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If you’re running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent?
Hard to see when your brand is coming into its own. ” — Jason Riedel, founder/CTO of Aspireship. “When on New Year’s Eve, customers kept sending us signed contracts.” “When customers get back $100k’s in minutes and want to pay us more” — Kanat Bekt, founder/CTO, SupplyPike.
They hire a VP of Sales who doesn’t want to sell or learn the product. Jason has sat in on interviews with 50-100 VPs of Sales, and many of them don’t even know what the product was in their 4th or 5th interview. You also don’t want to hire a VP of Sales who won’t carry a bag. 99% of the time, they probably don’t.
But as time went on, we shared lessons, what best practices were in customer success and revenue retention and all these things are, right. But it was super interesting that the two big interviews I did were with Ben Chestnut from Mailchimp yesterday and with Dharmesh and Brian from Hubspot. And I don’t mean in an edgy way.
You can watch the full session , and if you missed the podcast with the first half of the interview, you’ll find that here. Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it.
Discussed in this Episode: When to hire your first account executives Key traits to look for in early sales hires Structuring compensation for first sales reps Should you ‘hire the buyer’ to be your sales rep? 31:55 Hiring for grit, curiosity & determination. What does Joe look like at that time?
What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. I’m recording the first in what I expect to be a series of interesting interviews.
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Believe it or not, it’s not rocket science: they perform customer interviews. Let’s dig in!
So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015. The very first few sales hire are I would say not your typical reps. Laura Bilazarian : Awesome.
A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. Excited to be back emceeing. That was the start of the Month of Scale.
Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam’s Corner [28:45]. Show Introduction [00:10]. Check them out.
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. What’s the sequence?
That question has been on Will Larson ‘s mind for a long time. For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better.
How to overcome no brand in market. How to overcome no credible timing event. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. Second tip here on overcoming know brand in market, expose the buyer’s FOMO.
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Believe it or not, it’s not rocket science: they perform customer interviews. Let’s dig in!
To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? . Your online community may become your first destination for interviewing company representatives, turning those answers into articles, and improving your organic rankings. #2
And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. The process of building trust in a consulting capacity really focuses on the sales process.
More and more people are hiring leaders, not for past experience, but for capability and capacity. We hire a third-party firm. That third-party firm does what they call IDIs, or in-depth interviews, to get a sense of the customer experience. Seventy-six percent of the 3,500 brands are below a hundred units.
About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. I didn’t see the company as this consumer brand long term. It was talking to their CTO and team at the time.
When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates. Since then, its culture code has been viewed more than 4 million times. Tell me, explain how you think about testing this in an interview. Chances are you'll hear some nuance in there.”.
To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? Your online community may become your first destination for interviewing company representatives, turning those answers into articles, and improving your organic rankings. #2
Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.
Is it wanting to control their brand? What’s the interaction here with owning your brand and owning your channel versus a third party? Because it is that you and I can talk as a consumer and the brand, without this middle in the way, right? You don’t have time for that, don’t you just want to be a brand?”
When I was a couple of years into my tenure at Oracle, I moved down to Latin America to Argentina, sight unseen actually, and built out a telesales group in Argentina and then later in Miami, hiring about 100 people from 11 different countries and that early building experience really whet my appetite. I came back to North America.
My journey started working with well-known brands such as VISA and TomTom, and since 2014 I started gradually moving to the world of startups and scaleups. Working in-house for known brands is somewhat easier as the messaging and legend are already there (half the job is done!). This can be somewhat one-dimensional over the long term.
When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? Below, we’ve shared the transcript of Harry’s interview with Sam. We were hired into the same role, same start date, competed head to head. Harry Stebbings. Sam Taylor.
We’ve got an interview with Brandon Meyers , the chief revenue officer of ADARA. We’ve got an interview with Brandon Meyers, the chief revenue officer of ADARA. Now, without further ado, let’s listen to this interview with Brandon Meyers. And so I moved down there, I had an interview lined up.
At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. We’ve had to hire really smart, driven, intellectually?curious
Businesses run on documents, Conga is changing the way the world works by modernizing, streamlining, and automating your documents, contracts, and processes to make it easier to do business. Now, without further ado, let’s listen to this interview with Brendan Kamm. Our first sponsor is Conga. Check out outreach.io
The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Let’s go hire somebody. Okay, now you got to go figure out how to hire and who to hire. I’ll hire the person. Feeling that AI FOMO?
To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. You are the customer service representative for our CRO, our CTO. I say it’s customer service. Hey everyone.
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