OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

B2C 65

B2C B2B New CTO Acquisition 65

SaaStr

JULY 21, 2019

Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? View original question on quora. The post Is it recommended to require the credit card details upfront during the signup? appeared first on SaaStr.

B2C 137

B2C Strategy SaaS Metrics 137

Totango

SEPTEMBER 7, 2021

B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Why Are B2B Client Engagement Strategies Different from B2C? Develop a 360 View of Your Customers.

Engagement 80

Engagement B2B Strategy B2C 80

SaaStr

JULY 22, 2022

In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making.

B2C 225

B2C Scale Marketing Technical Review 225

User Pilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Software 59

Software Revenue Strategy Advertising 59

DeepStream

JULY 27, 2020

Since the days of yore, our mother-tongue has been primarily derived from two dialects – the B2B or the B2C business model. As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). This is the cue that we marketers need to pick up, to revolve our communication strategy around.

B2C 84

B2C B2B Marketplace as a Service compliance 84

Neil Patel

JANUARY 27, 2023

I ask this because, depending on the time of year, you can beef up your strategy using seasonal SEO. Seasonal SEO is an important part of any marketing strategy, but it’s often overlooked. Seasonal SEO and Its Impact on Your Overall SEO Strategy You know SEO strategy is an important part of your online marketing efforts.

AI Search 91

AI Search Strategy B2C Travel 91

SaaStr

FEBRUARY 8, 2024

The wrong channels, a third-tier event, a misguided PR or TikTok strategy may literally have zero ROI. 10x makes sense on a spreadsheet, and maybe even in a low-margin B2C world. Because the reality in SaaS, most things won’t “perform” at all. They won’t get you any customers, not really. ” Aha.

Scale 223

Scale Marketing B2C B2B 223

Sales Hacker

OCTOBER 19, 2022

B2B buyers expect the same convenience and ease as when they purchase B2C products. Proven strategies to build presence in your absence. The post Create an Exceptional Buying Experience: New Strategies for B2B Sales appeared first on Sales Hacker. In case you missed it, buyers are at the top of the food chain. .

B2B 82

B2B Strategy B2C Sales 82

Mucker Capital

JANUARY 9, 2024

Drawing from experiences in industries like movies and video games, personalized, one-to-one retention strategies are necessary, rather than a broad approach. This not only fortifies the existing customer base, but also informs and enhances acquisition strategies, allowing businesses to attract customers who mirror their premium segment.

Retention 52

Retention B2C Scale Acquisition 52

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. Particularly large lifts in countries like China and Germany in November suggest a huge opportunity for SaaS and software companies to profit in Q4, especially if you’re targeting those countries as part of a global expansion strategy.

SaaS Payments 144

SaaS Payments Payment Solutions Software Review Merchant Services 144

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

OpenView Labs

JULY 11, 2019

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. Enter product led growth (PLG) , a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion.

B2C 40

B2C Branding B2B Acquisition 40

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Defining the customer precisely is crucial to focus on the right approach, rather than using a scattergun strategy.

Branding 98

Branding Startup Development Strategy 98

Predictable Revenue

JULY 11, 2022

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.

B2B 264

B2B Sales B2C Trends 264

Neil Patel

FEBRUARY 13, 2023

I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Economic slumps and declines are difficult enough to navigate as it is.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

SaaStr

JANUARY 9, 2023

Tactic #3: Think like a B2C company. Adopting the B2C approach of bold ads and creative marketing will pay off if you intend to stand out from your competitors in the industry. Anything lower should prompt you to rethink your business strategy. Tactic #5: Uplevel your social strategy.

Social Media 208

Social Media B2C Marketing B2B 208

SaaStr

MAY 19, 2022

1Password saw success with this strategy when members of the customer support team started to transition into full-time developers. Focus on B2B and B2C. Most companies are either B2B companies or B2C companies, but 1Password bridges the gap between the two successfully. Target B2B and B2C both by focusing on people.

Development Team Review 238

Development Team Review B2C Compensation Technical Review 238

SaaStr

JUNE 8, 2022

B2C marketers get to have all the fun! But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. And more importantly, underneath the humor, there’s a sophisticated strategy at work. Figure out your strategic objectives.

B2B 252

B2B Branding Marketing B2C 252

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. You should see something like this: 4.

Strategy 141

Strategy Development Social Media Sales Funnel 141

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part II: Five Proven Strategies for Reducing SaaS Churn. Table of Contents.

Benchmarks 123

Benchmarks Churn Payments SaaS Payments 123

FastSpring

OCTOBER 27, 2021

In this piece, you’ll find successful strategies to reward customers, reduce churn, and increase their lifetime value. This strategy worked well for Natalie Luneva, co-founder and CMO of outranking.io , who ran a successful promotion on an add-on that’s popular with many of their power users. Focus on Upsells and Cross-sells.

Customer Lifetime Value 78

Customer Lifetime Value Payment Solutions SaaS Payments Payment Services 78

Sales Hacker

SEPTEMBER 26, 2023

What you will learn The power of influencer marketing Leveraging B2C strategies for B2B companies Maintaining authenticity across all business plays The importance of building strong relationships in business How to keep your team motivated when momentum takes a hit Highlights (6:33) Influencer marketing in B2B (8:34) Tactics and strategies that B2B (..)

B2C 95

B2C Compensation B2B Acquisition 95

SaaStr

AUGUST 10, 2022

Originally, Miro was a B2C company, but after listening to customer feedback over the years, they realized the software was being used in a productivity-oriented capacity. So they shifted their strategy to become more B2B and, in doing so, realized that they could tap into an even more thriving market. Learning Through Changes.

Sales Hiring 210

Sales Hiring Scale Company Culture Leadership 210

Totango

FEBRUARY 11, 2022

Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. Then, we’ll walk you through three steps for creating a solid customer experience strategy. Finally, we’ll show you how to ensure the success of your strategy by incorporating customer feedback into your upgrades.

B2B 107

B2B B2C Technical Review Systems Review 107

Baremetrics

JANUARY 18, 2022

How to Develop a Great Price Localization Strategy 1. Price localization can be done on its own or as part of an ecommerce personalization strategy. Ecommerce personalisation is a popular strategy for driving business growth by engaging more with your customers’ needs and giving them a unique shopping experience.

Payment Methods 98

Payment Methods Pricing Payment Services Strategy 98

Baremetrics

MAY 18, 2021

It is a strategy that starts with grouping customers by certain characteristics. Baremetrics can help you develop this strategy. Your segmentation strategy helps you to create a more comprehensive profile of your individual customers. That is the power behind customer segmentation. What is Customer Segmentation?

Strategy 59

Strategy Marketing Market Segmentation B2C 59

Neil Patel

NOVEMBER 19, 2021

There’s a whole strategy involved, for one thing. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations. Lead generation is a kind of “catch-all” term for the strategies you can use to generate new potential customers for your business. How Lead Generation Works.

Social Media 141

Social Media B2C Software Review Merchant Services 141

SaaStr

JULY 20, 2019

Or a specific outbound strategy. Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m One channel, often. Or Facebook ads.

Sales Hiring 246

Sales Hiring B2C Marketing Investment 246

SaaStr

AUGUST 4, 2021

From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo’s CEO Anjali Sud. A Marketer’s Playbook for Building a Sustainable Growth Strategy with Datadog’s CMO Alex Rosemblat. Jason Lemkin, Founder & CEO @ SaaStr.

Scale 255

Scale AWS B2C SaaS 255

Teamgate

DECEMBER 20, 2019

What is Customer Relationship Management (CRM) Strategy? Customer Relationship Marketing comprises all the strategies, technologies, and activities implemented by companies to achieve high-quality interaction-based management with their prospective and current customers. Then SendX is your plug. Your business deserves to grow.

Mobile 95

Mobile Strategy Technical Review Artificial Intelligence 95

SaaStr

AUGUST 6, 2021

The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. . Enter your email below for the latest SaaStr updates.

Product Marketing 263

Product Marketing Marketing B2C Metrics 263

Chart Mogul

MARCH 1, 2023

3x faster than their peers B2B SaaS businesses enjoy higher net retention than B2C SaaS Retention becomes more important as SaaS businesses enter the post-PMF growth phase Retention in 2022 was harder than ever Companies with best-in-class retention grow at least 1.5-3x B2C companies have a lower ARPA compared to B2B companies.

Benchmarks 98

Benchmarks Retention B2C Business 98

Neil Patel

NOVEMBER 11, 2021

Here’s the thing: most of the SEO advice out there is for B2C companies. In this free webinar, we’ll share the data-backed tips and strategies our team uses to grow B2B brands of all sizes. B2B vs B2C SEO: What is the Difference? A Winning, and Replicatable B2B SEO Strategy. Time is money; I get it.

B2B 96

B2B B2C Sales Funnel Strategy 96

CloseSaaS

JULY 14, 2021

Transactional selling and solution selling are vastly different—one is generally used in one-time, B2C sales and the other is a long-term, repeat relationship that is generally B2B. But what can transactional sellers learn from the solution selling method?

B2C 52

B2C Strategy B2B Sales 52

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2C marketing, the only decision-maker you’re worried about is the customer. Your goal, the same as B2C, is getting your pages and content in front of the appropriate clients.

B2B 91

B2B B2C Sales Funnel Systems Review 91

OpenView Labs

JULY 6, 2021

To use a B2C example from a past life of mine: Just because you call them “women’s athleisure leggings” internally, doesn’t mean you shouldn’t also call them “yoga pants” externally. The post A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection appeared first on OpenView.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95