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How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian (Pod 550 + Video)

SaaStr

This led to Braze creating our entire brand around customer success. When I was learning about the software development kit (SDK) concept, I realized that I could integrate CRM software into a mobile app. I began building the mobile developer community around 2018. We didn’t play the game of competing on price. “As

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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Neil Patel

They want to be known for having the highest quality products AND the lowest prices. They want to have the best food AND the cheapest prices. Basecamp is a project management software developed by 37Signals, and it provides an excellent example of a successful unique selling proposition. Let’s look at a few more examples.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Funneling time, energy, and resources into developing a stellar customer acquisition strategy is only helpful if it’s designed with your target market in mind. The end result?

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

From his background in software development and project management, Farhan learned how a data-driven approach is key when it comes to scaling your business – but for this to be effective, you need to keep your customer at the heart of everything you do. My background, as you outlined, started as a developer. Know your user.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. These include traditional editorial review sites such as Techradar and PCMag , which often review both software and tech gadgets. Peer review sites.

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The Best Project Management Software (In-Depth Review)

Neil Patel

If you have a large team with hundreds of users, you’re better off choosing an enterprise plan with custom pricing to get the most bang for your buck. So, you may need to upgrade to a paid plan if you go with a basic project management software. But they come with a higher price tag. Task management. Customization. Cloud-based.

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Veeva: The Biggest Vertical SaaS Success Story of All Time (Video + Transcript)

SaaStr

If you don’t have tickets, lock in Early Bird pricing today and bring your team! I was a software developer, a product person. Now you have the iconic brand, at least in your verticals. Peter : In the early days, [laughs] you don’t have any brand. Get tickets here. TRANSCRIPT . Super cool.