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Things That Are Different As A More Experienced Entrepreneur

SaaStr

Still, an overall deep-dive on lessons learned the second and third time around: Not Easier : Recruiting – Not Easier. You might think after (goodness) the best part of 20 years of working in tech, 18 as an executive or CEO, and 13 as a founder … I’d be pretty good at recruiting at this point. I’m not.

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The 48 Types of VP Sales. Make Deadly Sure You Hire the Right One.

SaaStr

Ah the VP of Sales. The first post is What a Great VP of Sales Actually Does. The second post is a script for you to use (and modify as you see fit) – 10 Great Questions to Ask a VP Sales Candidate. Just so you know, there are 48 Different Types of VP Sales. You have a micro-brand. The toughest hire.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Resources

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. The reality is that the best LinkedIn users are marketing machines. The ROI is insane.

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10 Things That Would Have Helped Me Go From $1m to $10m Faster with Less Stress

SaaStr

I thought it would be worth drilling down deeper into each of them, and sharing the learnings and mistakes: 1/ Spending less time fixing things, more time recruiting senior folks to own them. No one spends enough time recruiting as it is, after $1m ARR or so. Yes, you can manage the sales team yourself. You can do this.

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How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

Mucker Capital

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Think of it as the rational Spock side of your business brain, defining the concise, fact-based narrative, while branding embodies the emotive Captain Kirk side.

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Notes from Office Hours with Hollie Wegman

Tom Tunguz

It was our first virtual event, and we had hundreds of people attend. A recruiter in the audience submitted a question often discussed in startup boardrooms. And when I say pillar, I mean like a product marketing problem, a growth problem, or brand marketing problem. Given the success of the format, we are going to continue it.

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The Most Frequent Mishire in Startups

Tom Tunguz

The question facing founders recruiting marketers is: which is the most important to prioritize? Marketing expertise falls into three segments: product marketing, demand generation, and brand marketing. Brand marketers are the third type of marketer who develops the market’s awareness of a company.

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