Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Kellblog

AUGUST 31, 2022

Corporate communications (corpcomm), responsible in a word, for communications , including branding, public relations, and corporate-level messaging [3]. Two important notes: There is an optional fourth part, sales development , i.e., managing the team of sales development reps (SDRs) who convert MQLs into stage-1 oppties.

Underperforming Technical Team 145

Underperforming Technical Team Sales Hiring Marketing Startup 145

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience. Tough question.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Unbounce

JUNE 18, 2019

When we started Unbounce almost a decade ago, we were motivated by a clear vision: to help the world experience better marketing. Many marketers didn’t have the resources to build awesome campaigns on their own, so we set out to make it easy. There was also just so much bad marketing out there —spammy, inauthentic, half-baked.

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

Backlinkfy

SEPTEMBER 14, 2019

Content marketing can work wonders in any industry. What makes content marketing so powerful is the effect it has on different aspects of your marketing campaign. When you carefully plan your content marketing strategy, you'll cover everything from email to social media. Who is your target audience?

Content Marketing 55

Content Marketing Social Media Marketing Underperforming Technical Team 55

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Ensure the content is of good quality, competitive, and addresses your target audience’s needs. This article shows you how. Adobe Illustrator’s rating on G2.

Acquisition 104

Acquisition Strategy Social Media Underperforming Technical Team 104

OpenView Labs

MAY 12, 2020

Those are some pretty great results for a small team—only about 50 people in the whole company—that needs to navigate the challenges of selling a horizontal product serving multiple audiences from single-player scenarios to enterprise deployments. Small businesses or teams who adopt it self-service.

Underperforming Technical Team 98

Underperforming Technical Team Marketing Scale B2C 98

User Pilot

JANUARY 22, 2024

To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels. This, in turn, provides you with a roadmap, serving as a guide for the team.

Product Marketing 100

Product Marketing Marketing Social Media Scale 100

Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. Dedicated Partner.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts.

Sales Recruiting 145

Sales Recruiting Social Media Advertising Underperforming Technical Team 145

Neil Patel

SEPTEMBER 28, 2020

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. how would you increase sales for my worst performing products using content marketing?).

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Neil Patel

OCTOBER 27, 2020

Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. This is just as bad as not having a website in the first place. Most good support teams will even have full backups of your site that they can restore if worse comes to worst.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Social Media 90

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 90

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Jason Lemkin: But usually your teams can’t do that. That’s a great example. This always works. Jason Lemkin: Yes. If that makes sense.

Scale 230

Scale Outsourcing Services Sales Hiring VP of Engineering 230

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

What I always tell brands during our first session. Photo by rawpixel on Unsplash Nowadays everyone has a great idea they are developing. But the one point they all failed was about their content marketing strategy. You have a shoe brand? So this obviously, only works in conjunction with quality content.

Content Marketing 40

Content Marketing Marketing Sales Hiring Social Media 40

Neil Patel

SEPTEMBER 30, 2020

And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals. You must already be on the lookout for investments that can maximize ROI – or get rid of bad investments altogether.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

Neil Patel

APRIL 7, 2021

In this narrative suitable for marketers of all specialties, author Al Ries addresses the challenges of marketing to a skeptical, oversaturated audience. The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition.

Marketing 128

Marketing Underperforming Technical Team Growth Hacking Social Media 128

Neil Patel

APRIL 12, 2021

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”. Apple is one of those brands for me. How many brands that have completely changed the game in their niches the way Apple has? Almost everything the company puts out succeeds.

Strategy 141

Strategy Marketing Technical Review Social Media 141

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Sales teams that invest in remote selling and sales intelligence tools will continue to outperform their peers. READ THIS: Selling From Home?

Sales Recruiting 125

Sales Recruiting Sales Hiring Underperforming Technical Team Revenue 125

Neil Patel

OCTOBER 13, 2021

Seventy-seven percent will choose a brand over a competitor after a positive social media experience. Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Support Your Sales Team.

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Neil Patel

AUGUST 16, 2021

If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. At one time in my content marketing career, I struggled to acquire leads. However, you need to make your webinar a part of your content. Hear this: you’re not alone.

Strategy 145

Strategy Social Media Underperforming Technical Team Development Team Review 145

Intercom, Inc.

APRIL 11, 2019

For marketers responsible for driving that growth on the frontline, it’s never been harder to deliver results in an increasingly competitive SaaS landscape. content marketing), organic costs are rising fast too. With marketing hiring projected to increase 10% by 2026 , this might look easy.

Scale 162

Scale Underperforming Technical Team Marketing Scaling 162

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 92

Underperforming Technical Team Social Media Scale Interviewing 92

SaaSOptics

MAY 19, 2022

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. Which marketing channels did prospects engage with before becoming a customer? You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Hacker

SEPTEMBER 13, 2021

COVID-19 the catalyst for profound and sustainable changes in marketing’s way of working. The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past.

Underperforming Technical Team 93

Underperforming Technical Team Marketing Sales Finance 93

SaaStr

AUGUST 19, 2022

And also on the side, doing a strategy of pure, just changing our ICP and fully picking it and making it super narrow and super focused, and having 25% of the team doing that. And 75% of the team continuing business as usual. You just haven’t done it, so it’s usually a marketing issue and not an ICP or vertical issue.

Scale 202

Scale Sales Hiring Scaling VP of Engineering 202

Neil Patel

APRIL 5, 2023

Google Alerts Google Alerts is a free service offered by Google to keep you up-to-date on the latest news, conversations, and web content. It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Let’s say you want to create an ultimate guide on content marketing.

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

Neil Patel

JANUARY 18, 2023

The priorities for 2022 continued to be informative, useful content that answered user search queries. If there’s a story to tell from 2022, it’s that Google’s algorithm updates continue to impact the past, present, and even future of both web development and content creation. The Search Engine Trends That Will Shape 2023.

AI Search 113

AI Search VP of Engineering Engineering Social Media 113

User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements.

Software Review 97

Software Review Social Media Underperforming Technical Team Interviewing 97

SaaStr

JULY 29, 2019

Hiring a junior content marketer may be much cheaper in direct comp than hiring a VP of Demand Gen. But a VP of Demand Gen that brings in $1m in pipeline her first year is going to be far cheaper overall than a Content Marketing Manager that doesn’t directly bring in any pipeline. Not just help here and there.

Sales Hiring 193

Sales Hiring Venture Capital Scale SaaS 193

Baremetrics

AUGUST 23, 2021

You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Here's where having a go-to-market (GTM) strategy comes into the picture. Develop Marketing and Sales Strategies Marketing strategy 1.

Strategy 104

Strategy Scale Payment Features Software Review 104

Baremetrics

NOVEMBER 9, 2021

Develop a Full Marketing Strategy 2. An example of synergy could be an ecommerce brand aggregator acquiring an ecommerce tool to scale the primary business. Customers using smaller SaaS tools tend to be brand-agnostic, switching tools to see which fit them. Transferability 2. Sustainability 3.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Social Media 52

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 52