Neil Patel
SEPTEMBER 1, 2021
B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects. Identify Your Audience and Their Needs.
User Pilot
APRIL 7, 2023
When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
FastSpring
APRIL 26, 2022
In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Next, let’s look at how to develop a churn-reduction action plan.
Intercom, Inc.
AUGUST 13, 2019
As the head of our Support Ops team, I work daily with my teammates to develop automated solutions that don’t frustrate customers, but empower them. They can also route customer conversations to the team best equipped to handle their questions and can even provide answers to simple customer questions like, “How can I add more users?”.
Upscope
MAY 24, 2019
There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. Below we'll stick to a simple definition and then show you 7 examples of how companies implemented CX strategies. Contents Why have a CX Strategy. A customer description.
Incredo
NOVEMBER 21, 2019
And end up wasting their time and resources with affiliates that underperform. I see many SaaS companies jump headlong into creating an affiliate program thinking it will bring in a large number of customers without much effort. In our case, we needed to invest a lot in product development. And this is a B2B partner program.
Buffer Resources
OCTOBER 24, 2023
After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies. After all, most leads consume three to four pieces of content from a vendor before engaging with their sales team. This felt like a missed opportunity.
Expert insights. Personalized for you.
144 
Let's personalize your content