What It Takes to Forge Your Own Category with Braze Co-Founder and CEO Bill Magnuson (Pod 601 + Video)
SaaStr
OCTOBER 21, 2022
Bill Magnuson, Co-founder and CEO of Braze, remembers his company’s founding in 2011 in an office with bare concrete floors—an austerity that he opines as “probably an ingredient for category creation.” Braze knew there would be an opportunity for new categories, skill sets, and interdisciplinary collaborations. .
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