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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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5 Top Learnings from Legal SaaS Logikcull’s Almost $300,000,000 Sale to Private Equity

SaaStr

3 Came from the Investment Bank They Hired. In my experience, hiring an investment bank to help you in any acquisition > $100m or so is critical. But Andy got 3 other firm offers through the bank he hired — along with a price more than $10m higher. So the bank more than paid for itself. #3.

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Dear SaaStr: Should I Buy a Great “.com” At a Crazy Price or Just Stick What the “.ai” We Already Have?

SaaStr

Dear SaaStr: Should I Buy a Great “ com” At a Crazy Price or Just Stick What the “ ai” We Already Have? That said, don’t break the bank. Just make sure the price aligns with the value it will bring to your business long-term. today Still, the larger question is does the URL even matter today?

AI 165
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5 Interesting Learnings from Circle at $2.3 Billion in “ARR”

SaaStr

The B2B / SaaS Parallel : Many SaaS companies build their entire business on one pricing model, one customer segment, or one distribution channel. For SaaS companies, consider how public metrics, open pricing, and transparent operations can become differentiation in crowded markets. Circle trading at $85 up from $31 IPO price.

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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

The company has also been building strategic moats through innovative products like Navan Connect, which allows enterprises to keep existing banking relationships while accessing Navan’s expense management capabilities. They signal a company systematically preparing for the scrutiny and operational demands of public markets.

B2B 176
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30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It

SaaStr

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “Unless your product has a huge TAM to cast your net in, no-touch onboarding, and an obvious first “wow” moment you’re trying to reach, free trials and/or freemium pricing does not work well.” Jason, ed. :

Pricing 317
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Usage Based Pricing: 3 Questions to Ask Before Leaping

Tom Tunguz

Is charging by consumption (usage-based pricing) a superior model for a business? Often, the effort probably isn’t worth it, unless the company’s stated strategy is to differentiate on price structure. What should my unit of pricing be? The unit of pricing is the crux to unlocking that puzzle. AppDynamics.

Pricing 269