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The Top 18 SaaStr Articles on Excelling at Work

SaaStr

A SaaS Founder’s Guide to PR Why PR works, when it doesn’t, and what to expect. Customer success teams are critical for SaaS companies as they own the customer relationship from start to finish, managing up to 75% of revenue through renewals and upsells. . • Competition In SaaS Leads to A Lot of Things. Hire Early.

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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111
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Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

SaaStr

For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest. In outbound, they consider three channels: Email Ads Customer referral The first thing they did to automate was use multiple data vendors to gain a clear overview of their entire TAM. How to use community as a driver of product-led growth.

Scale 219
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16 SaaS Account Management Best Practices

User Pilot

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. Let’s get to it!

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SaaS Founder’s Guide To Conversational Marketing

Incredo

Conversational marketing has conquered the SaaS industry long ago. Let’s start with a conversational marketing definition and see what lies under it Some companies just use chatbots to capture email addresses and contact them later. Businesses are still using email marketing, social media marketing, even PPC ads for their SaaS.

Marketing 313
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16 Customer Acquisition Strategies To Increase Conversion Rates

User Pilot

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. The idea is to share resources free in exchange for lead data (mostly name, email, and basic company info). Leverage that opportunity to market your tool and attract new customers.