Net-Results

MAY 26, 2021

I saw this question over on Quora and thought it would be a great one to answer here on the Net-Results blog. Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy?

Content Marketing 98

Content Marketing B2B Marketing Business 98

Neil Patel

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

Marketing 145

Marketing Social Media B2C Scale 145

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Scale Strategy 118

Software Platform Consulting

NOVEMBER 25, 2014

The vast majority of tech press is about B2C software companies or software for IT department (e.g., But, there are a few good b2b blogs and newsletters those of you interested in enterprise cloud business applications should follow for inspiration. The blog is quite well written and demonstrates good knowledge of SaaS pricing issues.

B2B 40

B2B Software Review Payment Solutions Software 40

Totango

JULY 13, 2021

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. In order for your enterprise to survive this shift to a customer-centered market, it must become customer-centered, too. In the old days, growing your business was easy.

Customer Success 100

Customer Success Payment Methods Payments Payment Services 100

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. BizNet realized the solution to its problem was automating the buying process.

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

Totango

JUNE 4, 2021

We’ll also show you how technology can help you automate your engagement strategy. Incorporate Personalization into Automated Messaging. Make your automated messages more engaging by incorporating personalization. The most basic way to do this is to address customers by name, a technique familiar with email marketing.

Engagement 62

Engagement B2C Technical Review Retention 62

Baremetrics

OCTOBER 12, 2021

Outbound Leads Inbound Leads Inbound leads are prospects that initiate contact with your business through a specific marketing channel. Marketing qualified leads: These have performed simple actions like website visits and completing a lead capture form in exchange for an online resource. What is lead generation?

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Neil Patel

MARCH 9, 2021

Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. At its core, lead scoring functions is a tool for marketers looking to qualify their leads accurately. Why do lead scores matter? Less Wasted Time and Money.

Scale 115

Scale Underperforming Technical Team Metrics B2B 115

Incredo

NOVEMBER 21, 2019

Passive income, flexible working hours, result-based remuneration, etc. Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. So SaaS affiliate marketing partners have a huge audience to convince and convert. 4) Software companies pay only when they get paid.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. Alice : Definitely pre-product market fit. FULL TRANSCRIPT BELOW.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.

Scale 118

Scale Advertising Branding Strategy 118

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). Business to Consumer (B2C). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chaotic Flow

OCTOBER 9, 2012

For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Too many B2B professionals see social media as just another marketing communication channel.

B2B 104

B2B Social Media Business B2C 104

OPEXEngine

AUGUST 9, 2022

Editor’s note: According to a new Bain brief, there are 3 time-tested principles to navigating changing market conditions, or a recession and using data and analytics to thrive. The three principles to follow are: Aligning resources with market opportunity. Advance planning helps companies cut costs and gain market share.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2?

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Scale 48

Scale Sales Hiring Underperforming Technical Team Social Media 48

The Marketing & Growth Hacking Publication

APRIL 1, 2019

When you think about social media marketing, you probably think about popular platforms such as Facebook, Instagram, and Twitter. However, due to their sheer popularity, these platforms are being invaded and exploited to the fullest by marketers. Reddit may not be your first choice when it comes to social media marketing.

Social Media 40

Social Media Business Growth Hacking Advertising 40

Totango

JULY 1, 2022

This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. First, we’ll discuss what customer loyalty is.

B2B 107

B2B B2C Underperforming Technical Team Business 107

ChurnZero

JULY 12, 2019

This is a guest blog post by Andy Mura, the Head of Marketing at Userlane. The answers are normally quite homogenous in B2C (e.g. The market for online applications is open and relatively easy to enter. At the same time, it’s really hard for marketing to get users to your product and convince them to try it out.

Scale 75

Scale Onboarding Customer Success Underperforming Technical Team 75

SmartKarrot

MAY 13, 2022

It has paved the path for unexpected disruptions across culture, market, industry, processes, and whatnot. If not, check out this blog today! A new product or service launched in the market that replaces existing ones. While customers have been in focus for B2C companies for a long time now.

B2B 10

B2B Artificial Intelligence Payment Services Social Media 10

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 117

B2C B2B Acquisition Retention 117

Totango

JUNE 24, 2022

At the same time, the distinctive nature of SaaS offers unique advantages for customer success management, including the ability to engage customers digitally, the technological means to automate successful results, and opportunities to leverage customer feedback.

Customer Success 102

Customer Success SaaS Technical Review B2C 102

SmartKarrot

MARCH 15, 2022

The right process is to hire a growth marketer or VP of sales. Product-led growth Sales-led growth Marketing-led growth Customer-led growth. PLG or product-led growth also leads to shorter sales cycles, automates user acquisition, and aids in onboarding. Marketing-led Growth. Growth does not happen out of thin air.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Technical Review 223

Technical Review Technology Scale Marketing 223

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Globally, B2B marketplaces make up a $31 billion market. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. Mediatask uses technology automation to increase the capacity of their team.

Marketplace as a Service 136

Marketplace as a Service Merchant Services B2B Construction 136

Neil Patel

OCTOBER 12, 2020

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. What Are AI Digital Assistants?

AI Search 136

AI Search Artificial Intelligence AI Social Media 136

User Pilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Get feedback on different messaging and ads to find which resonates.

Underperforming Technical Team 94

Underperforming Technical Team B2C SaaS Pricing 94

SmartKarrot

MARCH 2, 2022

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products. Best practices for content marketing.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

SaaStr

DECEMBER 13, 2021

Open Source is one of the most successful enablers of global innovation in history, and Linux has grown into the most important software platform in the world, dominating every market it enters. Linux is the #1 internet client, makes up 100% of the supercomputer market, and is second to Windows when it comes to enterprise software platforms.

AI 239

AI Enterprise SaaS AWS 239

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

User Pilot

NOVEMBER 25, 2021

Test product-market fit with PMF surveys. Capture feedback in-app using tools and automate responses to offer alternatives to users canceling their accounts. Using multi-choice feedback surveys you can automate responses to the most common reasons users churn and reduce churn. Track customer loyalty with NPS surveys.

Software Review 95

Software Review SaaS Technical Review Churn 95

SaaStr

AUGUST 19, 2022

So the new sales leader is trying to figure out, can we go further up market? Everything at marketing plateaus. Jason Lemkin: And I think so usually, and let me add to that and then I’ll ask you the one follow up question about what you’re doing a marketing, because I think that will help you and help everyone.

Scale 215

Scale Sales Hiring Scaling VP of Engineering 215

SmartKarrot

MAY 7, 2020

It is becoming ever more expensive to acquire a new customer because of more and more competition in marketing your company, hence a churn of even a smaller percentage of existing customers is seen as a major loss when observed from the point of view of a customer’s lifetime value.

Retention 10

Retention Social Media B2C Onboarding 10

SaaStr

AUGUST 12, 2022

So clearly there are areas of our economy that are slow growing and B2C has its challenges. Jason Lemkin: They are 33%, 40% just because of market valuations. And they recently raised and that 100 shrunk to two, so that sort of summarizes how crazy the venture market is. We need this money to get sales and marketing going.

Scale 198

Scale SaaS Payments Scaling SaaS 198