User Pilot

JULY 18, 2024

MarTech companies had the lowest onboarding c completion rates of all the industries we studied for our SaaS Product Metrics Benchmark Report. Does it have any impact on new user activation, time-to-value, or other metrics? Companies by industry analyzed in our Product Metrics Benchmark Report 2024. Including MarTech.

Benchmarks 102

Benchmarks Metrics Onboarding Retention 102

User Pilot

JULY 21, 2024

According to our benchmark, the average month-1 retention rate in SaaS companies is 46.9%. Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. It’s crucial for gauging early engagement and sustained value. Check our product metrics benchmark report.

Benchmarks 105

Benchmarks Retention Healthcare Scale 105

User Pilot

JULY 19, 2024

TL;DR Martech success can be defined as the ability of the product to satisfy customer needs and drive business goals. One way to measure your Martech product success is by using benchmarks to compare its performance to similar products. Time to Value. Onboarding checklist completion rate. Month 1 retention rate.

Benchmarks 105

Benchmarks Metrics Scale Customer Lifetime Value 105

User Pilot

AUGUST 10, 2023

And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. The average CAC varies across industries.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

ChurnZero

APRIL 11, 2025

The right onboarding strategy means more than just getting a customer using your product. User adoption drives down user acquisition costs, stretches marketing resources, increases customer lifetime value, and brings flexibility to your teams product resource investments.

Onboarding 86

Onboarding Strategy Technical Review Customer Lifetime Value 86

User Pilot

JUNE 16, 2024

Looking for reliable metrics benchmarks to gauge your product performance and inform your decisions? That’s what you can find in Userpilot’s Product Metrics Benchmark Report. Surprisingly, SLG companies had higher user activation, checklist completion rates, core feature activation rates, and shorter time to value.

Benchmarks 81

Benchmarks Metrics Sales Recruiting Acquisition 81

User Pilot

JUNE 30, 2021

The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts. SaaS free trial conversion rate benchmarks. Moment” and become activated , they will tend to stay longer and have the highest customer lifetime value.

Benchmarks 98

Benchmarks B2C SaaS Software Review 98

User Pilot

JULY 22, 2024

To assess how well the product retains existing customers, calculate the customer retention rate. Customer churn rate is the percentage of customers who stop using the product within a given timeframe. By spotting it early, you can look into the potential causes to eliminate the issues and improve the customer experience.

Engagement 103

Engagement Metrics Customer Lifetime Value Benchmarks 103

User Pilot

SEPTEMBER 4, 2024

Set benchmarks and targets using industry standards. Userpilot is a product growth platform that you can use to collect, visualize, and analyze user behavior data in custom dashboards. This actionable metric shows how much you’re spending to acquire each new customer. Actionable metrics: Customer Acquisition Cost (CAC).

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Social Media 105

User Pilot

JUNE 28, 2023

Investing in customer experience can help increase customer retention , lifetime value, build customer loyalty , and improve revenue growth. You can collect customer feedback using NPS or CSAT surveys to benchmark the current customer experience level. An NPS survey.

Customer Lifetime Value 98

Customer Lifetime Value Software Review Scale Retention 98

User Pilot

NOVEMBER 27, 2023

Customer retention is the percentage of customers who made repeat purchases during a given time period. The entire business model of SaaS companies is built around retaining customers for the long run, thus increasing customer lifetime value and monthly recurring revenue. How to calculate the retention rate?

Churn 102

Churn Retention Benchmarks Customer Lifetime Value 102

Chaotic Flow

MAY 13, 2014

These stages define a SaaS Metrics Maturity Model that provides a SaaS metrics roadmap along with benchmarks at each stage of development for SaaS companies that aspire to become a Metrics-driven SaaS Business. These models produce customer success KPIs and benchmarks than uncover operational opportunities for improving SaaS customer success.

Metrics 135

Metrics SaaS Compensation Benchmarks 135

OpenView Labs

NOVEMBER 16, 2021

While many companies focus on the usual suspects (revenue growth, churn, and customer lifetime value), Lemkin argues that inbound lead velocity is just as important. 9 Sales Benchmarks that Can Help You Build a Scalable Sales Machine. SaaS Sales & Marketing Metrics and Conversion Benchmarks.

Benchmarks 71

Benchmarks Scale Metrics Sales Recruiting 71

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Scale 102

Scale Sales Hiring Metrics Sales 102

The Angel VC

NOVEMBER 29, 2013

Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!), your trial-to-paid conversion rate becomes one of the most vital metrics. With that caveat in mind, the typical range that we’re seeing is between 5% and 25%. 3% per month.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

User Pilot

JULY 13, 2023

Different types of company growth include: Industry growth assesses your company’s performance by benchmarking against the industry average. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. The formula of Customer Lifetime Value (CLV).

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

User Pilot

NOVEMBER 29, 2023

Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. PQL to paying customer conversion rate: 20% to 40%. This is because you don’t have to spend as much money on advertising and marketing to acquire new customers.

Customer Lifetime Value 102

Customer Lifetime Value Marketing Benchmarks Acquisition 102

OPEXEngine

SEPTEMBER 9, 2021

In working with hundreds and hundreds of SaaS CFOs over the past 15 years, I’ve noticed that effective and strategic CFOs incorporate accurate benchmarking into the daily business of the company and especially into the budgeting and planning process. . Use Benchmarks At the Start of the Budgeting Process.

Benchmarks 52

Benchmarks Sales Hiring Headcount Customer Lifetime Value 52

SaaStr

MARCH 28, 2025

Your suppliers might actually be your customers 30% of Bill.com’s core revenue comes from suppliers making payment choices, completely reframing their TAM calculations. For SMB SaaS, aim for 6 quarters of LTV:CAC, not 4 Ren adjusted the traditional benchmark because SMB customers stay longer than typically measured.

SMB 130

SMB Payments Payment Services SaaS Payments 130

Andreessen Horowitz

AUGUST 22, 2023

Investors often use 3x LTV:CAC as a rough benchmark of a consumer company’s financial health. If your customer lifetime value (LTV) is 3 or more times your customer … The post Why Do Investors Care So Much About LTV:CAC? To put it simply: higher LTV:CAC → higher margins → higher valuation.

Customer Lifetime Value 82

Customer Lifetime Value Benchmarks Startup Metrics 82

User Pilot

SEPTEMBER 5, 2023

Use the customer journey map to define your customer experience tactics, such as creating an activation playbook , planning customer interactions, adding in-app tooltips, and performing A/B tests. Measure and iterate your customer experience. NPS benchmarks by industry. Customer lifetime value formula.

Customer Lifetime Value 105

Customer Lifetime Value Benchmarks Onboarding Scale 105

User Pilot

NOVEMBER 28, 2023

The total expense of bringing a new customer on board. Customer churn rate. Customer lifetime value. The total revenue a company can expect from a single customer over the course of their relationship. Customer activation rate. CAC formula. Churn rate formula. Tracking in-app events with Userpilot.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

JANUARY 10, 2022

Tracking the right customer success metrics allows you to respond proactively to customer needs and keep users on the road to success. The right metrics help increase retention and customer lifetime value , maximize upselling opportunities, and increase customer loyalty and drive word-of-mouth.

Customer Success 105

Customer Success SaaS Payments Customer Lifetime Value SaaS 105

User Pilot

MAY 9, 2024

Investing in customer happiness comes with tons of benefits, including: Increased customer satisfaction. Positive word of mouth from loyal customers. Increased customer lifetime value. Better competitive edge , making it easier to attract new customers. Better retention rates.

Customer Lifetime Value 105

Customer Lifetime Value Benchmarks AI Search Onboarding 105

Tom Tunguz

APRIL 20, 2014

Given the dynamic pricing environment, the most effective way I’ve found to pursue the right pricing is to test constantly and then compare different prices’ effectiveness at maximizing customer lifetime value. This is the process I’ve been using to benchmark different price points.

Pricing 100

Pricing Startup Customer Lifetime Value Outsourced Development 100

User Pilot

MAY 1, 2024

Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences. Improve customer retention by delivering exceptional experiences. Increase customer lifetime value by adding more value. Improve customer acquisition with positive word-of-mouth.

Customer Lifetime Value 105

Customer Lifetime Value User Experience Retention Scale 105

Chart Mogul

JULY 6, 2023

We’ll also share the latest benchmarks on negative churn among SaaS businesses. Benchmark your churn metrics against 2100+ SaaS businesses How negative churn causes explosive growth How to achieve net negative revenue churn What is churn? If you want, you can learn more about churn basics and benchmarks on our blog.

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

User Pilot

FEBRUARY 12, 2025

However, if your product depends on repeat engagement to drive customer lifetime value and loyalty , measuring user stickiness is important. On the other hand, if success depends more on repeat purchases rather than continuous engagement, then customer retention rate may be a better focus.

Customer Lifetime Value 52

Customer Lifetime Value Engagement Retention Social Media 52

User Pilot

MAY 2, 2024

TL;DR Customer retention is the ability to keep your customers actively using their products. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111

Retention Metrics Strategy Scale 111

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Additional metrics to track alongside the CAC payback period include Customer Lifetime Value (CLV or CLTV) and the LTV:CAC ratio.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

User Pilot

FEBRUARY 10, 2022

Product adoption rate measures both customer satisfaction and growth , giving you an overall idea about the health of your business. Time to value , customer lifetime value , product activation rate, feature adoption rate, and customer engagement score are the 5 most important product adoption metrics to track.

Customer Lifetime Value 98

Customer Lifetime Value SaaS Underperforming Technical Team Software Review 98

ProfitWell

NOVEMBER 13, 2019

Comparing KPI data against benchmarks highlights whether your company’s performance is improving or not in that area. For example, let’s say you’re measuring how much money you’re spending on acquiring each one of your new customers. KPIs are also useful for establishing internal benchmarks for progress. Forecast Demand.

Payment Features 80

Payment Features Subscription Customer Lifetime Value Benchmarks 80

ChurnZero

JUNE 9, 2023

The metric is calculated by taking the number of customers who renew at the start of the contract period divided by the number of customers up for renewal at the end of the contract period—and multiplying by 100. A healthy benchmark is a 95% renewal rate in a given period. A healthy benchmark is 100% NRR or greater.

Finance 98

Finance Metrics Customer Success Headcount 98

Totango

AUGUST 23, 2022

Expansion and growth occur as a customer adopts advanced product features and branches out into your other product and service lines. In this phase, the customer’s value from your SaaS product increases, and their customer lifetime value increases accordingly. Loyalty and Advocacy.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. That’s because crowdsourcing is hard.

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

User Pilot

MAY 16, 2023

Good value metrics are easy to understand for users, aligned with product value , and grow with customer usage. To evaluate your value metrics and how you use them in your pricing plan, you can track metrics like customer churn , user retention, MRR, or customer lifetime value.

Metrics 98

Metrics Customer Lifetime Value SaaS Pricing 98

Baremetrics

FEBRUARY 15, 2021

How to Prevent Customer Churn and Revenue Churn You can prevent churn by identifying key insights you need to make profitable decisions that propel the business forward.

Churn 105

Churn Payments Revenue SaaS Payments 105