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User Signals as a Ranking Factor & US vs. Google

The Moz Blog

Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.

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How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Buffer Resources

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it.   I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) Cost and time saving: Creating new blog content requires significant upfront investment.

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YouTube SEO: A Simple Step-by-step Guide to Videos That Rank

Buffer Resources

  YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine. Two YouTube ranking factors impact whether (and how high up) your video appears on the search engine results page (SERPs).

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10 Best Practices for Joomla SEO

Neil Patel

Although SEO and marketing professionals like me wouldn’t recommend it (especially when there’s a slew of other content management systems that do a better job), Joomla still has a massive user base with about 2 million websites (giving it about 3 percent market share). Getting your business active online has never been more critical.

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How to Write Compelling Meta Descriptions That’ll Boost Your Rankings

Neil Patel

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. A great meta description should compel users to click on your page in the search results to learn more. Meta descriptions help users decide if they want to click on your website in a search result. That is, if they are written well!

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What is Passage Indexing & What Does it Mean for SEO?

Neil Patel

There are few things Google likes more than updating its ranking signals. Or is it just another small change in Google’s ever-evolving algorithm and ranking factors? With passage indexing, Google can pull out sections of your content and rank it independently of the rest of the page. What is passage indexing?

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How Social Networks Impact Search

Neil Patel

Here you can see how just NYFW, the initials for “New York Fashion Week,” is trending on Twitter as well as leading pages surrounding the calendar events: That’s how SEO and social media correlate—through social signals. Social media posts draw users in to influence more of their searches and keep them in touch in real time.