SaaStr

FEBRUARY 8, 2024

And second, importantly, you’ll get a lot of customers for free in SaaS as you scale. 10x makes sense on a spreadsheet, and maybe even in a low-margin B2C world. Keep investing there. Because, first, those customers hopefully will last a decade or longer. It’s got to be 10x right now.” ” Aha. I get the thought.

Marketing 213

Marketing Scale B2C B2B 213

SaaStr

JULY 6, 2022

It’s scaling efficiently and impressively. Workday has become a cash engine at scale, as all top SaaS companies should. But it’s still good to see confirmation that 30% of revenue should drop to free-cash flow at scale. Workday is another example of hitting that goal at scale. But we should have.

B2C 239

B2C Scaling Finance Enterprise 239

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. This will appeal to enterprise clients as you scale. . Enable storytelling.

Enterprise 228

Enterprise Scale B2C SaaS 228

SaaStr

JULY 22, 2022

Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making. From inflation to the COVID-19 pandemic to increasing regulations around critical ad channels, the challenges have been sizable for the B2C market.

B2C 214

B2C Scale Marketing Sales Hiring 214

Mucker Capital

JANUARY 9, 2024

Scaling this Diagnostic The key to customer retention is to keep your customer base intact and understand your top customers to retain them. To achieve success, it's important to operationalize and scale these approaches, making them into a growth engine rather than just theoretical concepts.

Retention 52

Retention B2C Scale Acquisition 52

SaaStr

DECEMBER 3, 2023

See, e.g. Shopify, whose blended gross margins with payments even at its scale are still less than 50%. B2C folks take different positions here. In particular: Hybrid SaaS with payments and fintech usually has far, far lower gross margins than pure software. Often in the 40%-50% range, instead of 75%-80%. It depends.

SaaS Payments 196

SaaS Payments Metrics Payments SMB 196

SaaStr

DECEMBER 13, 2022

SaaStr 514: Reaccelerating Growth at Scale with Box CRO Mark Wayland and SaaStr CEO and Founder, Jason Lemkin. SaaStr 519: From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo CEO Anjali Sud. SaaStr 540: 15 Ways to Help the Sales Team with SaaStr CEO and Founder Jason Lemkin.

Scale 203

Scale B2C B2B Scaling 203

SaaStr

SEPTEMBER 26, 2023

at this scale (!!) Instacart also IPO’d the same week, and while not SaaS, is one of the more impressive B2C scale-ups out there. Two great leaders, worth almost $10B now and public, and both “priced” at the high end of the IPO ranges. Growing a stunning 56.5% It has a few risks.

Marketing 156

Marketing B2C Scaling Engineering 156

SaaStr

JUNE 3, 2021

This isn’t B2C and virality won’t accelerate the process. More here: From Initial Traction to Initial Scale (~$10M in ARR): The Hardest Phase. True in B2C too of course. The top 5, with links to the related posts: It may well take 24 months to get to true product-market fit and Initial Traction. And Then?—?Reignition.

Part-Time VPE 281

Part-Time VPE VPCs (Virtual Private Cloud) B2C SaaS 281

SaaStr

NOVEMBER 9, 2023

Hiring a “VP” of Sales before you have 2 scaled reps and a repeating process. Hiring a B2C marketer for SaaS. My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. This never works out in the early days. Later, once you have a strong VP of Sales, it’s fine though. A bit more here. Never works out. Crazy quotas.

Sales Hiring 223

Sales Hiring Scale Startup Marketing 223

SaaStr

JULY 29, 2021

That’s incredible acceleration at scale. A bit of a B2C metric I guess (members), but still a visceral example of making more money from your base. At $10B ARR. Like we never saw in the past. Cloud is an awesome force. #4. Sessions were up 30%, Revenue 27%. Just a reminder that usage and engagement matter.

B2C 317

B2C B2B Acquisition Cloud 317

Stax

MARCH 14, 2024

Business to business organizations provide services or goods to other companies, unlike business to consumer (B2C), which is when businesses transact with consumers (individuals). B2B vs. B2C Payments Despite the fundamental similarity that money is being given from one entity to another, B2B and B2C payments are quite different.

Payment Services 88

Payment Services Merchant Services Payment Methods Payments 88

SaaStr

SEPTEMBER 12, 2021

. “Mastermind Masterclass: Beyond Product-led Growth: 7 Lessons Learned in Product-Led Scaling with Dropbox’s GM” Another great mastermind session on Monday Sep 27. #3. “Mastermind Masterclass: The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge” Masterminds seem popular! .

Scale 230

Scale New CTO CTO B2C 230

SaaStr

JULY 27, 2022

Secret 5: Build a B2C Rather Than a B2B Marketing Engine. When considering B2B versus B2C tactics, B2B is more about relationship building with longer sales cycles, while B2C leans toward building awareness and supporting independent buyer journeys. On the contrary, simple pricing attracts more self-serve business. .

SMB 180

SMB Sales Hiring Scale B2C 180

SaaStr

AUGUST 5, 2021

But the problem is, if you don’t have a lot of capital, you won’t be able to afford to spend that much, at least not until maybe $5m-$10m ARR or so when renewals and scale kick in. In B2C, there are. There are lots of high-volume programs in B2C. E.g., SEM doesn’t scale in SaaS. in customer ACV.

Scale 323

Scale Marketing B2C B2B 323

SaaStr

JUNE 11, 2020

In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. They were earlier to mass-scale recurring revenue services on the web than B2B was. In the early days of SaaS, we all focused on Customer Lifetime Value.

Metrics 197

Metrics Customer Lifetime Value B2C B2B 197

Tom Tunguz

APRIL 6, 2023

In the cloud, AWS, Azure, & GCP have created about as much market cap as all the top 100 B2B & B2C publics built on cloud (Netflix, ServiceNow, AirBnb, etc). It’s likely startups start at plug-ins & then move down with scale that affords more usage & more capital to invest. Market : how to compete with incumbents?

Generative AI 228

Generative AI AI GCP(Google Cloud Platform) Startup 228

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. Community alienation occurs in B2D companies just as frequently as B2C companies. A social network doesn’t think of monetizing before it reaches a certain level of scale. B2D and B2C marketing share many similarities. Same for B2D.

Development 264

Development Marketing B2C B2B 264

SaaStr

JANUARY 23, 2021

In B2C, it may make sense to have a lot of “Heads of This” and “Heads of That” If you have matrix-type teams, and a lot of individual contributors who are hyper-productive. Not everyone scales from $0-$100m. I wasn’t sure they could all scale. I wasn’t even sure I could scale.

VP of Engineering 343

VP of Engineering Sales Hiring Scale Engineering 343

SaaStr

AUGUST 4, 2021

3 days, more than 100+ sessions and 300 expert speakers, who will be sharing their best practices to help you scale faster, build smarter, and close more customers. From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo’s CEO Anjali Sud. Hey SaaStr Fans, It’s here!

Scale 256

Scale AWS B2C SaaS 256

SaaStr

AUGUST 10, 2022

Khusid explains the company’s ability to perfect the user experience to such a horizontal group with its attention to data and feedback: “From the very beginning, we were focused on data points that were coming from our users and customers…we look at data points at scale. So why did it take so long to grow so explosively?

Sales Hiring 197

Sales Hiring Scale Company Culture Leadership 197

SaaStr

MARCH 24, 2021

Why did Eric Yuan buy up seemingly every billboard and bus ad as Zoom was scaling ? Brands matter in SaaS and B2B as well as B2C. And it works fast. Even if the ROI is a bit murky at first. You have to not just build a brand, but reinforce it. The same reason. For the billboard, any marketing initiatives, that’s also the same.

Scale 209

Scale Social Media B2C Leadership 209

SaaStr

JUNE 29, 2023

That 50% of the top YC companies of all time by revenue are B2B/SaaS: Yes, B2C companies still often get more attention. It’s about putting real points up on the board, and after that, real profits. So when sliced by revenue, what can we learn? But revenues? 50% of YC’s top companies by revenues are B2B, vs. 22% that are consumer.

B2B 205

B2B SaaS B2C Revenue 205

Chart Mogul

MARCH 1, 2023

3x faster than their peers B2B SaaS businesses enjoy higher net retention than B2C SaaS Retention becomes more important as SaaS businesses enter the post-PMF growth phase Retention in 2022 was harder than ever Companies with best-in-class retention grow at least 1.5-3x B2C companies have a lower ARPA compared to B2B companies.

Benchmarks 98

Benchmarks Retention B2C Business 98

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Payment Methods 217

Payment Methods Merchant Services B2C Payment Solutions 217

SaaStr

FEBRUARY 2, 2022

We’ve talked a lot over the years at SaaStr of the different stages as you scale, and the first one you really hit is Initial Traction. This is why as you scale, it’s super important to track your ratio of bookings from new vs existing customers. At scale, it may. This isn’t B2C.

Scale 204

Scale Sales Hiring B2C AI 204

SaaStr

NOVEMBER 13, 2021

I took out the B2C, hardware, and non-SaaS healthcare ones, etc. So just how many SaaS, Cloud, B2B/B2D pre-IPO unicorns are there really? Folks count differently, but I decided to take a slice of CB Insight’s last data — download it here — which shows 903 Unicorns. But I think it’s a directionally correct slice.

Cloud 245

Cloud Healthcare B2C SaaS 245

SaaStr

OCTOBER 8, 2020

1) Most startups, in order to go into “scale-up” mode will need a second product, a “second act” The SaaS companies crossing $1b ARR all seem to have a second product. Outside of B2C, you probably need one. But — a second product, done right, means your customers are worth so much more.

New CTO 236

New CTO CTO Scale B2C 236

SaaStr

MAY 11, 2021

There are two things I see SaaS entrepreneurs who are post-Traction and post-Scale say again and again: We’re So Sticky. If you’re coming from a Freemium background, or B2C, that will sound amazing! Once we’re in, it’s so hard to rip us out. Our Churn is Basically Zero in the Enterprise.

B2C 264

B2C Churn Enterprise Revenue 264

Intercom, Inc.

NOVEMBER 18, 2020

Automation supercharges support, empowering teams to provide personal support at scale without overstretching your team – and our data shows support leaders are hungry for more. . We asked them about their greatest challenges and opportunities in scaling and implementing automated support, like chatbots and automated workflows. .

Customer Support 223

Customer Support Trends Scale Scaling 223

SaaStr

JANUARY 24, 2022

Whether it’s Uber or Airbnb, the new B2C landscape means that more and more clients want instant gratification. . Little did we know; even if you’re launching a free, scaled-down version of your current product, it’s still something new, and you should expect just as much delay, or more, as that of a feature launch. Stand your ground.

Scale 280

Scale B2C Enterprise Acquisition 280

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. The main response for maintaining the budget was they haven’t figured out how to scale while maintaining profit margins. The main response was their ads are profitable and they want to scale them.

Marketing 144

Marketing AI Search Software Review Social Media 144

SaaStr

JUNE 27, 2020

Hiring a “VP” of Sales before you have 2 scaled reps and a repeating process. Hiring a B2C marketer for SaaS. Sales: Hiring any reps you wouldn’t buy from yourself. This never works out in the early days. Later, once you have a strong VP of Sales, it’s fine though. More on that here. Never works out. Crazy quotas.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

MARCH 31, 2020

I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. That’s just not measurable on the revenue scale. And when you look at I’d say the challenge that we have here is that the CAC has grown, year after year both on B2B and B2C, right?

Scale 131

Scale Scaling Sales Hiring Engineering 131

Totango

SEPTEMBER 7, 2021

B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Here we’ll consider the differences between B2B and B2C engagement before laying out three of the most important best practices for effective B2B client engagement. Why Are B2B Client Engagement Strategies Different from B2C?

B2B 80

B2B Engagement Strategy B2C 80

Intercom, Inc.

NOVEMBER 11, 2020

Our new report reveals that many companies – across both B2B and B2C – are turning to conversational support to manage high conversation volumes more efficiently and exceed customer expectations. You’ll also get actionable tips on how to put each trend into practice and a proven framework for scaling conversational support.

Headcount 145

Headcount B2C Customer Support Trends 145

Subscription Flow

DECEMBER 13, 2023

Unlike B2C transactions where an end consumer transacts with a business, B2B payments involve much larger sums of money, unique payment terms and conditions, and, much higher stakes if entitlements and payouts are not handled efficiently.

Payment Services 59

Payment Services Payment Solutions Payments Payment Methods 59