Neil Patel

JANUARY 12, 2021

Facebook Live Is Important for Brands. Facebook Live, along with Instagram Live , quickly gained popularity with brands. Facebook Live allows brands to humanize themselves and connect with fans in real-time. Daily shows in particular could be a goldmine for brands. The live shows and events on Facebook Watch do the same.

Marketing 135

Marketing Social Media Advertising Entertainment 135

Neil Patel

MARCH 12, 2021

They’ll hang in there, especially if you’re still publishing quality content , are active with posting now and again, and if you hire a blogger whose style and tone match your brand personality. Make sure the blogger also provides similar-quality advice, info, or entertainment as you’ve been giving.

Outsourcing Services 141

Outsourcing Services Outsourced Development Sales Hiring VP of Engineering 141

Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. We know brands with mojo.

Content Marketing 209

Content Marketing Marketing B2B Branding 209

Neil Patel

JUNE 15, 2021

If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Avoid affiliate marketing. Deceptive Content.

Payments 144

Payments Payment Methods Advertising Payment Services 144

Buffer Resources

JULY 12, 2023

In fact, the hardest part was unlearning some myths I believed about building a business using content. Even if you’re not a blogger or publisher, I hope the lessons I learned and strategies I used can help you improve your content marketing and reliably see more potential customers landing on your site.

Social Media 89

Social Media AI Search Technical Review Entertainment 89

OpenView Labs

JANUARY 5, 2021

What to expect: SXSW (South by Southwest) attracts key industry players in business, tech, education, music, and entertainment. There will be 200 sessions and training workshops across 10 session tracks from top brands like AT&T, Deloitte Digital, HP, Microsoft, and NBC. Content Marketing Annual Conference.

SaaS 83

SaaS Blockchain Marketplace as a Service Entertainment 83

Buffer Resources

SEPTEMBER 13, 2023

For instance, you can share the behind-the-scenes of making a recent long-form video through short-form content. Embracing this strategy maximizes your content's potential and ensures a consistent and cohesive brand presence across the digital landscape.

Trends 116

Trends Entertainment Branding Engagement 116

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. Google has an array of categories , and many apply to B2B brands.

B2B 141

B2B B2C Mobile Transportation 141

Neil Patel

DECEMBER 15, 2020

Would it: Raise awareness of your brand? Keep in mind that all content has the same ultimate goal: To solve a problem, or a pain point, for their audience. For example, my Marketing School podcast, which I co-host with Eric Siu, directly addresses the brands’ marketing pain points. Panel Podcasts.

Social Media 125

Social Media Technical Review Software Review Entertainment 125

Neil Patel

JANUARY 5, 2022

Although often a separate degree or area of concentration, public relations is sometimes a course within the marketing degree track because the two are interrelated. You will learn more about how brands are perceived by people and how to keep up that reputation. 7 Best Marketing Schools and Degree Programs.

Marketing 114

Marketing Social Media Artificial Intelligence Advertising 114

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Payment Methods 194

Payment Methods Marketplace as a Service Payment Solutions Payments 194

Neil Patel

FEBRUARY 4, 2020

If Google thinks a user would find earlier content interesting, then Discover might show it. Discover also features videos, sports scores, entertainment updates such a movie, stock prices, event info for things like a music festival, and much more. In addition, all of those impressions help with branding.

Mobile 145

Mobile Entertainment Branding Trends 145

Buffer Resources

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  “My brand has also garnered good leads by using links in the channel descriptions. So, it's worth getting them right.

Social Media 115

Social Media Engineering Trends Engagement 115

Neil Patel

NOVEMBER 25, 2020

Emotions are an X factor you can’t control, but you can’t afford to ignore them in your content marketing. Why is Emotion Marketing so Effective? Think about some big-brand rivalries and preferences will surface in your mind. How do you feel when you look at this major brand comparison?

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Neil Patel

FEBRUARY 13, 2023

Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. When a brand provides value-based content, it provides an answer using reliable information.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

OpenView Labs

FEBRUARY 2, 2021

You can do this by either building your product with vitality buried in its core, just like Calendly, or you can get the word out using content marketing. And that takes us to the next marketing trend… 2. Content marketing will drive user acquisition. It increases brand awareness across all digital channels.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Neil Patel

SEPTEMBER 14, 2021

HyperSense shared that the number of total VTuber subscribers increased by 28 percent in 2019, while the total views of Vtuber content increased by 99 percent. However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. VTubers are taking video marketing to new levels.

Technical Review 106

Technical Review Software Review AI Social Media 106

Buffer Resources

DECEMBER 20, 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner.

Social Media 114

Social Media ChatGPT Trends AI 114

Sales Hacker

MAY 22, 2020

And the vast majority of people think they’re bad for business and branding. One of the strategies they used to get there was market education and bombarding their target audience with relevant and engaging messaging, value, knowledge, and expertise. The number one rule of content marketing is to focus on writing high-quality articles.

Payment Methods 113

Payment Methods SaaS Payments Payment Services Sales 113

Neil Patel

MARCH 2, 2021

For businesses, this means it’s crucial to find ways to set your brand apart from competitors. Brand Awareness. Generate traffic and build hype around your brand through customer reviews. Consumers want to know they can trust your brand , so who better to rely on than happy customers? Purchasing Decisions. Customer Trust.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

OCTOBER 27, 2020

Outbound marketing , also known as “ push ” or “ interruption ” marketing, is the use of marketing tactics to get your business (or its message) in front of people not necessarily searching for it. Whether traditional or digital channels, the goal with outbound marketing is the same. I have done both at different times.

Marketing 139

Marketing Social Media Advertising Sales Funnel 139

The Marketing & Growth Hacking Publication

FEBRUARY 8, 2019

They bypassed the UK’s anti-tobacco advertising rules and found an alternative way to do a product launch and branding. And how it was branding? They are super loyal to their brand and advertising on magazine saying, ‘Hold my Light’ or ‘Smoke-Free New Year Resolution’ won’t stop them from buying’. Let me explain!

Strategy 40

Strategy Marketing Growth Hacking Advertising 40

Neil Patel

DECEMBER 26, 2020

For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. Use Email Lists to Your Advantage.

Social Media 145

Social Media Branding Entertainment Engagement 145

Neil Patel

JANUARY 30, 2022

These companies should focus more on SEO and content marketing but also keep an eye on how to leverage paid ads since competition is low. This could mean companies focus more on social sharing and social media ads since a lot of content is visual. The Sports industry received the least traffic from paid ads at under 4 percent.

Advertising 101

Advertising Technical Review Social Media Travel 101

SaaSX

MAY 12, 2019

That’s the difference between marketing coming from just you, or having thousands of authentic voices spreading the word on your behalf. And it comes from creating a charismatic brand. To me, as a company, do we listen, have empathy, and express our brand with a high emotional IQ? The market? Emotional Control.

SaaS 49

SaaS Entertainment Leadership Branding 49

ProfitWell

MARCH 9, 2020

Consumers today can go shopping for groceries, upgrade their entire wardrobe, and access the latest digital entertainment all without leaving their house. Dollar Shave Club used subscription marketing techniques to gain a massive customer base, resulting in a billion-dollar acquisition by Unilever in 2016. Convenience.

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

The Marketing & Growth Hacking Publication

NOVEMBER 3, 2020

As a digital marketer, it is essential to convey your brand message using the right digital marketing channels to bring positive results. Promote your content and products or services Now that you have built a loyal following, it’s time to promote your blog content to drive more traffic and improve sales.

Social Media 52

Social Media Software Review Mobile Growth Hacking 52

Backlinkfy

SEPTEMBER 4, 2019

Welcome to the content marketing matrix. The fact is, content strategy, and its corollary, content marketing, can benefit from a process, if not “the” process. In the heyday of print and broadcast advertising, the voice was usually the godlike call of the brand itself. Better to focus on the task at hand.

Strategy 45

Strategy Construction Branding Communication 45

The Marketing & Growth Hacking Publication

FEBRUARY 16, 2019

Prince Abid Content Marketing can be a mixed bag of various types of mediums. People are all about being entertained, learning, and staying informed all while on the move. Pick 15–30 sec out of your podcast WAV file that you think your target audience will find the most interesting and entertaining. Why Should We Listen?

Software Review 40

Software Review Growth Hacking Entertainment Social Media 40

Backlinkfy

FEBRUARY 4, 2019

Me neither… But I do recall an instance when I partook of a particular brand challenge because of the compelling story it fed me about self-empowerment. And there’s also this one toothpaste brand that has cemented itself in my memory because of a one-minute YouTube ad that told a story about an LGBT couple.

Social Media 49

Social Media Marketing Branding Entertainment 49

Chaotic Flow

OCTOBER 9, 2012

For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Too many B2B professionals see social media as just another marketing communication channel.

B2B 104

B2B Social Media Business B2C 104

SmartKarrot

SEPTEMBER 19, 2023

A recent survey by Marq found that consistent branding led to a 10 to 20% revenue growth for companies, with 60% of the businesses involved in the investigation stating that maintaining a strong, consistent brand was vital to generating leads and communicating with the existing clients. What is a Marketing Playbook?

Marketing 10

Marketing Social Media Technical Review Branding 10

SmartKarrot

MARCH 30, 2022

Product-led storytelling is a form of content marketing in which the content is focused on and built around the SaaS product. Content marketers focus on creating discoverable stories about their SaaS product to help users understand how the SaaS product offered by the company can help them overcome their specific challenges.

Acquisition 10

Acquisition SaaS Content Marketing Entertainment 10

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Brand equity. Examples of jobs to be done include, people buying a hammer to hang a painting and famously, a milkshake for entertainment during their daily commute. Content marketing is often cited as a strategy which has a compounding effect (see image below). Customer data. Economies of scale. Freemium lead funnel.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? On Giphy, brands can create channels for their gifs, much like YouTube.

Branding 133

Branding Entertainment Social Media Engineering 133

Neil Patel

MARCH 10, 2021

It Can Help Your Audience Identify Your Brand. With the rise of digital marketing , both small and large brands are constantly trying to get their audience’s attention. It’s not easy, especially because it can feel like so many brands follow identical or similar trends. Increase Brand Awareness.

Marketing 138

Marketing Entertainment Advertising Branding 138