SaaStr

DECEMBER 25, 2020

Things start off looking bleak, with SaaStr Annual 2020 the first big tech event to be postponed due to Covid. And after resisting doing digital events since the beginning, we decided we at least had one good idea. We’ll be doing more in 2021, starting with a big mega event on building better Cloud products, SaaStrBuild.com.

Technical Review 275

Technical Review Cloud Enterprise Engineering 275

SaaStr

MARCH 24, 2023

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Many businesses changed their strategy to incorporate virtual or hybrid events recently. of all events. of event planners stating that they will focus more on hybrid events.

Sales 180

Sales Technical Review Systems Review Engagement 180

Chart Mogul

JUNE 16, 2023

Sponsoring events like SaaStr or SaaStock is one of the cornerstones and highlights of our in-person event strategy each year. However, the decision to sponsor a conference … Sponsoring events like SaaStr or SaaStock is one of the cornerstones and highlights of our in-person event strategy each year.

Strategy 52

Strategy SaaS Benchmarks Travel 52

Buffer Resources

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Branding 95

Branding Social Media Technical Cofounder Technical Review 95

Neil Patel

MARCH 11, 2021

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event sponsor) and an event organizer.

Social Media 111

Social Media Advertising Branding Strategy 111

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The best advice I can give you is, understand that once you have a Mini-Brand, it will get better. A Mini-Brand isn’t a real brand in the sense everyone has heard of it, like Salesforce or Google.

Branding 276

Branding Scale Innovation Enterprise 276

Trint

AUGUST 21, 2020

Remote working and virtual events offer limitless audiences and give brands the opportunity to reach more people than ever. Download the guide on how to tap into virtual events and generate valuable content Download the guide on how to tap into virtual events and generate valuable content

Branding 130

Branding Marketing 130

Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention.

Social Media 145

Social Media Branding Entertainment Engagement 145

ReSci

APRIL 5, 2020

We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles. The post Virtual event – What does COVID-19 mean for brands? We've had a busy week here at Retention Science! appeared first on ReSci.

Branding 53

Branding Retention Business 53

Buffer Resources

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. Having just one of these personality traits is bad enough, but having both meant building a personal brand has been particularly difficult — but not impossible. As mentioned earlier, it wasn’t easy.

Social Media 111

Social Media Branding Management Entrepreneurship 111

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 117

Branding Social Media Interviewing Engagement 117

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. What follows is a lightly edited transcript of the event. We’re excited to share five brand-new product announcements with you today. The last year hasn’t been easy.

Banking 118

Banking Scale Machine Learning Artificial Intelligence 118

Natalia Luneva

JUNE 2, 2021

Video marketing has developed into event marketing and now encompasses a much broader scope of content formats. I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . What events they have organized; What the organizational process looks like; What results they have seen from their efforts.

Scale 105

Scale SaaS compliance Education 105

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 101

Branding Social Media Trends Systems Review 101

SaaStr

APRIL 8, 2024

Examples of Zero Cost Marketing: Implementing a brand new PLG strategy overnight. Not sponsoring events anymore, just going. Look go to the best events in your industry, from Shoptalk to Money2020 to Dreamforce to SaaStr Annual. A related post here: Should You Get a Booth At a Top Industry Event — Or Just Hack The Event?

Marketing 237

Marketing Social Media Advertising Content Marketing 237

Unbounce

FEBRUARY 22, 2022

Branding is all about first impressions. The design elements you choose for your landing pages — including typefaces —affect your brand’s reception and recognizability. If you want visitors to recognize and trust your brand when they see your marketing campaigns, you’ve gotta be savvy with the fonts you use.

Branding 86

Branding Trends Communication Marketing 86

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Branding 138

Branding Marketing Social Media Technical Review 138

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

Branding 116

Branding Social Media Sales Hiring Trends 116

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Think of it as the rational Spock side of your business brain, defining the concise, fact-based narrative, while branding embodies the emotive Captain Kirk side.

Branding 98

Branding Startup Development Strategy 98

Buffer Resources

FEBRUARY 21, 2023

There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. We created our own events After struggling for a while to find events for me and our disabled community members to speak at, I decided to start hosting them myself—and was surprised to find how easy it was.

Branding 94

Branding Social Media Marketing Interviewing 94

Neil Patel

AUGUST 18, 2020

Both Facebook and Google refer to these user interactions as Events. What Are Events ? Events are user interactions that don’t involve loading another page on your website. In e-commerce, the prime example of an event is Add to Cart. Why Events Are Important. How to Set Up Events on Your Website.

Payment Methods 145

Payment Methods Software Review Development Team Review Payments 145

SaaStr

FEBRUARY 17, 2019

It took me a while to understand the power of events and field marketing. One thing is clear — events are expensive. Putting on your own event is expensive — and complicated. Exhibiting at someone else’s event is expensive — and bounded. Events: Are They Worth the Big Expense?

Cloud 169

Cloud Branding Strategy Marketing 169

ReSci

FEBRUARY 19, 2021

We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles. The post Webinar: Build Brand Loyalty and Value with Email Marketing appeared first on ReSci. We've had a busy week here at Retention Science!

Branding 77

Branding Marketing Retention Business 77

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Branding 97

Branding Marketplace as a Service Social Media Engagement 97

Sales Hacker

AUGUST 18, 2022

35 downsides of building a personal brand, the negative effects on your pipeline as an SDR/AE/sales leader, & how it can damage your career long term. The 5 types of professionals who typically advocate for personal brand and why they advocate for it. The only 2 scenarios where building a personal brand is a great idea.

Branding 81

Branding Onboarding Engagement Investment 81

Sales Enablement, SaaS and Growth

JUNE 5, 2017

Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important. By almost any measure Coca-Cola, Apple and Nike , three well-known and loved companies have crafted successful brands. What is a brand?

Branding 112

Branding Outsourcing Services Investment SaaS 112

Sales Hacker

AUGUST 18, 2022

It seems everywhere you turn today, someone’s trumpeting that you ABSOLUTELY must build a personal brand. What are the downsides of building a personal brand ? Come join Becc Holland for the ultimate tear-down of the personal brand mythos — and what you should do instead. That it’s your golden ticket to endless opportunities.

Branding 77

Branding Sales Development 77

SaaStr

DECEMBER 10, 2023

On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong’s Marketing efforts from zero to hundreds of millions in revenue. What’s your core stack of apps today?

Leadership 287

Leadership B2B Branding Revenue 287

SaaStr

NOVEMBER 25, 2020

400: In today’s SaaStr Insider episode SaaStr CEO and Founder Jason Lemkin catches up with Ben Hindman, Co-Founder & CEO at Splash to talk about the future of digital events. This interview was part of Splash’s Boom , a video series about the innovation explosion in events and the tech stack. It will be on steroids.

Technical Review 139

Technical Review Software Review compliance Cloud 139

SaaStr

JANUARY 12, 2023

Now we sell a lot of sponsorships to these events — over 200 top-tier sponsors. We tell them instead to come back and sponsor a SaaStr event next year, when they (and their budgets) are bigger. And yet … you really want to be at the top events in your industry. Doing small dinners and side events are a good idea.

Scale 39

Scale Startup Scaling Branding 39

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

Nimble - Sales

APRIL 30, 2019

That’s why we’ve made it simpler than ever to organize, prioritize, and track activities (including calls, tasks, and events) for your important business contacts using our newly released Activities Listing tab. This brand new feature enables you […].

Management 101

Management Innovation Branding Engagement 101

SaaStr

NOVEMBER 25, 2023

Do more top tier events, if events work for you. Brand new initiatives take a while to build up to even $1m in ARR. Give the biggest customers more attention. Hire more engineers to close the feature gaps the existing customers and prospects are already complaining about. Have a customer conference. You have to be patient.

Scale 238

Scale Sales Hiring Banking Engineering 238

SaaStr

NOVEMBER 3, 2023

Compared to another leading tech event 2 weeks later, it was night and day in favor of SaaStr Annual” Public Fintech: “Our team buzzed about the event and the people they were able to meet in a short amount of time. Just great for branding, awareness, and ICP.” Time well spent at SaaStr Annual.”

Scale 202

Scale Payments Payment Services Payment Solutions 202

SaaStr

AUGUST 26, 2021

BigCo folks just don't know how to succeed without a brand + tons of resources. It turns out a 50 person event, you can just send out invites. A 200 person event, you can hack. Even an 800-1,000 person event, a larger events-focused hotel can handle most of the work for you. A 2,000 person event?

Sales Hiring 280

Sales Hiring Scale Startup Scaling 280

SaaStr

JUNE 27, 2023

So we use SaaStr itself as a lab for a lot of learnings, including just what folks want from field marketing and events. Brand marketing, meeting with customers, and pipeline influence have fallen down the list. The theme for 2023 is clear: leads and pipeline. So we modified things to focus on qualified leads. The result?

Branding 182

Branding Marketing 182

Aysling

FEBRUARY 18, 2020

What are Trigger Events? A trigger event is an occurrence that opens the door for a sales opportunity. These events aren’t going to totally take over outbound prospecting, but they’ll certainly help you fill a bigger pipeline. New Critical Jobs Posted on LinkedIn/Glassdoor. Recent or Upcoming Mergers and Acquisitions.

Acquisition 40

Acquisition Branding Sales Data 40