SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. What Caused This Crowded Software Market? Markets are more crowded than ever, so building multi-product companies is the best way to compete.

Scale 242

Scale Scaling Startup Sales Hiring 242

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. Yet, they needed to work out some challenges to support a fully independent journey (e.g.,

SMB 189

SMB Sales Hiring Scale B2C 189

SaaStr

NOVEMBER 3, 2023

Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.

Payment Methods 202

Payment Methods Acquisition Scale Payments 202

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? A well-designed conversion path makes the buyer’s journey more intuitive. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? Userpilot blog post. Let’s get to it!

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

SaaStr

APRIL 1, 2023

The market continued to expand and grow into what it is today. How To Capture This Global SMBTech Opportunity There is massive market opportunity to sell to SMB businesses. The current public market value of SMBtech is $400B, which doesn’t account for the tens of billions that are private. One thing is for certain.

Scale 197

Scale SMB Merchant Services Payment Methods 197

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Just like texting but for businesses.” or “ Conversational marketing is the process of having real-time on-on-one conversations in order to capture, qualify, and connect your best lead. ”.

Marketing 313

Marketing SaaS Social Media Customer Support 313

Totango

MARCH 19, 2021

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. Keep in mind that onboarding can also begin in the presales process.

Sales Recruiting 124

Sales Recruiting Onboarding Branding Retention 124

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Use email marketing campaigns to bring back inactive users.

Retention 98

Retention Strategy Marketing SaaS 98

SaaStr

SEPTEMBER 7, 2022

Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit . Going from $0 to $1M ARR is the first baby step for any SaaS startup. Reach out to friends and family.

Sales Hiring 201

Sales Hiring Scale Revenue Sales 201

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how. Personalize your campaigns.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Their challenges and pain points.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Use SEO to target keywords at the top of the funnel. These leads probably don't even know the business; they haven't signed up for any marketing offer. of businesses struggle with lead generation.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. What is a go-to-market (GTM) strategy?

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What does your go-to-market strategy look like?

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

InsightSquared

FEBRUARY 13, 2018

Guest blog by Ashley Coleman, Director of Marketing Operations at UserIQ. The concept of the customer journey is all the rage these days. It seems like every SaaS business wants to structure their sales, marketing and customer success team around a “customer journey framework” as the ultimate display of alignment.

Sales Funnel 70

Sales Funnel Customer Success Forecasting Trends 70

User Pilot

JUNE 11, 2021

SaaS businesses thrive on data. Analytics tools help SaaS businesses generate actionable insights from the data they collect, which then fuels their decisions. We’ll also tell you which data points and metrics you should pay particular attention to and how to track them using the SaaS analytics software listed here!

Software Review 52

Software Review Software Social Media SaaS 52

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? To successfully implement PLS in your SaaS, you need a product that can sell itself, resources to support the necessary teams , solid data infrastructure, patience to let users explore the product themselves, and help, not sell mentality. Let’s dive right in!

Scale 105

Scale Sales Software Review Retention 105

SaaStr

MARCH 31, 2022

million subscriptions transacted and Google’s marketplace has seen 3X growth in SaaS sales. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And we’ll also share maybe even some of our failures and best practices with this go-to-market channel.

Scale 204

Scale Marketplace as a Service Cloud SaaS Payments 204

OpenView Labs

DECEMBER 13, 2019

We’ve published over 250 articles in 2019 and we’re proud to have contributors who provide our community with key insights and takeaways in the SaaS industry. We had some of the top PLG leaders from organizations like Zapier, Dropbox, Atlassian, Expensify, Calendly, SendGrid, GitLab and more contribute to our blog and our podcast.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. The original concept for the company was an inbound marketing platform.

Scale 111

Scale Sales Hiring Underperforming Technical Team Social Media 111

CustomerSuccessBox

MARCH 15, 2022

After sampling one, you find out a technique to convince more buyers to shop peaches. Use this analogy to explain your SaaS business model. For SaaS organizations, the purpose of a free trial is to obtain a customer. For SaaS organizations, the purpose of a free trial is to obtain a customer.

Customer Success 52

Customer Success Payment Solutions Scale Payment Features 52

Sales Hacker

MAY 24, 2021

Whether you’re sales or marketing, putting out content is a never-ending task, a mountain with no peak. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. That is, to fill in the pipeline and get leads through the sales funnel. Content ideation.

Marketing 72

Marketing Sales Underperforming Technical Team Social Media 72

Unbounce

JULY 6, 2020

So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s They’re likely in your CRM, nurtured with emails, blog posts, and social media posts. And I thought I’d created a campaign that would do all that and more.

Social Media 145

Social Media Advertising Branding Engineering 145

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. You need specific, account-based marketing tactics, and I’m going to let you in on 5 tactics that we use at Belkin that you can use to boost your sales. Once considered innovative, account-based marketing (ABM) has become standard practice, a natural part of the B2B sales culture.

Social Media 109

Social Media Technical Review Sales Underperforming Technical Team 109

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. Where does Ryan sit on whether marketing is an art or a science today? How did it change his mindset? What works most effectively?

Sales Hiring 141

Sales Hiring Sales Recruiting Scale Software Review 141

Sales Hacker

JANUARY 17, 2018

Sales and Marketing Alignment is a trending topic and the role of Sales Development has been growing fast. Understanding the buyer’s journey. The key word is “Qualified”, as having too many marketing generated (inbound) leads that aren’t qualified will result in a lot of lost time for the SDRs sifting through the data.

Scale 87

Scale Underperforming Technical Team Payment Methods Sales Hiring 87

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. Funnel Conversion Rate. The traditional funnel conversion rate equation is simply the number of conversions divided by the number of leads for a sales period, multiplied by 100. Average Annual Contract Value.

Scale 62

Scale Metrics Sales Forecasting 62

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?

Enterprise 239

Enterprise B2B Scale SMB 239

SaaStr

SEPTEMBER 12, 2019

After that I went and led go-to-market at Parse. At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. 35% versus 25% in SaaS. When I started, they only had voice.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Payment Methods 105

Payment Methods Marketing SaaS Payments Payments 105

Incredo

JANUARY 14, 2020

You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. What just happened is that you entered another SaaS company’s sales funnel. Have trouble setting up and optimizing your SaaS conversion funnel?

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. The original concept for the company was an inbound marketing platform.

Scale 47

Scale Sales Hiring Underperforming Technical Team Social Media 47

SaaStr

OCTOBER 26, 2023

When Greenhouse started, it was at a time when the market was growing up, and there weren’t any playbooks. You could do vanilla 101 SaaS practices and succeed. Could something like the Greenhouse of 2015 even make it to market today? In the ATS industry, buyers might choose the cool, new, shiny, and cheaper product.

Sales Hiring 221

Sales Hiring AI SMB Scale 221

SaaStr

DECEMBER 20, 2023

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. Have Sales and Marketing Tools Hit a Wall at a Macro Level? So, what’s new at ZoomInfo?

New CTO 263

New CTO Scale Sales Hiring AWS 263