FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I What success looks like for using both together.

Scale 123

Scale Sales Payment Methods Merchant Services 123

Sales Hacker

DECEMBER 7, 2021

In this episode of the Sales Hacker Podcast, we have David “Hersh” Hershenson , Chief of Staff at Tray.io , a 20-year veteran of the high-growth world and one of the first 200 employees at Salesforce. Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 112

B2B Technical Advisors SaaS Payments Underperforming Technical Team 112

Sales Hacker

AUGUST 11, 2023

Before we get into it, curious to hear your thoughts on last weeks Sales Hacker/GTMnow announcement ?! I’ve had about two months now to process the news, and couldn’t be more excited to hit the gas pedal on the new brand. This week I sat down and interview the VP of Sales at Crunchbase , Ang McManamon.

Scale 63

Scale Leadership Sales Hiring Sales 63

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 91

B2B Underperforming Technical Team B2C Scale 91

GetUplift

NOVEMBER 15, 2022

And it’s a challenge a lot of D2C brands face. Because once you know that, you can apply that messaging to every page, ad, sales email and funnel you create. And then we show marketing, product & sales teams how to use it. The Research Helped Pinpoint The Brand. Simple, right?

Sales Hiring 52

Sales Hiring Underperforming Technical Team Sales Consulting 52

User Pilot

APRIL 19, 2024

Applying insights from market research to product development and marketing strategies can significantly enhance business growth. Sharper marketing messages, savvy product development strategies, and an intimate grasp of both prospective buyers and existing customers’ preferences and needs. Interviews. The outcome? Focus groups.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

JANUARY 22, 2024

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. It keeps you and your team on the same page, with a clear vision and a good understanding of your audience and goals.

Product Marketing 96

Product Marketing Marketing Social Media Scale 96

Sales Hacker

APRIL 5, 2022

Andy is an award-winning podcast host and a career sales veteran, having seen the growth and evolution of the entire technology industry. Join us for a fascinating conversation about how a more buyer-centric sales process leads to more sales. Subscribe to the Sales Hacker Podcast. Good companies vs. bad companies [22:48].

Scale 78

Scale Sales Underperforming Technical Team Compensation 78

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? Get your priorities straight by creating a customer-centric team.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Totango

OCTOBER 20, 2022

Hiring team members with the right customer success manager skills is critical for the effectiveness of your CS team and strategy. We’ll cover these below, along with five best practices to follow when bringing a new customer success manager aboard your team. What Is a Customer Success Manager (CSM)?

Sales Hiring 91

Sales Hiring Customer Success Sales Recruiting Technical Review 91

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. How Clearcalcs improved user activation with Userpilot.

Acquisition 103

Acquisition Strategy Social Media Underperforming Technical Team 103

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 182

Scale Sales Hiring Sales Recruiting Sales 182

User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Customers turn to your brand because they have a goal and they see you as the potential solution. Creating user segments in Userpilot.

Software Review 96

Software Review Social Media Underperforming Technical Team Interviewing 96

User Pilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. If you can find buyers at this stage, you’re onto something.

Underperforming Technical Team 90

Underperforming Technical Team Sales Recruiting Social Media Market Research 90

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. Hiring guide.

Sales Hiring 81

Sales Hiring Scale Sales Recruiting Payment Methods 81

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

Product Marketing 79

Product Marketing Scale Sales Hiring Sales Recruiting 79

Sales Hacker

JANUARY 23, 2019

When I contacted my Sales rep to ask about the promotion and see if they could grant me the discount, he said he knew nothing about it. Needless to say, this made him look bad in my eyes. This left a bad taste in my mouth as the company clearly valued new business more than existing customers. Here’s the upside. The result?

Strategy 88

Strategy Marketing Marketplace as a Service Sales 88

Sales Hacker

MAY 24, 2021

Whether you’re sales or marketing, putting out content is a never-ending task, a mountain with no peak. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. While the way they get there might be different, the goals of each team are ultimately the same.

Marketing 71

Marketing Sales Underperforming Technical Team Social Media 71

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. Subscribe to the Sales Hacker Podcast. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29].

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

User Pilot

MAY 30, 2023

User interviews Website analytics Product analytics , and more. For example, someone purchasing a lead management product may be in sales. This manager wants to better understand how users use their product so they can align users’ needs with product development and increase business revenue. What is their main goal?

Social Media 97

Social Media Interviewing Underperforming Technical Team Product Marketing 97

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Any thoughts?

Sales Hiring 211

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 211

Sales Hacker

JULY 11, 2019

3 Options if Your Sales Job Doesn’t Work Out. Quit your sales job, and find a job/career that’s a better fit. Go for it, and try to get better at sales. Option 1: Quit Your Sales Job. If you’re open and honest with yourself, you can usually discern your chances of succeeding in sales. Step 1: Give Proper Notice.

Development Team Review 63

Development Team Review Underperforming Technical Team Sales Branding 63

Neil Patel

SEPTEMBER 28, 2020

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. how would you increase sales for my worst performing products using content marketing?).

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Neil Patel

OCTOBER 24, 2020

Unfortunately, your in-house team doesn’t have the required expertise to push through change. In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. So what do you do?

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

SaaStr

NOVEMBER 16, 2020

What does it take to scale a sales team successfully? How can one determine a closer in the interview process? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? How does Andy think about minimizing and optimising sales ramp times?

Sales Hiring 214

Sales Hiring Scale Leadership Sales Enablement 214

Sales Hacker

DECEMBER 5, 2019

When hiring sales reps, what qualities do you look for? Having spent time as a BDR himself, Scott correctly identified that grit and curiosity are key identifiers for success in business development: “Intellectual curiosity & ridiculous grit. This is the traditional mindset when looking for new team members. Future Leaders.

Sales Hiring 56

Sales Hiring Scale Sales Recruiting Sales 56

Intercom, Inc.

DECEMBER 21, 2021

Maggie Hott , Director of Sales at Webflow. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Janeen Uzzell , COO for Wikimedia Foundation.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

FastSpring

JANUARY 26, 2024

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What Customer Success is at a high level. But the support team are responsible for first response times, for things like NPS, whereas what we’re responsible for is, ultimately, outcomes.” And much more!

Customer Success 137

Customer Success VP of Engineering Payments Payment Methods 137

Sales Hacker

NOVEMBER 24, 2020

Subscribe to the Sales Hacker Podcast. Team selling and why it’s making a comeback [7:43]. Who influenced Trish in her career development [31:34]. Sam Jacobs: On today’s show, we’re talking to a friend, an insightful author and leader, and an expert on sales, Trish Bertuzzi. We’re on iTunes.

Underperforming Technical Team 80

Underperforming Technical Team Scale Outsourcing Services Sales Hiring 80

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

OpenView Labs

JANUARY 19, 2022

This means that the product is doing some of the heavy lifting that used to belong to marketing and sales and giving them new areas of focus. . Because it assumes that prospective customers will only encounter the product with a sales or customer success representative alongside them. As with anything, frameworks aren’t universal.

Scale 72

Scale Underperforming Technical Team Sales Hiring Marketing 72

SaaStr

JULY 12, 2022

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. I don’t know anything about sales. More power to you.

Sales Hiring 272

Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 272

SaaStr

SEPTEMBER 10, 2020

As for Latané, before 6sense she was CMO and sales leader at Appirio where she drove 5X more effective field marketing programs and an increase in inbound leads by 300%. What does the preparation process look like pre-sales kick off week? What can teams do to bring their themes to life? What is involved? Who is involved?

Scale 180

Scale Sales Hiring Software Review Technical Review 180

Andreessen Horowitz

DECEMBER 12, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. And those teams really wanted APIs and web hooks and event logs, and those developer things.

Payment Solutions 113

Payment Solutions Payment Methods Payment Services Payments 113