacker

APRIL 17, 2018

Just Released: 3 Brand New Episodes. The post Presenting the Brand New Sales Hacker Podcast—B2B Sales Insights Every Tuesday appeared first on Sales Hacker. 2) We had to have a unique format for delivery of said knowledge. Just nonstop concise nuggets of wisdom. We took our time, but I’ll tell you this—we nailed both.

Sales Recruiting 47

Sales Recruiting Sales Hiring Scale B2B 47

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. Look at your brand. And that’s based on the brand that they built working with me in the past. Building your internal brand [20:19].

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

Net-Results

OCTOBER 31, 2019

Here are three things I would touch on if you want to market your B2B well during a demo presentation: Solve a specific problem. You can solve the same problem – just let your presentation show how your solution is superior. The post How do you market your B2B startup well during a demo presentation? That’s personality.

B2B 73

B2B Startup Marketing Branding 73

Stax

DECEMBER 20, 2023

Essentially, the merchant pays the card brand for the convenience of accepting this payment method since that is the way your customers want to pay. Interchange fees vary widely across card brands, credit card networks, card types, and how you process cards. CPS/Card Not Present, Debit Exempt: 1.65% + $0.15

Payment Services 167

Payment Services Merchant Services Payment Methods Payment Solutions 167

The Marketing & Growth Hacking Publication

OCTOBER 8, 2020

Around the world, brands and ad networks are facing an unprecedented time. They are all being presented with a new set of challenges to overcome. Brands are scrambling to survive and respond to the COVID-19 outbreak. Download the guide for free and build a viable anti-crisis strategy for your brand or advertising business.

Branding 52

Branding Growth Hacking Advertising Travel 52

Stax

APRIL 18, 2024

The steps to process a credit card transaction Step 1: Authorization Request The process initiates when a customer presents their credit card for payment. The processing type factors in whether it’s a card-present transaction (taken at a point of sale system) or a card-not-present transaction.

Merchant Services 88

Merchant Services Payment Services Payment Methods Payment Solutions 88

Neil Patel

SEPTEMBER 8, 2020

Google determines your business location and presents your listings in its results based on the presence and accuracy of NAP – Name, Address, and Phone number (with local area code). Large brands and retailers already have access to such online-to-offline metrics. When you get it, follow the link, enter the pin and get to work.

Payment Methods 126

Payment Methods Branding Payments Merchant Services 126

Payrix

APRIL 10, 2024

This insight was uncovered in our most recent merchant insider survey and report. However, excitement aside, it’ll be important for SaaS companies to do their due diligence and understand the exact needs of their niche software users to prioritize and strategize accordingly.

Merchant Services 130

Merchant Services Payment Services SaaS Payments Payments 130

Stax

FEBRUARY 28, 2024

There are a variety of payment terminal brands on the market, but the place to start is by looking at the payment terminals your payment processing provider supports. Payment Processing Rate Card-present rate. Card-present rate. Card-present rate. What are the top brands of payment terminals in the market?

Payments 88

Payments Payment Methods Merchant Services Payment Services 88

Sales Hacker

AUGUST 7, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Community Brands. Personal Brand Strategist, Speaker and Founding Team Member.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Buffer Resources

FEBRUARY 5, 2024

Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks.  However, dark social also presents unique marketing opportunities.

Social Media 103

Social Media Branding Engagement Strategy 103

SaaStr

APRIL 18, 2021

In the early days, you sort of make fun of brands as old school. Great brands become incredibly important after the Early Adopter phase. Invest like crazy in your brand as you approach $10m ARR. Yes, there’s nothing more important. But in the early days the culture really just is the co-founders. If that is you … you win.

Sales Recruiting 275

Sales Recruiting Branding Investment Sales 275

SaaStr

APRIL 16, 2021

Just make sure at least 50% of their energy goes into promoting the company, and not just their personal brand. Own brand & brand positioning. Having a CMO that is present, that is visible, is great for recruiting and much more. — Jason BeKind Lemkin (@jasonlk) April 15, 2021. CMO is a tough job.

Sales Recruiting 256

Sales Recruiting Sales Hiring Branding Product Marketing 256

How To Buy Saas

APRIL 12, 2024

For instance, a webpage featuring sports news might showcase ads for sports equipment or attire, while a gardening-themed page could present ads for gardening tools. In contrast, contextual targeting involves presenting users with opportunities to procure items they may require, even if they haven’t realized it yet.

Advertising 52

Advertising Engagement Travel Social Media 52

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness. . At Salesforce, marketing has shifted emphasis from tactical strategy to building brand reputation, awareness, and trust.

B2C 205

B2C Scale Marketing Sales Hiring 205

SaaStr

AUGUST 24, 2022

I’ve never seen a presentation like this before in a public company, but it’s interesting to see. As the brand scales, they get more of a boost from inbound. #5. Driving up sales rep efficiency is key to driving up margins. 66% of customers from inbound, 33% from outbound. This is useful to see broken out.

SaaS Payments 268

SaaS Payments Scale SMB Payment Solutions 268

Buffer Resources

APRIL 23, 2024

It helps you show your value with data, highlight past work experience, and make a good first impression on a brand.”  A media kit (also called a press kit or collaborations kit) is a document or website creators or influencers will send to brands they’re looking to partner with on their social platforms.

Social Media 58

Social Media Branding Metrics Engagement 58

OpenView Labs

MARCH 25, 2020

When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that you can not only create but even predict how some of your brand marketing campaigns are going to go. Brand KPIs you should measure in 2020. Remember: seeing no brand mentions is equally important feedback.

Branding 52

Branding Customer Lifetime Value Marketing Social Media 52

SaaStr

JANUARY 11, 2024

Because company data now lives in a constellation of cloud applications, this data is not readily accessible for data scientists or analysts, nor is it easily presentable in critical business applications used for decision-making. They eventually gave way to, at the time, no-name brands like Google, Amazon, and Salesforce.com.

Technical Review 254

Technical Review Scale Management Sales Hiring 254

SaaStr

JANUARY 20, 2023

If a startup’s marketing and product teams merge their resources, they can fill industry gaps present in satisfying the target audience and enable more sales. Every brand needs a voice. Whether brands make product modifications or launch a new product, hero customers help deliver their messages to the world.

Technical Review 210

Technical Review Marketing Social Media Sales 210

SaaStr

JULY 27, 2023

Whether you’re in it for the long haul and need cash to scale, or you’re looking for a speedy exit — or even if your dream is to become part of something bigger, where you can watch your product live on as part of a legacy brand — the folks who can make it happen will be here. And they want to meet YOU.

Venture Capital 181

Venture Capital Banking Cloud Investment 181

SaaStr

JUNE 9, 2022

Instead, break down your message into simple terms to bring your brand story to life. View Every Person You Encounter as a Potential Brand Evangelist. Don’t bottle up your excitement about your brand. Remember, your brand is much more than your website! Pay attention to what they’re saying and align yourself with them.

Marketing 173

Marketing Social Media Forecasting Branding 173

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

Just looking at the headlines about established brands going under because of millennials makes businesses fret for their future. Be online While your company is probably already online, it’s important to understand that brands can only survive by just having a website, newsletter and subscriptions. your brand needs a presence.

Branding 40

Branding Outsourcing Services Social Media Growth Hacking 40

SaaStr

OCTOBER 11, 2022

Also, brands do matter. So if no one’s heard of your startup, bring a co-presenter everyone has heard of! Hands-on session on How to Do “X” Better. What we don’t really need are vendor commercials and self-promotional content.

Cloud 185

Cloud Growth Marketing Startup Branding 185

SaaStr

JANUARY 11, 2022

You gotta be present. If you aren’t there, and the competition is … you sort of lose in continuing to build your mini-brand, and later, your brand. Especially in the enterprise. It’s a very efficient way to meet potential vendors in person.

Scale 317

Scale Investment Retention Customer Success 317

Buffer Resources

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts.   Why this works : The carousel is visually appealing, and the information is presented in a concise, easy-to-understand format.

Social Media 122

Social Media Payment Methods Payment Solutions AI Search 122

Backlinkfy

AUGUST 19, 2019

On social networks, consumers can take part in discussions and thus help a brand build a reputation. In essence, they’re platforms where users can review brands and share their opinions. We shouldn’t be discouraged by the fact that tried and tested brands have already made a mark on social media.

Branding 40

Branding Social Media Advertising Travel 40

OpenView Labs

MARCH 6, 2020

Shopify’s definition: “ Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. But if you’re creating a new B2B SaaS product, odds are you’re filling a brand-new need you see in the market—or a unique mixture of needs. The right people. Yes, it sounds daunting.

Branding 52

Branding Interviewing B2B Market Research 52