Chart Mogul

SEPTEMBER 24, 2020

When I took my first assignment as a Head of Growth a couple of years ago at a B2C company that I co-founded, I struggled with where to start? If you were to sit in a leadership team meeting at your typical SaaS business, and you asked Who is responsible for MRR growth? This is especially true if you run a B2C business.

B2C 52

B2C Churn Metrics Pricing 52

OpenView Labs

JUNE 8, 2021

This style of leadership works well for Julie because she’s passionate about helping people find success in their careers. For example, someone running corporate communications might also want to get experience in brand, and someone running digital marketing might also want to get exposure to product marketing.

Marketing 80

Marketing Sales Hiring B2C Interviewing 80

Neil Patel

FEBRUARY 13, 2023

Business owners and leadership teams should adopt a new mindset of growth and opportunity to make these changes feasible. B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. And you know what? Working through a B2B lens?

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Sales Hacker

MAY 26, 2021

For any role within sales operations, you must be able to work with different teams and conflicting priorities from product, marketing, engineering and, of course, sales. Leadership skills and sales ops knowledge are important for this role. Problem-solving skills are also a must. Sales Operations Manager.

Scale 60

Scale Sales Hiring Sales Outsourced Development 60

OpenView Labs

OCTOBER 14, 2020

Staying very, very close on the product and marketing side is something our leadership team thinks about a lot.”. Blending B2C and B2B strategies for success. Trello’s more consumer-oriented approach was a major departure from Atlassian’s core B2B approach to marketing. People are people,” said Stella.

Acquisition 54

Acquisition Marketing Sales Hiring Scale 54

Sales Hacker

JUNE 20, 2018

Differences between startups with a product-market fit and those without. During her 18-year sales career, she’s held sales leadership positions at Andreessen Horowitz, VMware, Coverity, Meraki, CORAID, and Inktomi. Zendesk is a support and ticketing platform primarily used B2C and B2B internal use cases.

Scale 82

Scale Sales Hiring SMB Interviewing 82

SaaStr

AUGUST 19, 2022

And diversifying, if you’re still early, before 10, 20 or 30 million revenue, that could be a sign that things just aren’t working, that you don’t actually have product market fit, which is unfortunate, but you need to be honest about it. You need to be honest, if you have product market fit.

Scale 204

Scale Sales Hiring Scaling VP of Engineering 204

SaaStr

JUNE 3, 2020

We had grown a bunch, but our market had changed, and our go-to-market really needed to change as well. But, with all the change needed, we mutually decided that change in terms of leadership and ownership over the sales team and go-to-market function was needed. Are you upmarket, or downmarket?

Sales Hiring 170

Sales Hiring Scale Technical Advisors Systems Review 170

SaaStr

MARCH 31, 2020

When you’re going up, you have no product market fit, okay? And you’re starting to find that product market fit. Once you have the product market fit and you’ve reached the maxima of the easy to close customers, then you can hire a growth team, okay? Easy, after product market fit.

Scale 132

Scale Scaling Sales Hiring Engineering 132

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Informing our approach to the market. This final assumption in particular was no longer true or useful.

Business 184

Business B2C Scale Headcount 184

SaaStr

MAY 28, 2019

Leslie Lee is the Senior Director of Customer Engagement at Atlassian and she spent the last 20 years doing B2B and B2C marketing. You’re creating this environment where people are engaging your product manager in there, you’re providing them input to your feedback or to your product. .:

VP of Engineering 161

VP of Engineering Scale Branding Engagement 161

SmartKarrot

MARCH 8, 2022

Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Her leadership is revered by companies going through transitionary phases and well-established firms.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

Point Nine Land

APRIL 21, 2021

Here is a non-exhaustive list of things to look out for: A good level of compatibility with your product philosophy: where do you get feature ideas from? An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? Product Marketing. How do you organize your work?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

SmartKarrot

JUNE 29, 2022

So ECX has significant crossover similarity to B2C but comes with its own set of challenges and priorities. How can you ensure a positive enterprise customer experience that enhances productivity and innovation? Still, the ultimate client (who pays for the service) is the enterprise with no idea what to do with it.

Enterprise 11

Enterprise Social Media B2C B2B 11

Sales Hacker

DECEMBER 1, 2020

And moving into different levels of responsibility on the marketing side, running product marketing, running full marketing teams, CMO role, et cetera. At Pendo that meant a lot of thought leadership, a lot of category creation work. I want to be part of that again. They want to give you value back.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

SaaStr

SEPTEMBER 27, 2019

I think in marketing in general, no. B2B marketing, yes. I think I would agree with that a lot more and say probably in B2C it’s quite the opposite. B2C is so much more about storytelling because of the big campaigns that … the big, sorry, budgets that folks have. Ryan Bonnici: I don’t think so.

Sales Hiring 127

Sales Hiring Sales Recruiting Scale Software Review 127

Unbounce

JUNE 16, 2020

Treat it like a checklist: First, have you achieved some level of product-market fit? Partners need to trust that you have a stable and reliable product if they’re going to invest in you. If your reps are having a hard time selling your product in the first place, it’s unlikely partners will do any better.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies.

Underperforming Technical Team 249

Underperforming Technical Team Headcount Sales Hiring Scale 249

Incredo

NOVEMBER 1, 2019

The enterprise SaaS sales model typically breaks down across customer-facing functions in the following way: Sales: Sales reps are focused on a narrow set of target prospects and they are directly supported by product marketing and sales engineering resources at the deal level. SaaS Influencer marketing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Intercom, Inc.

JANUARY 25, 2023

Mickey: We’re seeing the consumerization of SaaS, meaning that more and more B2B SaaS businesses are realizing they need to deliver a customer experience at the B2C level. Usability and time to value are becoming critical to chief product officers because guess what? Liam: Where does the B2B customer journey come into this?

Sales Hiring 118

Sales Hiring Scale B2B Acquisition 118

Intercom, Inc.

MARCH 22, 2018

million round of venture funding from First Round Capital and others, scaled the team, got somewhat of product/market fit, but ended up selling early to TaskRabbit. Upon joining that team, I led online marketing and user acquisition growth for about a year. Adam: Did Thumbtack also reach product/market fit faster?

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189