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Measures of Success: SaaS Metrics & Benchmarks Resource Guide

OpenView Labs

Data is vital, but unfortunately many founders and execs become obsessed with sifting through seemingly endless streams of analytics. This guide is meant to serve as high-level overview of the most common SaaS metrics, compiled from years of tips, best practices, first-hand knowledge, and data on the subject.

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The Theory and Data Underpinning Sales Commission Plans

Tom Tunguz

Every startup’s sales commission plan is different. But it’s key to understand the theory and the benchmark data that governs the creation of sales commission plans to create a good one for your business. Sales compensation is communicated in OTE, On Target Earnings. At the upper end, they spent 11.5%

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Lessons from Salesforce to Celonis: Tips to Scale Globally with Celonis COO Arsenio Otero (Video)

SaaStr

Imagine a coverage model, from end to end, for the full customer life cycle: from demand generation to sales to post-sales. Sales Cycle. This includes everything from inside sales to account executives to strategic asset allocation. Post Sales. Execution is not just a sales process. Demand Generation.

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The Limitations of Data and Benchmarks

Tom Tunguz

In those conversations, we discussed two shortcomings of data. Data is not a way to create new ideas. Rather, data is a way to optimize a funnel, whittle down a series of options, evaluate experiments. We identify unusual companies, those with best in class sales efficiency or revenue growth. Often, data is a filter. .

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Sales Efficiency Benchmarks for SaaS Startups

Tom Tunguz

One number investors use to benchmark SaaS startups across sectors and industries is sales efficiency. There are a handful of variants of this metric, sometimes called the magic number, but ultimately they all aim to provide some sense of the incremental revenue returned by sales and marketing investment. The raw data is here.

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

In 2021 the ‘ Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last week. . The new data reveals a similar picture for private SaaS startups. . The game has changed when it comes to recruiting. Today growth appears to be all that matters.

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Benchmarking LinkedIn's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

LinkedIn attracts hundreds of millions of consumers to post resumes online and sells this data and access to its audience to advertisers and recruiters and salespeople. The intrinsic data and people network effects of the business create reinforcing feedback cycles that have helped the business achieve tremendous revenue growth.