User Signals as a Ranking Factor & US vs. Google
The Moz Blog
DECEMBER 19, 2023
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
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The Moz Blog
DECEMBER 19, 2023
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
Buffer Resources
MARCH 21, 2024
If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) Cost and time saving: Creating new blog content requires significant upfront investment.
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Buffer Resources
MARCH 19, 2024
YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine. Two YouTube ranking factors impact whether (and how high up) your video appears on the search engine results page (SERPs).
Neil Patel
SEPTEMBER 29, 2021
Although SEO and marketing professionals like me wouldn’t recommend it (especially when there’s a slew of other content management systems that do a better job), Joomla still has a massive user base with about 2 million websites (giving it about 3 percent market share). Getting your business active online has never been more critical.
Neil Patel
AUGUST 26, 2021
If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. A great meta description should compel users to click on your page in the search results to learn more. Meta descriptions help users decide if they want to click on your website in a search result. That is, if they are written well!
Neil Patel
JANUARY 29, 2021
There are few things Google likes more than updating its ranking signals. Or is it just another small change in Google’s ever-evolving algorithm and ranking factors? With passage indexing, Google can pull out sections of your content and rank it independently of the rest of the page. What is passage indexing?
Neil Patel
JANUARY 2, 2023
Here you can see how just NYFW, the initials for “New York Fashion Week,” is trending on Twitter as well as leading pages surrounding the calendar events: That’s how SEO and social media correlate—through social signals. Social media posts draw users in to influence more of their searches and keep them in touch in real time.
Neil Patel
DECEMBER 29, 2022
An audit enables you to identify areas that need improvement and gives you a roadmap for enhancing your store’s rankings. Hopefully, your efforts result in higher page rankings in search engine results pages (SERPs), more traffic, and improved conversions. Is your e-commerce store failing to set the online world alight?
Neil Patel
MAY 24, 2021
Businesses use ccTLDs to geotarget users in different markets. Some TLDs may hinder your branding because of spam associations, while others could improve your search result rankings. Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website.
FastSpring
NOVEMBER 27, 2018
Studies have shown that the first five results on Google get 67% of all clicks , so optimizing your web pages allows your business to rank higher on the search result page and receive more organic (non-paid, voluntary browsing) traffic by people who are interested in your software or digital product.
Neil Patel
JANUARY 20, 2021
billion active social media users. Personalized news feeds : Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests. Facebook organic reach is down. Not any more. There are more than 3.5 What’s the answer?
Neil Patel
APRIL 20, 2021
identifies the 6 factors that get people’s brain function to do something that they wouldn’t have ordinarily done. Reply to comments, answer questions, and, every so often, visit a reader’s blog and give them some free feedback or tips on how to improve their site. Influence Drives the Value of Your Product. Cialdini, Ph.D.,
User Pilot
MAY 13, 2021
It’s integrated software that allows teams to better understand customers and products with the goal of improving the product experience to convert and retain users. Complex behavioral data from complex user experiences. In this article, we’ll explore what product intelligence is in detail. What is product intelligence? Conclusion.
Neil Patel
NOVEMBER 25, 2020
Specifically, you’re aiming to rank high in the search engine result pages (SERPs) for local searches. There’s no point in a New York restaurant ranking high in Houston’s local search results. According to Moz’s 2018 local search ranking factors, Google My Business Signals, including proximity, are a top ranking factor.
Buffer Resources
APRIL 25, 2024
Search engines typically don’t use social signals to impact the ranking of your website. This means social media SEO doesn’t directly impact your rankings in platforms like Google ( it does in Bing, though ). Search engine optimization (SEO) sounds like a fancy jargon word that has a suit with elbow patches on.
Neil Patel
DECEMBER 20, 2022
In the past, many companies have written articles to rank high in SERPs. While keywords can be included naturally, the content is much more focused on the human components than on SERPs rankings. With this update, they are essentially saying, “if you want to rank high in our search results, you need to produce helpful content.”
Neil Patel
MARCH 30, 2021
If you want to build your blog audience , you’re going to have to get smarter with your content. Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), How do you create content that ranks well with Google and also persuades people?
Neil Patel
APRIL 7, 2023
You’re trying to predict the future of your website’s traffic and search engine rankings, and oftentimes, it’s difficult to know what metrics to focus on, or if they are really giving you, your team, or your clients an actual picture. This includes factors such as organic traffic, keyword rankings, and more.
Intercom, Inc.
JULY 9, 2020
Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. Previously, he ran SEO at Atlassian and Dailymotion so it’s no surprise that he is widely regarded as one of the foremost voices in the SEO arena. We were delighted to have him join us for this week’s episode.
Neil Patel
JULY 16, 2019
That may not seem like a high number, but I have 5,441 blog posts. At one point, I was publishing 2 articles a day on this blog. I was spending all of this time writing and realized that the majority of the content I was publishing never ranked. What percentage of your search traffic is driven by your top 10 pages?
Neil Patel
NOVEMBER 12, 2020
Your content needs to be readable and appealing to users on search engines. Advanced digital marketing requires the use of even more tags that improve page rank and overall user experience. In this blog post, we will explore meta tags and see how they affect your overall digital marketing efforts. What are Meta Tags?
Buffer Resources
FEBRUARY 12, 2024
So many factors contribute to the success of your videos on YouTube: your video title, thumbnail, YouTube SEO, and (perhaps most importantly) the quality of your content. As we’ll get into later on, this is not a magic bullet for content success — the factors I mentioned above likely have an outsized impact.
Neil Patel
JANUARY 21, 2021
Users add them to improve their WordPress sites in all kinds of ways, including article enhancement, security, managing comments, and optimizing content to rank higher in search engines. This guide brings you the best seven plugins that we believe every WordPress user should have. Honestly, we aren’t surprised. The good news?
Neil Patel
SEPTEMBER 16, 2020
Are you doing everything you can to rank for a specific keyword? Here’s the thing: there’s a good chance you are making a ton of mistakes that sends users back to the SERP. After developing hundreds of high-ranking pages, I’m here to show you the role dwell time plays in ranking and how you can increase it.
OpenView Labs
JUNE 5, 2019
There is no single marketing strategy or tool that produce constant results, instead, it’s a combination of things that help to raise rankings. Search Engine Journal lists several factors that dictated new tendencies from year to year: 2014: Strong HTTPS as default encryption. Can you guess what is the next high-ranking trend?
Chart Mogul
FEBRUARY 11, 2020
Customer Onboarding' is an umbrella term that's often used to describe the entire process that users go through when they start their journey as a customer of your product or service. We know that building habits is hard, so your job as a SaaS company is to support a new user as much as possible during those initial weeks.
Sales Hacker
NOVEMBER 15, 2017
With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. AB Testing. Account Executive.
The Marketing & Growth Hacking Publication
FEBRUARY 6, 2019
The way we approach social signals and SEO has changed over time. In 2010, Search Engine Land’s Danny Sullivan talked to the guys behind Google and Bing about the impact of social signals on SEO rankings. The answer was positive- the links you share on social networks may impact your rankings. Here is how.
Unbounce
JUNE 29, 2021
This makes for a much better user experience than landing on the home page and being expected to figure out where the information referenced in the ad can be found. This makes for a much better user experience than landing on the home page and being expected to figure out where the information referenced in the ad can be found.
Totango
FEBRUARY 26, 2021
But so many factors affect revenue and the effect of their product may be small compared with others, so it’s a meaningless measurement. Then they look at the users of their product and ask them three months, six months and nine months later how long their sales cycle is. Your sales team lands a new customer with great potential.
Chart Mogul
FEBRUARY 11, 2020
Customer Onboarding' is an umbrella term that's often used to describe the entire process that users go through when they start their journey as a customer of your product or service. We know that building habits is hard, so your job as a SaaS company is to support a new user as much as possible during those initial weeks.
Neil Patel
JANUARY 6, 2021
For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Page speed is a critical factor in SEO.
Neil Patel
FEBRUARY 16, 2021
How do you get your new site or blog indexed by Google, Bing, and other search engines? These strategies are exactly how I grew this blog to over 600,000 monthly visitors as fast as I did! That “new stuff” can be a new page on an existing site, a change to an existing page, or an entirely new site or blog. Let’s get started!
Neil Patel
MARCH 11, 2021
While the right backlinks can grow your Google rankings, revenue, and brand , the wrong ones can get your site penalized. It is scalable, and when you apply it to your site, your rankings should improve. Backlinks remain a vital Google ranking factor. That doesn’t work in the post-Penguin era.
Neil Patel
AUGUST 2, 2021
Your visitors are looking for signals that show your organization is reliable, trustworthy, and knowledgeable. What type of factors influence website credibility? If you’re an unknown, you’re unsafe. This means website visitors will need to be persuaded before they feel comfortable enough to take a chance on your business.
Neil Patel
FEBRUARY 21, 2023
These users have their own needs, pain points, and intent that you need to build around for success. As a SaaS (software-as-a-service) marketer, you know that your business needs to be found online. But how can you make sure that your website shows dominates the SERPs? The thing is, you can’t treat SaaS like, say, a bakery.
OnStartups
JULY 7, 2021
I was recently on The Hustle's "My First Million" podcast with Sam Parr and Shaan Puri. I'm a fan of the show, so it was a lot of fun to be on as a guest. One quick apology before we jump in: I try not to be too braggy -- but I balance that with transparency and openness. The Hustle My First Million Episode #197. Frameworks To Become A Billionaire.
Neil Patel
OCTOBER 21, 2020
If you run an e-commerce site with a blog, you may want to implement a segmented bounce rate. Your blog posts may have a very different average bounce rate than your product pages. According to SEMrush, bounce rate is the 4th most important ranking factor on SERPs. Your bounce rate can be such a scary number, right?
Unbounce
OCTOBER 22, 2018
But Google has been sending some serious signals lately that suggest sluggish loading is a problem you can no longer sleep on. The publication of the “Let’s make the web faster” and “Speed Matters” posts signaled a burst of activity from Google. This included: making speed a ranking factor for desktop searches (2010).
OnStartups
JULY 7, 2021
I was recently on The Hustle's "My First Million" podcast with Sam Parr and Shaan Puri. I'm a fan of the show, so it was a lot of fun to be on as a guest. One quick apology before we jump in: I try not to be too braggy -- but I balance that with transparency and openness. The Hustle My First Million Episode #197. Frameworks To Become A Billionaire.
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